Business

Azzah F Akhtar – A lead can cost you more than it’s worth?

Published

4 years ago

October 15, 2020

What is a lead compared to a lead conversion into a sales appointment (prospect). It is vital to know the differences between a lead and a prospect. A lead itself is a person or business that has only given out their contact information to the business and could be a potential business opportunity.

A pre qualified buyer or seller in the case for a realtor, is a person or individual who has actually had a conversation with a salesperson or an appointment setter and has actually shown an interest in either buying or selling.

This means that the prospects are moving further in the sales funnel that leads. Hence a lead has only merely had one point of contact made, but the prospect has actually been involved in a two way communication.

The way most realtors go about it is they are on facebook, and they pay for cheap lead generation services and leads come to them. Now the problem is this. The leads alone are of no use if no follow up system is put in place. What does this result in?

Usually involves time waste cold calls, bad networking tactics and an Inconsistent/weak referrals base to build a list of “potential clients”. Real estate professionals are stuck in this trap so end up thinking about quitting their real estate career soon after they do.

Further to the above points what the vast majority of so called lead generation companies completely ignore is the initial part which sets apart the leads being worth following up and those leads that are of no use is the client research. Knowing who your client actually is.

So for example if a buyer the questions to ask yourself is what type of buyer are you serving or looking to serve. I call it marrying your ICA i.e. your Ideal Client Avatar. What are their dreams? What keeps them awake at night? And what problems are you solving for them? This is where a lot of realtors don’t get right not knowing truly what your buyer or seller is looking for. The surgeon gets paid more than a doctor. Hence knowing who your actual target audience is is essential especially for the purpose of running facebook ads. This is what differentiates an actual digital marketing agency from a lead generation company handing you leads that get nowhere as if no research is done then it results in wasted leads and realtors are left disappointed.

An important point to note is when we are prospecting what we are essentially doing? Nurturing. Nurturing the relationship of each individual. Now compare this to marketing itself which is only sending out a high volume message to a target audience. Constant growth and expansion of Smart technology has changed the way the real estate business operates. When you get your leads online the question is how do you nurture the leads? How do you determine what buyers are serious now, or need to be revisited in another 6-12 months? More importantly, how do you nurture these leads without taking your time away from selling homes to your current clients?

The secret. This is where your ISA’s comes in. In the real estate game, an Inside Sales Agent (ISA) in Real Estate are professionally trained and licensed sales people who have adept knowledge of the real estate industry.

They are representatives who will take the burden of lead conversion off your plate, and maintain contact with leads until they are ready to act.

You may be asking yourself, why would I hire an inside sales agent when I can perform all of these tasks myself?

The answer is that every becoming successful realtor should have an inside sales agent. They will bring your business to another level and allow you to focus your time and energy on selling homes by doing all the work involved with pre qualifying and allow the realtor to focus on the actual viewings and closing i.e. what they do best.

There is the pareto law 80/20 that 20% of the tasks you should focus on actually generate you the money. So the 80% which takes up a lot of time does not generate you the money straight away so it’s worth outsourcing this. Example: following up with a lead, making contact with new leads coming through the door so as a realtor can focus on the 20% of what generates the money and do what a realtor does best to provide that world class experience and close those deals and make your clients dreams come true.

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Business

AI Startup Anthropic Nears $3.5 Billion Funding Round

Published

2 months ago

February 25, 2025

Archana Suryawanshi

AI Startup Anthropic Nears $3.5 Billion Funding Round

Anthropic, a leading AI startup, is on the verge of securing $3.5 billion in a fresh funding round that could push its valuation to $61.5 billion, according to sources familiar with the matter.

The company, known for developing the Claude chatbot, is reportedly attracting investments from major venture capital firms, including Lightspeed Venture Partners, General Catalyst, and Bessemer Venture Partners.

This funding round surpasses the $2 billion target Anthropic was previously reported to be seeking last month. The surge in investor interest highlights the growing appeal of AI-driven enterprises, with nearly half of all U.S. venture funding in 2023 flowing into artificial intelligence startups.

The strong financial backing also emphasizes the dominance of U.S. AI firms, even as Chinese alternatives like DeepSeek emerge with cost-efficient models that have caught the attention of some investors.

Meanwhile, OpenAI—the company behind ChatGPT—is also in discussions for a substantial funding round that could elevate its valuation to as much as $300 billion, as reported by Reuters.

