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AI that’s a “Game Changer” Finds Hidden Heart Attack Risk

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Scientists have praised technology as “game-changer” since it can identify those who are in danger of having a heart attack within the next ten years.

Using a mix of computer technology and X-rays, the artificial intelligence (AI) model is able to identify cardiac inflammation that is not visible on CT scans.

NHS England-funded five hospital trusts in Oxford, Milton Keynes, Leicester, Liverpool, and Wolverhampton are participating in a pilot study.

In a few months, an NHS decision about its use is anticipated.
Caristo Diagnostics, an Oxford University spin-off business that developed the technology, stated that it was already working on adapting it to prevent diabetes and strokes.

“This technology is transformative and game changing because for the first time we can detect the biological processes that are invisible to the human eye, which precede the development of narrowings and blockages [within the heart],” said Prof. Keith Channon, of the University of Oxford.

Patients with chest pain who are referred for a routine CT scan as part of the pilot program have the CaRi-Heart AI platform from Caristo Diagnostics analyze their scan.

The accuracy of an algorithm that identifies plaque and coronary inflammation is then confirmed by skilled operators.

Studies have indicated a connection between elevated inflammation and an increased risk of heart attacks and cardiovascular disease.

According to official statistics, the British Heart Foundation (BHF) estimates that 7.6 million people in the UK suffer from heart disease, and the yearly cost to the NHS in England is £7.4 billion.

According to the BHF, about 350,000 individuals are referred for a cardiac CT scan in the UK annually.

Eighty percent of patients in the 40,000-person Orfan research (Oxford Risk Factors and Non-invasive Imaging), which was reported in the Lancet, were returned to primary care without a clear prevention or treatment strategy.

Using that cohort as a focus, the researchers discovered that patients with coronary artery inflammation were 20–30 times more likely to die during the following ten years from a cardiac incident.

According to the BHF-funded study, 45% of the patients received medicine prescriptions or lifestyle modification recommendations as a result of the AI technology.

‘A wake-up call’

Ian Pickford is among the forty thousand patients that were involved in the research.

Following a period of severe chest pain, Ian Pickford, 58, of Barwell, Leicestershire, was referred for a CT scan in November 2023.
He was registered in the University Hospitals of Leicester NHS Trust Orfan study.

After testing utilizing the AI analysis revealed the double-glazing salesman was at risk of having a heart attack, he was advised to stop smoking, up his activity, and take statins.

Tests utilizing the AI analysis indicated the double-glazing salesman was at risk of a heart attack; as a result, he was advised to stop smoking, up his activity, and take statins.
Mr. Pickford declared, “It’s a huge wake-up call.”


“And when you see it on paper, you realise how serious it is. It’s something you can look at each day and think, ‘I’ve got to do something about this’.”

Based on the amount of fat around the arteries, the AI model calculates heart inflammation.

The Orfan study head, Prof. Charalambos Antoniades, claimed that the instruments up until this point were antiquated as risk calculators could only evaluate broad risk variables, including a patient’s obesity, diabetes, or smoking habit.

“Now, we know exactly which patient has the disease activity in their arteries before the disease has even developed,” he stated, referring to the type of AI technology available.

“This means we can move early to end the disease process and treat this patient to prevent the disease from developing and then prevent heart attacks from happening.”

The technology is presently being evaluated by the National Institute for Health and Care Excellence to see if it should be implemented throughout the National Health Service.

Approved for usage in Europe and Australia, it is currently undergoing assessment in the United States as well.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

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Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

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Perplexity, an AI business, adds retail capabilities as search competition gets more intense

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Perplexity, an artificial intelligence search firm, opened a shopping hub on Monday to draw people to its platform in an effort to challenge Alphabet-owned Google’s hegemony in the search engine market.

Supported by Amazon (AMZN.O) founder Jeff Bezos and top AI chipmaker Nvidia (NVDA.O), the company launches a new tab and will provide users with product cards that display pertinent goods in answer to shopping-related queries.

According to the company, each card offers product facts in an eye-catching manner.

Shopify (SHOP.TO), one of the platform integrations that powers the new functionality, provides access to up-to-date and pertinent information on products from companies on the Canadian e-commerce platform worldwide that ship to the United States.

The goal of e-commerce platforms has been to attract more merchants by utilizing more AI-powered solutions.

‘Snap to Shop’ is a visual search engine featured in Perplexity’s online shopping rollout that displays products based on users’ pictures of an item.

The features will initially be introduced in the US before moving on to other regions; however, no timeframe has been given.

Additionally, Perplexity is launching a “Merchant Program” to enable shops to communicate with the company about its products.

Earlier in November, Reuters reported that the business was raising $3 billion in new funding.

Since the generative AI pioneer added a number of new search features to ChatGPT, OpenAI has become a direct rival of Perplexity, which has been seeking to broaden its product line.

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