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Branding expert Sherri Nourse shares her expertise on how entrepreneurship has evolved amidst the pandemic

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Social media influencer Sherri Nourse shares positive insights with enterprising mentors from almost every kind and industry through her marketing agency, Ambition Media. Existing and emerging entrepreneurs get that much-needed morale-boosting push to remain on top of consumer’s minds.

In the wake of COVID-19, most businesses have introduced many creative ways to tackle the immediate problems encountered by our communities. The scope of practical innovations that emerged during COVID-19 ranges from new means of supplying essential medical services and gear to social initiatives designed to aid the vulnerable during and after the pandemic. 

Branding expert Sherri Nourse helps businesses cope with this unexpected challenge by sharing insights from several entrepreneurs, visionaries, and market leaders. She is doing so through her social media marketing firm, Ambition Media, and her Instagram platform @motivationmafia. Motivationmafia’s extensive social media presence serves as an educational platform for new and emerging businesses who would like to get tips and tricks on managing operations amid the pandemic.

Birth of Ambition Media

 Sherri Nourse founded her SMM agency Ambition Media and her Instagram platform @motivationmafia to connect with millennial consumers, who turn to social media to make informed purchase decisions, unlike the generations gone by.

Nourse’s social media handle @motivationmafia gives that extra push to businesses and provides them with a collaborative platform to learn and grow. This pandemic has provided a greater thrust to use social media platforms so that companies can inform and connect with, their consumers. Social media is now acting as the most potent marketing tool for brands to ensure that they don’t lose brand recall in the hearts and minds of their followers, users, and potential customers. Brands have come to realize that today’s new-age consumers cannot be targeted using traditional marketing tactics. Social media marketing is changing the dynamics of doing business by providing a common platform for users to engage and collaborate. 

A sense of togetherness during the pandemic

Nourse believes that the pandemic has provided opportunities to every large and small-scale business to shoulder the society’s responsibilities at large. Every individual, running a business, now has the responsibility to develop solutions that can mitigate future social and economic problems. Every business is now endowed with the new task of addressing issues with the immediate logistical and medical impact of the COVID-19 crisis. Those who are successful in overcoming these problems will be in a position to survive the pandemic and approach the post-pandemic world with renewed vigor. 

Lessons from the past

An earlier catastrophe, such as the financial crisis of 2008, is an example that we cannot ignore. The tight cash flows gave birth to the sharing economy and life-changing companies such as Uber and Airbnb. Even the 2002-2004 SARS epidemic made the Chinese ecommerce giant, Ali Baba rewrite the narrative of retail in Asia. The company’s success was fueled by anxiety around traveling and human contact. 

Nourse’s Motivationmafia, as the name suggests, hosts motivational content from interesting personalities who believe that if history has a custom of repeating itself, then this pandemic might prove to be a blessing in disguise that we are failing to recognize at present. The pandemic has shed light on vulnerable areas in our healthcare, social, and economic systems. Our mission as an adaptive and learning community is to recognize the exposed vulnerabilities, supplement those risk areas, and be better prepared for the next unforeseen major disruption.

Nourse’s agency has created a niche for itself in the social media influencer space by hosting quality content from industry masterminds. It is the right place for every business to learn from actionable insights delivered by top-notch industry masters.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

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Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

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