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Meet Archit Godara | Electrical Engineer Turned Digital Media Expert

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The role of digital marketing is to help you garner new traffic, leads, and sales for your business by reaching people looking for your products and services. By itself, web marketing is the process of marketing your company online to prospective leads and high-value consumers and Marketing Lobby is all about this and much more. Marketing Lobby a leading Digital Marketing company of India Lead by a 22-year-old Archit Godara, an engineer turned digital marketing expert. The versatile personality is blessed with amazing capabilities, and he has proved that from his venture.

Archit Godara is the name which is giving competition from India for his Digital Marketing expertise. Archit Godara’s strategy in Digital Marketing never fails. He owns up to customized business tactics for his 100+ clients and handling their social presence that gives him a definite space in the marketing realm. Marketing Lobby is well equipped to enhance the social presence of various businesses, celebrities, politicians, singers, and provide technical support to renowned individuals through digital marketing and is inclined towards building meaningful and fruitful relationships with the customers giving excellent results with skills and bringing their clients in google’s top list in limited time with marvelous marketing service. What makes Archit Godara a revered digital marketer in the industry is his understanding to stay relevant and updated. His techniques, which change from time to time, also put him in good stead with his clients. Archit Godara has been in the realm of the marketing and knows his way around, he has turned a lot of heads around with his staging and enriching business mindset which made Marketing Lobby a successful brand in itself.

Mark David is a writer best known for his science fiction, but over the course of his life he published more than sixty books of fiction and non-fiction, including children's books, poetry, short stories, essays, and young-adult fiction. He publishes news on apstersmedia.com related to the science.

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Zopper, an Insurtech Company, Raises $25 Million in a Round Sponsored by Elevation Capital and Dharana Capital

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Zopper, an insurtech firm, announced in a note today that it has raised $25 million in a new round of funding led by Elevation Capital and Dharana Capital.

Dharana Capital has supported companies like NoBroker and Urban Company, while Elevation Capital is an active investor in the Indian fintech ecosystem.

The financing also included Blume Ventures, an existing investor. Other investors in Zopper include Creaegis, Bessemer Venture Partners, and ICICI Venture. To date, the business has raised a total of $96 million in equity investment.

The business from Noida will utilize the money to improve its insurance distribution network and expand its digital technology infrastructure. Additionally, the funds will improve Zopper’s device and appliance protection businesses’ post-sales and maintenance capabilities and speed up the expansion of the company’s current bancassurance products. The method used to sell insurance products through banking channels is known as the bancassurance model.

Banks and other businesses can use Zopper’s technology stack to package and market insurance products to their clients.

The company claimed in a statement that it presently has over 2,500 ecosystem actors and 40 insurance providers as partners.

At the moment, Zopper offers customized insurance solutions for consumers in India by integrating them into the ecosystem’s current digital channels.

“We are here to transform and automate the insurance distribution model in India, effectively, strategically and keeping customers in mind. We are mission-focused as a team. If we get this right, it will be transformational for the ecosystem and the country,” stated Mayank Gupta, Zopper’s chief operating officer.

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Amazon Invests an additional $4 Billion in the AI Firm Anthropic

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As the e-commerce behemoth competes with Big Tech rivals to profit from generative artificial intelligence technology, Amazon.com (AMZN.O.) opened a new tab and invested an additional $4 billion in OpenAI opponent Anthropic.

Amazon’s stake in the company famed for its GenAI chatbot Claude has doubled, but it is still a minority investor, the business announced on Friday. Like Amazon’s prior $4 billion investment, it is made in installments, starting at $1.3 billion and taking the form of convertible notes.

According to sources who asked not to be named in order to discuss private topics, Anthropic is also in discussions with other investors in order to raise more money with Amazon’s support.

Amazon, which has steadily become Anthropic’s main cloud partner, is in intense competition with Alphabet’s Google (GOOGL.O) and Microsoft (MSFT.O) to provide AI-powered tools for its cloud clients. As a major distributor of its most recent models, AWS is generating a substantial amount of revenue for Anthropic.

“The investment in Anthropic is essential for Amazon to stay in a leadership position in AI,” Gil Luria, an analyst at D.A. Davidson, stated.

The increased investment by the e-commerce giant in Anthropic highlights the billions of dollars that have been invested in AI startups in the past year as investors seek to profit from the technology’s surge in popularity following the release of OpenAI’s ChatGPT in late 2022.

Last month, Microsoft-backed OpenAI collected $6.6 billion from investors, potentially valuing the company at $157 billion and solidifying its place among the world’s most valuable private enterprises.

Anthropic intends to use Amazon’s Trainium and Inferentia chips to train and implement its core models. Securing expensive AI chips is a big concern for startups since the rigorous process of training AI models demands powerful processors.

“It (partnership) also allows Amazon to promote its AI services such as leveraging its AI chips for training and inferencing, which Anthropic is using,” Luria stated.

Amazon is one of the many so-called hyperscaler clients of Nvidia (NVDA.O), which opens a new tab and presently controls the market for AI chips.

However, through its Annapurna Labs branch, which Anthropic stated it was “working closely with” to help create CPUs, Amazon has been striving to develop its own chips. Additionally, Amazon has been working on developing its own AI model, code-named “Olympus,” which it has not yet made public.

Anthropic, which was co-founded by brothers Dario and Daniela Amodei, former executives at OpenAI, said last year that it had obtained a $500 million investment from Alphabet, which pledged to contribute an additional $1.5 billion over time.

The startup’s operations also make advantage of Alphabet’s Google Cloud capabilities.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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