The leading supplier of brand governance solutions, BrandGuard, has announced the release of a new freemium program that is intended to make it simple for marketers to establish, distribute, and enforce brand guidelines throughout their businesses. BrandGuard’s primary brand governance tools, such as the BrandGuide Builder, BrandGuard scoring engine, and BrandGPT conversational interface, are now available for with the new.
Rob May, CEO of BrandGuard, said, “Marketers face a constant challenge in maintaining brand consistency as they create more content than ever before across an increasing number of channels.” “Our new self-serve platform gives marketing teams strong AI-driven tools for defining their brand identity, evaluating creative assets for compliance, and providing instantaneous access to brand guidelines—all at no cost.”
The following are some of the main characteristics of the BrandGuard freemium offering:
BrandGuide Builder: A simple, step-by-step method that makes it easier to identify the key components of a brand identity and turns them into a contemporary style guide.
BrandGuard: A cutting-edge artificial intelligence (AI) platform that guarantees adherence to brand principles, such as tone of voice, look and feel, precision elements like fonts, colors, and logos, and brand safety considerations like profanity, violence, and nudity.
BrandGPT: An interactive chatbot interface that offers immediate access to brand guidelines and fast engineering support.
Simply log in using an existing Google or Microsoft account to begin, then use the BrandGuide Builder wizard to onboard your brand details. Next, upload 30 to 50 sample on-brand and off-brand assets for training. In less than a day, BrandGuard’s engine will be prepared to begin scoring new assets for brand compliance.
While BrandGuard’s freemium product offers powerful brand management tools for solo brands and smaller teams, its premium plans come with extra features like advanced data analytics, enterprise user management, multi-brand support, regulatory compliance, and more. Premium plan prices are available upon request.