Adobe has released a new mobile app called Adobe Express, which leverages generative artificial intelligence (GenAI) from Adobe Firefly to make content creation easier.
The company said in a press release on Thursday, April 18, that users would be able to create and distribute social media posts, videos, flyers, logos, and other types of content with the new mobile app.
According to the release, Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services, “brings the magic of Firefly generative AI directly into web and mobile content creation services.”
Per the release, the new mobile app is an all-in-one content editor that incorporates the photo, design, video, and GenAI tools from Adobe.
Users of any skill level can easily complete complex tasks with straightforward text prompts thanks to the app’s integration of the company’s Firefly GenAI, according to the release.
According to the release, you can use Text to Image to create images, Text Effects to generate text stylings, Generative Fill to add or remove objects from photos, and Text to Template to create editable templates.
According to the release, this is the first time these Firefly-powered features have been made available on mobile devices.
Balakrishnan stated in the release, “We’re excited to see a record number of customers turning to Adobe Express to promote their ideas, passions, and businesses through digital content and on TikTok, Instagram, X, Facebook, and other social platforms.”
A quarterly earnings call in March saw executives from Adobe announce that the company has been implementing GenAI features across its product lines for digital media, digital experience, publishing, and advertising.
All client segments have demonstrated a high level of demand for these features, according to the business. Since its launch in 2023, Firefly, for instance, has assisted users in creating over 6.5 billion images, vectors, designs, and text effects..
The content supply chain for businesses is set to be revolutionized by Adobe’s latest product launch, GenStudio and Firefly, which it announced in March along with additional GenAI capabilities.
New features in asset management, creation and production, delivery and activation, workflow and planning, insights and reporting, and asset management are among these additions. Their purpose is to furnish organizations with a cohesive and smooth content supply chain.