Anthropic, co-founded by former OpenAI executives Dario and Daniela Amodei, had previously achieved a valuation of around $18 billion following a funding round led by Menlo Ventures last year.

In addition to its fundraising efforts, the company recently introduced Claude 3.7 Sonnet, an advanced AI model designed to enhance response speed and improve step-by-step reasoning. This move aims to strengthen Anthropic’s position in the competitive generative AI landscape.

The funding round was first reported by the Wall Street Journal, while Anthropic has yet to comment on the ongoing investment discussions.

Business

Level Up Your Digital Game with DigiRoads – Training, Strategy, and Success

Published

2 months ago

February 24, 2025

Brand Buzz

Jaipur, India – February 24, 2025 – In the ever-evolving digital world, staying ahead requires more than just theoretical knowledge—it demands hands-on expertise, strategic execution, and real-world application. Recognizing this need, DigiRoads has emerged as a leading force in digital marketing education, offering cutting-edge training programs designed to equip learners with industry-driven skills. Whether you are an aspiring marketer, a business professional, or an entrepreneur, DigiRoads empowers individuals to master digital marketing strategies that drive tangible success.

DigiRoads: Where Learning Meets Real-World Implementation

With the rapid expansion of the digital economy, the demand for skilled digital marketers has skyrocketed. Companies are constantly looking for professionals who can optimize campaigns, analyze data, and execute marketing strategies effectively. DigiRoads was founded with a mission to bridge the gap between conventional education and real-world application, ensuring students not only understand marketing concepts but also implement them through practical training and live projects.

From Humble Beginnings to a Digital Powerhouse

Laying the Foundation: Building Expertise & Delivering Results

DigiRoads was founded in 2015 by two visionary BITS Pilani alumni, who sought to revolutionize digital marketing education. The early years were focused on helping businesses enhance their digital presence through SEO, PPC, and social media marketing.

During this period, DigiRoads achieved:

SEO Excellence: Ranked over 200+ websites on the first page of Google, boosting organic traffic for businesses across industries.
PPC Mastery: Created high-performing ad campaigns that tripled ROI for startups and established enterprises.
Social Media Growth: Launched viral marketing campaigns that increased audience engagement by 150%.

These achievements positioned DigiRoads as a trusted digital marketing partner for businesses seeking data-driven strategies and measurable growth.

The Rise of DigiRoads Classes

As the demand for skilled digital marketers surged, DigiRoads took a significant step in 2023 by launching DigiRoads Classes, a career-focused training institute designed to provide hands-on learning experiences. Unlike traditional training programs that focus only on theory, DigiRoads Classes ensures students actively implement strategies on live projects, preparing them for real-world marketing challenges. The institute offers specialized courses, including SEO Course, PPC Course, Social Media Marketing Course, Performance Marketing, Content Marketing, and Web Analytics. Each program is tailored to industry standards, equipping students with the most in-demand skills.

Since its inception, DigiRoads Classes has successfully trained over 500+ students, many of whom have secured high-paying jobs, internships, or started their own digital marketing agencies. The impact of the courses extends beyond professional growth—students experience enhanced critical thinking, analytical skills, and creative problem-solving abilities. The positive side effects include improved confidence, strategic mindset development, and the ability to adapt to fast-changing digital trends. With expert mentorship, industry-recognized certifications, and job placement assistance, DigiRoads Classes continues to be the top choice for digital marketing aspirants looking to excel in this competitive field.

Shaping Careers with Industry-Driven Projects

DigiRoads has transformed businesses while providing students with the best digital marketing course in Jaipur for real-world marketing exposure. Some of its most impactful projects include:

1. E-Commerce Brand Success

Boosted website traffic by 400% within six months using SEO and targeted PPC campaigns.
Increased online sales fivefold through performance-driven marketing strategies.

2. Real Estate Digital Expansion

Designed a lead-generation strategy for a real estate firm, resulting in a 200% increase in customer inquiries.
Leveraged Facebook & Google Ads to drive high-intent leads and improve retention rates.

3. Healthcare Digital Growth

Developed an SEO-driven content strategy that ranked a healthcare startup in the top three search results for competitive keywords.
Achieved a 60% increase in patient bookings through advanced digital advertising.

