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Apple’s AI Feature Rollout Will Not Affect the Upcoming iPhone Software Update

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Artificial intelligence elements from Apple Inc. will roll out later than planned, delaying the first release of the company’s next software updates for the iPhone and iPad but allowing them more time to iron out glitches.

According to people with knowledge of the situation, the company intends to start releasing Apple Intelligence to consumers as part of software updates that will arrive by October. According to those who asked not to be named when discussing the specifics of the upcoming release, this implies that the AI features will be available a few weeks after the original iOS 18 and iPadOS 18 releases, which are scheduled for September.

Nevertheless, the manufacturer of iPhones stated that as early as this week, iOS 18.1 and iPadOS 18.1 betas will be made accessible to app developers for the first time for early testing of Apple Intelligence. This is an unusual approach because the corporation often waits to make follow-up update previews public until right before the formal release of the next software generation.

Compared to typical, the stakes are larger. Apple needs developer participation to work out kinks and conduct extensive feature testing before releasing its major AI investment to consumers. The company separated the features from the first release of iOS 18 and iPadOS 18 in part due to concerns about the stability of the Apple Intelligence features.

At its Worldwide Developers Conference in June, Apple revealed the new features and operating systems, stating that Apple Intelligence would make its debut with iOS 18 and iPadOS 18. Due to the revised schedule, the AI features won’t be generally available until after the new operating system is updated. A representative at Apple declined to comment.

The tech behemoth hopes to finish development by the end of July, and last week it made the iOS 18.0 fourth beta available to developers. Every September, Apple releases new software along with their latest iPhone models. In order to put the software on the devices before they are shipped out of the factory, it is necessary to finalize the operating system several weeks earlier.

According to Apple Intelligence’s release schedule, it’s possible that the initial iPhone 16 units that are supplied to customers this year won’t include the new AI features and will need a software upgrade a few weeks later. A number of capabilities are included in Apple Intelligence, such as the ability to prioritize important notifications, summarize web pages and voice notes, enhance writing abilities, update Siri, and integrate OpenAI’s ChatGPT.

There will be some features missing from Apple Intelligence, even when iOS 18.1 and iPadOS 18.1 arrive. This features some of the biggest updates to Siri, like the capacity to process inquiries using data from the device and the ability to use the user’s screen to contextualize responses.

Throughout the end of 2024 and the first part of 2025, the company intends to release many updates to iOS 18 that will include the entire suite of Apple Intelligence features, according to a News article. Beyond the iPhone and iPad, Apple Intelligence will be included into macOS Sequoia and available on Mac machines equipped with proprietary Apple hardware. Though a later release is anticipated for the Vision Pro, it is also under development for that device.

In the generative AI field, which has taken the world by storm and completely disrupted consumer gadgets and businesses in the last year, the tech giant is placing its bets on Apple Intelligence to help compete. Apple also thinks that the new capabilities could boost sales of new iPhones this year, which is why they are only supporting the iPhone 15 Pro from last year and the upcoming iPhone 16 range.

Software-related improvements, along with a new button for managing the camera and a speedier chip, will do the heavy lifting to sell the new models while the iPhone 16 range will see few design changes.

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Google experiments with Android tablets’ desktop windowing

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Google is testing a new feature for Android tablets that would allow you to easily rearrange apps on your screen and resize them, which will facilitate multitasking. Developer previews of the “desktop windowing” functionality are now accessible, and you can even run multiple instances of the app simultaneously if they support it.

At the moment, Android tablet apps always open in full screen mode. Each program will show up in a window with controls to let you move, maximize, or close it when the new mode is enabled. Moreover, your open programs will be listed in a taskbar at the bottom of the screen.

It sounds a lot like Stage Manager for the iPad, which allows you to do the same with windows on your screen, or with almost any desktop operating system. For years, Samsung has also provided its DeX experience, which gives Android apps on Galaxy phones and tablets desktop-like window management.

When the functionality becomes available to all users, you may activate it by tapping and holding the window handle located at the top of an application’s screen. The shortcut meta key (Windows, Command, or Search) + Ctrl + Down can also be used to enter desktop mode if a keyboard is connected. (You can drag a window to the top of your screen to dismiss the mode, or you can close all of your open apps.)

Apps that are locked to portrait orientation can still be resized, according to Google, which could have odd visual effects if some apps aren’t optimized. Google intends to fix this in a later release, though, by scaling non-resizable apps’ user interfaces without changing their aspect ratios.

For the time being, users with the most recent Android 15 QPR1 Beta 2 for Pixel Tablets can access the developer preview.

