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Apple is Updating Siri and Giving it new Generative AI Capabilities

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The release of iOS 18, macOS updates, and other significant announcements marked the beginning of Apple’s yearly Worldwide Developers Conference (WWDC) 2024 yesterday. The launch of the eagerly awaited new iteration of Apple’s voice assistant, Siri, was the most notable of these. By means of a brand-new system dubbed “Apple Intelligence,” the revised Siri is equipped with stronger generative AI capabilities.

With these enhanced artificial intelligence capabilities, Apple has enabled Siri to perform better, becoming more contextually aware, natural, and deeply ingrained in the Apple environment. The incorporation of ChatGPT into this change promises more intelligent responses and new AI-powered functionality. The updated Siri, according to Apple, is “more natural, more contextually relevant, and more personal,” and it may speed and streamline routine activities. Let’s examine each of the recently added features of Apple’s sophisticated voice assistant in depth.

New style

Activating a bright light that encircles the screen edges is just one of the many features of the redesigned Siri. Increased user engagement is the goal of this graphic makeover. Apple has added onscreen awareness to Siri, which goes beyond aesthetics and allows the virtual assistant to take actions based on what’s on the screen. Customers may now ask Siri to locate and act upon book recommendations received via Messages or Mail, or to add a new address straight from a text message to a contact card.

An enhanced capacity for linguistic comprehension

Apple’s Siri now features richer language-understanding capabilities, allowing it to process and respond to user commands more naturally. This improvement ensures Siri can maintain context across multiple interactions, even if users stumble over their words. Additionally, users can now type to Siri and switch seamlessly between text and voice inputs, offering more flexible ways to interact with the assistant.

Siri’s compatibility with outside applications

Because of the new App Intents API, one of the most notable aspects of the new Siri is its ability to perform actions in a variety of apps—both those developed by Apple and those by outside developers. This means that programmers can give Siri specific commands to execute within their apps. For example, users may ask Siri to “send the photos from the barbecue on Saturday to Malia” using a message app, or “make this photo pop” in a photo editing software. Interactions between various apps and services can now be done more easily thanks to this added capabilities.

Apple and openAI collaborate to power Siri

Notably, Apple and OpenAI have teamed to enhance Siri’s generative AI capabilities by integrating ChatGPT technology. With this integration, Siri can respond with greater sophistication and manage jobs that are more complicated. Users of Apple’s Mac and iPhone operating systems will be able to access ChatGPT through updates, which will improve features like text and content production. Apple’s plan to integrate cutting-edge AI technologies and maintain its competitiveness in the IT industry includes this relationship.

Apple uses sophisticated Siri to protect user privacy

Users can be reassured by Apple that Siri and the new AI capabilities in its devices will respect its strict privacy policies. While the company will rely on the cloud without storing user data there for more power-intensive operations, certain AI functions will process data directly on the device. This strategy aligns with Apple’s goal of striking a balance between improved usefulness and consumer privacy.

The new Siri will only be available on a few chosen Apple devices

The newest iPads, Macs, and iPhones will be the only devices that can utilize this sophisticated Siri experience. Most of Siri’s new features, which are powered by Apple Intelligence, will only be available on the iPhone 15 Pro, iPhone 15 Pro Max, iPads, and Macs with M1 CPUs or later.

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Threads uses a more sophisticated search to compete with Bluesky

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Instagram Threads, a rival to Meta’s X, will have an enhanced search experience, the firm said Monday. The app, which is based on Instagram’s social graph and provides a Meta-run substitute for Elon Musk’s X, is introducing a new feature that lets users search for certain posts by date ranges and user profiles.

Compared to X’s advanced search, which now allows users to refine queries by language, keywords, exact phrases, excluded terms, hashtags, and more, this is less thorough. However, it does make it simpler for users of Threads to find particular messages. Additionally, it will make Threads’ search more comparable to Bluesky’s, which also lets users use sophisticated queries to restrict searches by user profiles, date ranges, and other criteria. However, not all of the filtering options are yet visible in the Bluesky app’s user interface.