Key Achievements

80%+ job placement rate for DigiRoads Classes students.
Trained 500+ professionals, equipping them with real-world marketing expertise.
Helped businesses generate 2+ million organic visitors through advanced SEO.
Executed social media ad campaigns that reached millions of users, significantly boosting brand engagement.

Why Choose DigiRoads?

Unlike traditional training programs, DigiRoads focuses on real-world execution. Students don’t just study digital marketing—they apply it through live projects, hands-on mentorship, and performance-driven learning.

What Sets Us Apart?

Live Digital Marketing Projects – Gain direct experience running SEO, PPC, and social media campaigns.
Industry-Curated Curriculum – Learn from seasoned marketing experts who bring the latest industry insights.
Expert Mentorship & Personalized Training – One-on-one guidance from professionals with years of practical experience.
Internship & Placement Support – Strong industry connections that help students secure internships and job placements.
Industry-Recognized Certifications – Boost career credibility with certifications that employers value.

DigiRoads is committed to producing skilled digital marketers who can excel in the competitive job market. Our structured digital marketing course in Jaipur ensures learners develop a strong foundation in SEO, PPC, content marketing, web analytics, and more.

Start Your Digital Marketing Journey Today!

Whether you are looking to start a career in digital marketing, upgrade your skills, or enhance your business’s online presence, DigiRoads offers the best digital marketing course in Jaipur tailored to industry demands.

At DigiRoads, we don’t just teach marketing—we help you implement strategies that drive real results. Join us and take the next step towards becoming a digital marketing expert.

Visit www.digiroadsclasses.in or email us at info@digiroadsclasses.in for inquiries. Call us at +91-8971129995.

Business

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Published

2 months ago

February 20, 2025

Archana Suryawanshi

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Tech enthusiasts looking for a high-end smartphone upgrade can now grab the Google Pixel 9 at an unbelievable discount on Flipkart. The e-commerce giant is offering a massive price cut on the flagship Pixel 9, making it a great opportunity for buyers to own this premium device at a much lower price.

Google Pixel 9 Discount Details on Flipkart

The Google Pixel 9 was originally priced at ₹79,999, but Flipkart is now offering the device for ₹74,999, giving an instant discount of ₹5,000. However, additional offers can further lower the price by a significant margin.

Additional Bank Offers

Flipkart is providing additional discounts through select bank offers:

HDFC Bank Credit Card EMI Transactions: Customers using HDFC Bank credit cards for EMI purchases can avail an extra ₹4,000 discount, bringing the effective price down to ₹70,999.

Exchange Offers: Get Up to ₹38,150 Off

One of the biggest attractions of this deal is Flipkart’s exchange offer, allowing users to trade in their old smartphones for an additional discount. Depending on the model and condition of the exchanged device, buyers can get a discount of up to ₹38,150. If the maximum exchange value is applied, the effective price of the Google Pixel 9 can drop to as low as ₹32,849.

Google Pixel 9 Specifications

For those considering the Pixel 9, here’s a quick look at its top features:

Display: 6.3-inch OLED with high refresh rate
Processor: Google Tensor G4 for enhanced performance
RAM & Storage: 12GB RAM, 256GB internal storage
Rear Camera: 50MP (main) + 48MP (ultrawide) dual-camera setup
Front Camera: 10.5MP for high-quality selfies
Battery: 4700mAh with fast charging support
Software: Runs on the latest Android 15 with guaranteed updates for 7 years

The Pixel 9 is available in multiple color variants, including porcelain, obsidian, Peony, and wintergreen, giving users stylish options to choose from.

How to Avail This Offer on Flipkart?

To grab this deal, follow these steps:

Visit Flipkart: Go to Flipkart’s official website or app.
Select the Google Pixel 9—choose your preferred color and variant.
Check for Bank Offers: Ensure you apply the HDFC Bank discount if eligible.
Opt for Exchange (if applicable): If you have an old smartphone, select the exchange option and check the discount available for your device.
Proceed to Payment: Complete the transaction and enjoy your new Google Pixel 9 at a heavily discounted price.

Is This the Right Time to Buy?

With a massive discount of up to ₹26,000, this Flipkart deal makes the Google Pixel 9 an irresistible buy for those wanting a premium smartphone with flagship-level performance, AI-powered cameras, and Google’s software experience. If you have been considering an upgrade, now is the perfect time to grab the Pixel 9 at its lowest price yet.