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Sony Faces Backlash for Pricing PlayStation 5 Pro Well Above Xbox

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Sony Group Corp. has set the price of its new, faster PlayStation 5 Pro at $700, significantly higher than Microsoft’s Xbox Series X, which costs $600. The PlayStation 5 Pro, launching on November 7, comes at a $200 premium over the original PS5, suggesting Sony is targeting a loyal audience willing to pay extra for enhanced performance.

This pricing positions both Sony and Microsoft at the high end of the gaming console market. Four years into their product life cycles, the two most popular home consoles are moving towards premium models. Analysts are split on whether Sony’s pricing strategy will drive sales, especially as it seeks to grow its entertainment portfolio across gaming, anime, and film.

Industry analyst Serkan Toto described the PlayStation 5 Pro as a niche device aimed at hardcore PlayStation users, rather than a mass-market offering. “It’s about Sony skimming the absolute top end of the market,” he said, with the gaming world questioning Sony’s high pricing.

Others speculate that Sony’s pricing strategy is aimed at boosting margins, particularly after recent price hikes in Japan due to rising component costs like chips. The new console will allow for higher resolution and faster frame rates without requiring users to switch between performance modes, delivering 45% faster rendering than the standard PS5, according to lead architect Mark Cerny.

Despite the steep price, some analysts believe Sony could benefit. Citi analyst Kota Ezawa pointed out that no previous game console successor has been priced significantly higher than the original model, and that the PS5 Pro’s improved components may not justify such a big price jump. Nevertheless, the higher price could enhance Sony’s gross margins.

The PlayStation 5, which has sold over 59 million units since its 2020 release, has slightly lagged behind the PlayStation 4. The increased cost of the PS5 Pro may narrow its appeal, as the price edges closer to that of a gaming PC—one of the console market’s biggest competitors.

Reviewers also highlighted the lack of a disc drive in the new model, reflecting a broader industry shift from physical media to digital content. A disc drive will be available separately for purchase.

In a blog post, Sony announced that the PS5 Pro would enhance the performance of older titles, with several popular games such as Hogwarts Legacy, Final Fantasy VII Rebirth, and Spider-Man 2 receiving free updates to take advantage of the console’s new features.

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Apple’s iPhone 16 Launch: A Crucial Test for Consumer AI

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Apple is set to unveil its highly anticipated iPhone 16 lineup on Monday, Sept. 9, during its annual event at its Cupertino headquarters. The keynote, led by CEO Tim Cook, is expected to introduce not only the new iPhones but also the 10th anniversary Apple Watch and updated AirPods.

While the hardware lineup is impressive, Wall Street’s focus is elsewhere—on Apple’s generative AI platform, Apple Intelligence. This AI initiative, designed for iPhones, iPads, and Macs, represents Apple’s major push into the consumer AI space. Initially, investors were concerned about the company’s delay in launching AI compared to Microsoft and Google. However, after the platform was revealed at Apple’s WWDC conference in June, the company’s stock surged by 15%, outperforming tech giants like Microsoft, Amazon, and Google.

Apple Intelligence is now positioned as a key feature of the new iPhones, particularly those from the iPhone 15 Pro and newer models. Analysts believe this exclusivity will drive iPhone sales, with Morgan Stanley’s Erik Woodring predicting AI as a major factor in boosting the iPhone replacement cycle.

However, Apple Intelligence might be more than just a sales driver—it could shape consumer perceptions of generative AI itself.

Apple’s AI Ambitions

Apple’s upcoming event makes it clear that AI is front and center. From the tagline “It’s Glowtime” to the colorful logo reminiscent of Siri’s new look, the company is signaling a major AI focus.

The AI features Apple is integrating into its ecosystem are extensive. Users can expect tools that summarize text conversations, prioritize emails, enhance Siri’s capabilities, and offer access to OpenAI’s ChatGPT. Additional features like AI-powered proofreading and email optimization will also be part of the package, along with new apps developed to leverage AI through Apple’s hardware.

Wedbush analyst Dan Ives forecasts that Apple’s AI integration could bring in an extra $10 billion in annual services revenue, potentially boosting the company’s market cap to $4 trillion.

Though competitors like Samsung and Google have also introduced AI in their devices, Apple’s approach seems more compelling. Its June event showcased how seamlessly AI integrates into its ecosystem, making the technology feel more personal and essential compared to the offerings from Samsung’s Galaxy AI and Google’s Gemini platform.

The AI Risk

However, Apple faces challenges in ensuring Apple Intelligence’s success. The AI needs to avoid errors like those seen in Google’s AI tools, which have been criticized for providing bizarre recommendations. More importantly, Apple must prove that its AI is something consumers will genuinely want to use, rather than just a rushed feature aimed at appeasing investors.

As Apple ventures deeper into AI, its success or failure could shape the future of generative AI for everyday consumers.

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