Pre-seed finance totaling $850,000 has been received by Ecomtent, an AI start-up that assists retailers and sellers in getting ready for the AI-driven e-commerce search of the future. The investment was spearheaded by MaRS Investment Accelerator Fund (IAF) and included senior leadership from the tech sector, Techstars x eBay Ventures, and C-Suite Angels from Retailers.
Ecoment is going to completely change how merchants and sellers are ready for a world where searches are based on LLM. Ecomtent was founded in 2022 by Timur Luguev, a PhD & Postdoctoral Researcher in Machine Learning, and Max Sinclair, who worked for six years at Amazon on strategic initiatives such as the launch of Amazon in Singapore and the EU’s first grocery store. Ecomtent’s technology allows sellers and retailers to create written and visual content that is specifically optimized for AI-powered search across large catalogues at scale, eliminating bottlenecks on internal content teams and outside agencies and saving weeks of labor.
CEO Sinclair predicted a “Ecommerce is about to change fundamentally,” in e-commerce. “Generative AI will completely transform how consumers shop online, with conversational-style search poised to become the new normal. The current best SEO practices will look completely outdated in just 12 months. Longtail keyword matching is dead, and the future will be matching customer intent across both written and visual assets.”
With two major retailers having annual revenues of $11 billion and $14 billion, respectively, the company has already completed successful pilots with both, demonstrating considerable market progress. These successes have made Ecomtent a popular choice among Amazon Seller and Amazon Agency communities, allowing these clients to produce infographics, optimized content, A+ Content, and high-quality lifestyle photos at scale. With a recent submission approved by the USPTO, its patent-pending technology has demonstrated that AI-generated content may raise product listing conversion rates by as much as 30%.
“I have been incredibly impressed with Ecomtent’s technology, which has augmented our internal content team’s speed and scale to be 10x more productive,” stated Vincenzo Toscano, CEO of Full-Service Amazon and Walmart Agency Ecomcy. A key component of succeeding in e-commerce is having the appropriate software tools in your toolbox, according to Ben Leonard, a seven-figure Amazon seller and best-selling author of Quit Stalling and Build Your Brand. Beyond simply being the product listing tool of the future, ecomtent currently outperforms its closest, more established competitors in terms of results.
With the help of this most recent fundraising round, Ecomtent will be able to develop faster, hire more people, improve its AI capabilities, and extend its operations in order to satisfy the increasing demand from companies figuring out how to use AI-powered search. According to Emil Savov, Managing Director of MaRS IAF, “We are excited by the unique composition of Ecomtent’s founding team, and the specialist AI talent from elite institutions they have recruited around them, to capitalize on this moment of incredible opportunity to build a category-defining business.”