Social media influencer Sherri Nourse shares positive insights with enterprising mentors from almost every kind and industry through her marketing agency, Ambition Media. Existing and emerging entrepreneurs get that much-needed morale-boosting push to remain on top of consumer’s minds.
In the wake of COVID-19, most businesses have introduced many creative ways to tackle the immediate problems encountered by our communities. The scope of practical innovations that emerged during COVID-19 ranges from new means of supplying essential medical services and gear to social initiatives designed to aid the vulnerable during and after the pandemic.
Branding expert Sherri Nourse helps businesses cope with this unexpected challenge by sharing insights from several entrepreneurs, visionaries, and market leaders. She is doing so through her social media marketing firm, Ambition Media, and her Instagram platform @motivationmafia. Motivationmafia’s extensive social media presence serves as an educational platform for new and emerging businesses who would like to get tips and tricks on managing operations amid the pandemic.
Birth of Ambition Media
Sherri Nourse founded her SMM agency Ambition Media and her Instagram platform @motivationmafia to connect with millennial consumers, who turn to social media to make informed purchase decisions, unlike the generations gone by.
Nourse’s social media handle @motivationmafia gives that extra push to businesses and provides them with a collaborative platform to learn and grow. This pandemic has provided a greater thrust to use social media platforms so that companies can inform and connect with, their consumers. Social media is now acting as the most potent marketing tool for brands to ensure that they don’t lose brand recall in the hearts and minds of their followers, users, and potential customers. Brands have come to realize that today’s new-age consumers cannot be targeted using traditional marketing tactics. Social media marketing is changing the dynamics of doing business by providing a common platform for users to engage and collaborate.
A sense of togetherness during the pandemic
Nourse believes that the pandemic has provided opportunities to every large and small-scale business to shoulder the society’s responsibilities at large. Every individual, running a business, now has the responsibility to develop solutions that can mitigate future social and economic problems. Every business is now endowed with the new task of addressing issues with the immediate logistical and medical impact of the COVID-19 crisis. Those who are successful in overcoming these problems will be in a position to survive the pandemic and approach the post-pandemic world with renewed vigor.
Lessons from the past
An earlier catastrophe, such as the financial crisis of 2008, is an example that we cannot ignore. The tight cash flows gave birth to the sharing economy and life-changing companies such as Uber and Airbnb. Even the 2002-2004 SARS epidemic made the Chinese ecommerce giant, Ali Baba rewrite the narrative of retail in Asia. The company’s success was fueled by anxiety around traveling and human contact.
Nourse’s Motivationmafia, as the name suggests, hosts motivational content from interesting personalities who believe that if history has a custom of repeating itself, then this pandemic might prove to be a blessing in disguise that we are failing to recognize at present. The pandemic has shed light on vulnerable areas in our healthcare, social, and economic systems. Our mission as an adaptive and learning community is to recognize the exposed vulnerabilities, supplement those risk areas, and be better prepared for the next unforeseen major disruption.
Nourse’s agency has created a niche for itself in the social media influencer space by hosting quality content from industry masterminds. It is the right place for every business to learn from actionable insights delivered by top-notch industry masters.