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AI may already be taking the place of some ad sales positions at Google

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AI may already be taking the place of some ad sales positions at Google

Google is attempting to conceptualize itself as a generative AI startup. Google employees are rushing to come up with AI features and ideas in response to the “code red” that was called in response to ChatGPT. After all of that work is finished, Google may try to “optimize” the business by using some of its new AI capabilities. How much of Google’s, uh, natural intelligence is necessary when artificial intelligence is the newest thing?

According to a report at The Information, AI may already be replacing workers at Google. Google plans to “consolidate staff, including through possible layoffs, by reassigning employees at its large customer sales unit who oversee relationships with major advertisers,” according to a report citing people briefed on the plans. The report claims that the jobs are being eliminated due to automation by Google’s new AI tools. According to the report, last week’s department-wide Google Ads meeting appeared to have already announced a future reorganization.

Google unveiled a “new era of AI-powered ads” in May, which included a “natural-language conversational experience within Google Ads, designed to jump-start campaign creation and simplify Search ads.” By scanning your website, Google’s new artificial intelligence (AI) technology is able to “generate relevant and effective keywords, headlines, descriptions, images, and other assets,” essentially turning the Google Ads chatbot into a hybrid of a designer and a salesperson.

Following May’s announcement, one advertising tool, Google’s Performance Max (or “PMax” for short), received a boost from generative AI and is now able to “create custom assets and scale them in a few clicks.” Initially, it assists advertisers in determining whether to place their ads in third-party sites’ banner ads or in YouTube, Search, Discover, Gmail, and Maps. Thanks to generative AI, which can search your website for content, it can then simply create the advertisement content. (For the time being, content is still approved by a human advertiser.) It’s called “Performance Max” because the machines continue to have complete control over how your ad is presented. They can continuously remix your ads in real time based on feedback from click-through rates. According to Google’s official description, “Assets are automatically mixed and matched to find the top performing combinations based on which Google Ads channel your ad is appearing on.”

No one would have the time to perform A/B testing and real-time ad changes with click-through-rate validation. Furthermore, hiring a human to perform this much work would be absurd, so using AI to track the effectiveness of your ads seems like a wise move. Another advantage of using AI for this task is mentioned in the report: “The ad revenue carries a high-profit margin because these tools carry relatively few expenses and don’t require much employee attention.”

According to the Information, “A growing number of advertisers have adopted PMax since [launch], eliminating the need for some employees who specialized in selling ads for a particular Google service, like search, working together to design ad campaigns for big customers.”

A significant portion of Google’s 30,000-person ad division, or roughly 13,500 employees, were reportedly dedicated to this type of sales work as of a year ago, according to the report. Not every one of these 13,500 employees will be impacted, and those who are may not even be let go; instead, they may be moved to different departments within Google. “Some employees expect the changes to be announced next month,” the report states.

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Threads uses a more sophisticated search to compete with Bluesky

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Instagram Threads, a rival to Meta’s X, will have an enhanced search experience, the firm said Monday. The app, which is based on Instagram’s social graph and provides a Meta-run substitute for Elon Musk’s X, is introducing a new feature that lets users search for certain posts by date ranges and user profiles.

Compared to X’s advanced search, which now allows users to refine queries by language, keywords, exact phrases, excluded terms, hashtags, and more, this is less thorough. However, it does make it simpler for users of Threads to find particular messages. Additionally, it will make Threads’ search more comparable to Bluesky’s, which also lets users use sophisticated queries to restrict searches by user profiles, date ranges, and other criteria. However, not all of the filtering options are yet visible in the Bluesky app’s user interface.

In order to counter the danger posed by social networking startup Bluesky, which has quickly gained traction as another X competitor, Meta has started launching new features in quick succession in recent days. Bluesky had more than 9 million users in September, but in the weeks after the U.S. elections, users left X due to Elon Musk’s political views and other policy changes, including plans to alter the way blocks operate and let AI companies train on X user data. According to Bluesky, there are currently around 24 million users.

