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Interview with Yamily Benigni: Social Media for Food Business

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Yamily Benigni (@yamilybenigni) is a Brazilian entrepreneur, chef and multi-talented blogger. With her Portuguese blog, EmagrecerCerto.com, she offers insights into low-cost healthy eating, body positivity and emotional wellness which receives over 3 million readers every year.

Interview with Yamily Benigni:

Can social media really change the way food entrepreneurs do business?

Yes, the customer is more aware of the benefits of the foods they consume, and they are actively looking for inspirations on social media every single day. The more presence the company have, the better.

What is the customer looking at a food business nowadays?

People want to see ethics and values today. Especially if those food businesses are showing how much love and care they put in every single dish. People are not looking for just food, but for an ethical company that care about ourselves and our planet.

What types of posts would you recommend for social media?

Posts don’t need to be professionals. The company can show photos of employees smiling, happy and satisfied in their workplace, picture of the dishes are a great way to show what the company offers and videos showing plating of the dishes to reach more people.

What strategy do you think can be useful to gain followers organically?

Post videos as much as they can on social media because the reach can be higher. Also, invite their own customers to follow their account. Another great strategy is to feature customers photos if they use your particular hashtag.

Which advice would you give for any food business entrepreneur?

Keep your social media activity daily, this will help your audience to remember your brand every single day, and if one day they have to choose where to buy food from, they will definitely remember you.

You can find Yamily Benigni on Instagram @yamilybenigni
http://www.instagram.com/yamilybenigni
http://www.emagrecercerto.com

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Zopper, an Insurtech Company, Raises $25 Million in a Round Sponsored by Elevation Capital and Dharana Capital

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Zopper, an insurtech firm, announced in a note today that it has raised $25 million in a new round of funding led by Elevation Capital and Dharana Capital.

Dharana Capital has supported companies like NoBroker and Urban Company, while Elevation Capital is an active investor in the Indian fintech ecosystem.

The financing also included Blume Ventures, an existing investor. Other investors in Zopper include Creaegis, Bessemer Venture Partners, and ICICI Venture. To date, the business has raised a total of $96 million in equity investment.

The business from Noida will utilize the money to improve its insurance distribution network and expand its digital technology infrastructure. Additionally, the funds will improve Zopper’s device and appliance protection businesses’ post-sales and maintenance capabilities and speed up the expansion of the company’s current bancassurance products. The method used to sell insurance products through banking channels is known as the bancassurance model.

Banks and other businesses can use Zopper’s technology stack to package and market insurance products to their clients.

The company claimed in a statement that it presently has over 2,500 ecosystem actors and 40 insurance providers as partners.

At the moment, Zopper offers customized insurance solutions for consumers in India by integrating them into the ecosystem’s current digital channels.

“We are here to transform and automate the insurance distribution model in India, effectively, strategically and keeping customers in mind. We are mission-focused as a team. If we get this right, it will be transformational for the ecosystem and the country,” stated Mayank Gupta, Zopper’s chief operating officer.

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Amazon Invests an additional $4 Billion in the AI Firm Anthropic

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As the e-commerce behemoth competes with Big Tech rivals to profit from generative artificial intelligence technology, Amazon.com (AMZN.O.) opened a new tab and invested an additional $4 billion in OpenAI opponent Anthropic.

Amazon’s stake in the company famed for its GenAI chatbot Claude has doubled, but it is still a minority investor, the business announced on Friday. Like Amazon’s prior $4 billion investment, it is made in installments, starting at $1.3 billion and taking the form of convertible notes.

According to sources who asked not to be named in order to discuss private topics, Anthropic is also in discussions with other investors in order to raise more money with Amazon’s support.

Amazon, which has steadily become Anthropic’s main cloud partner, is in intense competition with Alphabet’s Google (GOOGL.O) and Microsoft (MSFT.O) to provide AI-powered tools for its cloud clients. As a major distributor of its most recent models, AWS is generating a substantial amount of revenue for Anthropic.

“The investment in Anthropic is essential for Amazon to stay in a leadership position in AI,” Gil Luria, an analyst at D.A. Davidson, stated.

The increased investment by the e-commerce giant in Anthropic highlights the billions of dollars that have been invested in AI startups in the past year as investors seek to profit from the technology’s surge in popularity following the release of OpenAI’s ChatGPT in late 2022.

Last month, Microsoft-backed OpenAI collected $6.6 billion from investors, potentially valuing the company at $157 billion and solidifying its place among the world’s most valuable private enterprises.

Anthropic intends to use Amazon’s Trainium and Inferentia chips to train and implement its core models. Securing expensive AI chips is a big concern for startups since the rigorous process of training AI models demands powerful processors.

“It (partnership) also allows Amazon to promote its AI services such as leveraging its AI chips for training and inferencing, which Anthropic is using,” Luria stated.

Amazon is one of the many so-called hyperscaler clients of Nvidia (NVDA.O), which opens a new tab and presently controls the market for AI chips.

However, through its Annapurna Labs branch, which Anthropic stated it was “working closely with” to help create CPUs, Amazon has been striving to develop its own chips. Additionally, Amazon has been working on developing its own AI model, code-named “Olympus,” which it has not yet made public.

Anthropic, which was co-founded by brothers Dario and Daniela Amodei, former executives at OpenAI, said last year that it had obtained a $500 million investment from Alphabet, which pledged to contribute an additional $1.5 billion over time.

The startup’s operations also make advantage of Alphabet’s Google Cloud capabilities.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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