According to the CEO of Samsung’s mobile division, the company will release an enhanced version of its voice assistant Bixby this year, which will be powered by its own artificial intelligence models.
Because ChatGPT from OpenAI has become so popular, digital assistants are now again in the spotlight. According to TM Roh, the CEO of Samsung’s mobile division, the South Korean tech giant’s own large language model, or LLM, will be used in a further enhanced version of Bixby that will be unveiled this year.
Through a translator, Roh added in Korean, “We’re going to advance Bixby with the application of Gen AI technology.”
In 2017, Bixby made its debut alongside the Samsung Galaxy S8 smartphone. Among the many features of the voice assistant are suggestions for restaurants and real-time translations. With the Bixby Vision function, users may scan objects in front of them with their phone’s camera to get information about them from Bixby.
Artificial intelligence that can produce material, such as images or answers to queries, is known as generative AI, or Gen AI. The AI model that powers generative AI, known as an LLM, is trained on massive volumes of data.
But according to Roh, Samsung will continue to support numerous voice assistants on its products. For example, the newest Samsung devices come with Google’s AI helper.
Just over a month has passed since Apple said Siri, its assistant, will receive an AI update. Roh has now confirmed its Bixby upgrade. If Siri needs more answers, she will be able to use OpenAI’s ChatGPT.
The Bixby update is a component of Samsung’s larger campaign to promote AI capabilities across its line of products. In an attempt to persuade consumers to switch to more expensive smartphones, the Samsung announced some new AI features along with two new foldable devices on Wednesday: the Galaxy Z Fold6 and Z Flip6.
According to Roh, “We are reinforcing and bringing more AI capabilities to our products,”
“As consumers use more AI capabilities they can actually feel the convenience and benefits they bring. I believe strongly that these Galaxy AI, mobile AI are strong motivations and drivers for the purchase of new products.”