At CES 2024, which is scheduled to take place in January in Las Vegas, LG Electronics’ North American Innovation Center, LG Nova, will provide an overview of the technologies that will drive future growth, the company announced on Monday.
LG’s US division will open its showroom with the theme “Building a brighter tomorrow together” at the yearly consumer electronics show. In four categories—digital health, clean tech, future tech, and smart life—its ten partnering startups will showcase their cutting-edge technological concepts. At the location, in Eureka Park, the showroom will open.
“The upcoming CES will be where we will show LG Nova’s leadership in the global startup ecosystem, and share our visions on future industry,” stated Rhee Sok-woo, senior vice president of innovation and head of LG Nova at LG Electronics.
The ten startup companies that won the “Mission for the Future” idea contest from LG are collaborating with the tech giant to develop their concepts into real businesses. Among the businesses are the virtual clinic XR Health and the artificial intelligence video generator DeepBrain AI.
Since 2021, LG Nova has been at the forefront of the search for new business ventures. It has been organizing an annual competition to identify and support the development of innovative business ideas from worldwide startups.
This year, the company and global asset management and investment advisory firm Clearbrook jointly launched the over $100 million venture capital fund Nova Prime Fund. The fund’s objective is to support businesses that are developing innovations to create a better future.
A group of senior executives and staff with expertise in the AI and mobility sectors will be attending the upcoming CES on behalf of LG Uplus, a prominent mobile carrier connected to the LG Group.
A team overseeing the AI and data product businesses, led by the company’s Chief Technology Officer Lee Sang-yup, will travel to the US for the four-day event, according to LG Uplus. They will attend keynote sessions and showroom tours to learn more about AI and next-generation mobility technologies.
LG Uplus CEO Hwang Hyeon-sik has stated that the company intends to enhance its customer service with generative AI chatbots, as telecom companies compete to launch new products utilizing next-generation technologies. According to Hwang, the company also wants to grow its electric vehicle charging and freight brokerage businesses.