In order to counter the danger posed by social networking startup Bluesky, which has quickly gained traction as another X competitor, Meta has started launching new features in quick succession in recent days. Bluesky had more than 9 million users in September, but in the weeks after the U.S. elections, users left X due to Elon Musk’s political views and other policy changes, including plans to alter the way blocks operate and let AI companies train on X user data. According to Bluesky, there are currently around 24 million users.

Meta’s Threads introduced new features to counter Bluesky’s potential, such as an improved algorithm, a design modification that makes switching between feeds easier, and the option for users to select their own default feed. Additionally, it was observed creating Starter Packs, its own version of Bluesky’s user-curated recommendation lists.

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Apple’s own 5G modem-equipped iPhone SE 4 is “confirmed” to launch in March

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Tom O’Malley, an analyst at Barclays, recently visited Asia with his colleagues to speak with suppliers and makers of electronics. The analysts said they had “confirmed” that a fourth-generation iPhone SE with an Apple-designed 5G modem is scheduled to launch near the end of the first quarter next year in a research note they released this week that outlines the main conclusions from the trip. That timeline implies that the next iPhone SE will be unveiled in March, similar to when the present model was unveiled in 2022, in keeping with earlier rumors.

The rumored features of the fourth-generation iPhone SE include a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM to enable Apple Intelligence support, and the previously mentioned Apple-designed 5G modem. The SE is anticipated to have a similar design to the base iPhone 14.

Since 2018, Apple is said to have been developing its own 5G modem for iPhones, a move that will let it lessen and eventually do away with its reliance on Qualcomm. With Qualcomm’s 5G modem supply arrangement for iPhone launches extended through 2026 earlier this year, Apple still has plenty of time to finish switching to its own modem. In addition to the fourth-generation iPhone SE, Apple analyst Ming-Chi Kuo earlier stated that the so-called “iPhone 17 Air” would come with a 5G modem that was created by Apple.

Whether Apple’s initial 5G modem would offer any advantages to consumers over Qualcomm’s modems, such quicker speeds, is uncertain.

Qualcomm was sued by Apple in 2017 for anticompetitive behavior and $1 billion in unpaid royalties. In 2019, Apple purchased the majority of Intel’s smartphone modem business after the two firms reached a settlement in the dispute. Apple was able to support its development by acquiring a portfolio of patents relating to cellular technology. It appears that we will eventually be able to enjoy the results of our effort in four more months.

On March 8, 2022, Apple made the announcement of the third-generation iPhone SE online. With antiquated features like a Touch ID button, a Lightning port, and large bezels surrounding the screen, the handset resembles the iPhone 8. The iPhone SE presently retails for $429 in the United States, but the new model may see a price increase of at least a little.

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Google is said to be discontinuing the Pixel Tablet 2 and may be leaving the market once more

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Google terminated the development of the Pixel Tablet 3 yesterday, according to Android Headlines, even before a second-generation model was announced. The second-generation Pixel Tablet has actually been canceled, according to the report. This means that the gadget that was released last year will likely be a one-off, and Google is abandoning the tablet market for the second time in just over five years.

If accurate, the report indicates that Google has determined that it is not worth investing more money in a follow-up because of the dismal sales of the Pixel Tablet. Rumors of a keyboard accessory and more functionality for the now-defunct project surfaced as recently as last week.

It’s important to keep in mind that Google’s Nest subsidiary may abandon its plans for large-screen products in favor of developing technologies like the Nest Hub and Hub Max rather than standalone tablets.

Google has always had difficulty making a significant impact in the tablet market and creating a competitor that can match Apple’s iPad in terms of sales and general performance, not helped in the least by its inconsistent approach. Even though the hardware was good, it never really fought back after getting off to a promising start with the Nexus 7 eons ago. Another problem that has hampered Google’s efforts is that Android significantly trails iPadOS in terms of the quantity of third-party apps that are tablet-optimized.

After the Pixel Slate received tremendously unfavorable reviews, the firm first declared that it was finished producing tablets in 2019. Two tablets that were still in development at the time were discarded.

By 2022, however, Google had altered its mind and declared that a tablet was being developed by its Pixel hardware team. The $499 Pixel Tablet was the final version of the gadget, which came with a speaker dock that the tablet could magnetically connect to. (Google would subsequently charge $399 for the tablet alone.)

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