Meta’s Threads introduced new features to counter Bluesky’s potential, such as an improved algorithm, a design modification that makes switching between feeds easier, and the option for users to select their own default feed. Additionally, it was observed creating Starter Packs, its own version of Bluesky’s user-curated recommendation lists.

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Apple’s own 5G modem-equipped iPhone SE 4 is “confirmed” to launch in March

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Tom O’Malley, an analyst at Barclays, recently visited Asia with his colleagues to speak with suppliers and makers of electronics. The analysts said they had “confirmed” that a fourth-generation iPhone SE with an Apple-designed 5G modem is scheduled to launch near the end of the first quarter next year in a research note they released this week that outlines the main conclusions from the trip. That timeline implies that the next iPhone SE will be unveiled in March, similar to when the present model was unveiled in 2022, in keeping with earlier rumors.

The rumored features of the fourth-generation iPhone SE include a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM to enable Apple Intelligence support, and the previously mentioned Apple-designed 5G modem. The SE is anticipated to have a similar design to the base iPhone 14.

Since 2018, Apple is said to have been developing its own 5G modem for iPhones, a move that will let it lessen and eventually do away with its reliance on Qualcomm. With Qualcomm’s 5G modem supply arrangement for iPhone launches extended through 2026 earlier this year, Apple still has plenty of time to finish switching to its own modem. In addition to the fourth-generation iPhone SE, Apple analyst Ming-Chi Kuo earlier stated that the so-called “iPhone 17 Air” would come with a 5G modem that was created by Apple.

Whether Apple’s initial 5G modem would offer any advantages to consumers over Qualcomm’s modems, such quicker speeds, is uncertain.

Qualcomm was sued by Apple in 2017 for anticompetitive behavior and $1 billion in unpaid royalties. In 2019, Apple purchased the majority of Intel’s smartphone modem business after the two firms reached a settlement in the dispute. Apple was able to support its development by acquiring a portfolio of patents relating to cellular technology. It appears that we will eventually be able to enjoy the results of our effort in four more months.

On March 8, 2022, Apple made the announcement of the third-generation iPhone SE online. With antiquated features like a Touch ID button, a Lightning port, and large bezels surrounding the screen, the handset resembles the iPhone 8. The iPhone SE presently retails for $429 in the United States, but the new model may see a price increase of at least a little.

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Google is said to be discontinuing the Pixel Tablet 2 and may be leaving the market once more

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Google terminated the development of the Pixel Tablet 3 yesterday, according to Android Headlines, even before a second-generation model was announced. The second-generation Pixel Tablet has actually been canceled, according to the report. This means that the gadget that was released last year will likely be a one-off, and Google is abandoning the tablet market for the second time in just over five years.

If accurate, the report indicates that Google has determined that it is not worth investing more money in a follow-up because of the dismal sales of the Pixel Tablet. Rumors of a keyboard accessory and more functionality for the now-defunct project surfaced as recently as last week.

It’s important to keep in mind that Google’s Nest subsidiary may abandon its plans for large-screen products in favor of developing technologies like the Nest Hub and Hub Max rather than standalone tablets.

Google has always had difficulty making a significant impact in the tablet market and creating a competitor that can match Apple’s iPad in terms of sales and general performance, not helped in the least by its inconsistent approach. Even though the hardware was good, it never really fought back after getting off to a promising start with the Nexus 7 eons ago. Another problem that has hampered Google’s efforts is that Android significantly trails iPadOS in terms of the quantity of third-party apps that are tablet-optimized.

After the Pixel Slate received tremendously unfavorable reviews, the firm first declared that it was finished producing tablets in 2019. Two tablets that were still in development at the time were discarded.

By 2022, however, Google had altered its mind and declared that a tablet was being developed by its Pixel hardware team. The $499 Pixel Tablet was the final version of the gadget, which came with a speaker dock that the tablet could magnetically connect to. (Google would subsequently charge $399 for the tablet alone.)

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