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Entertainment and Media Businesses Put Your All Into Generative AI

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Entertainment and Media Businesses Put Your All Into Generative AI

The media industry is inherently creative, and recognizing this is essential to appreciating the industry’s eagerness and willingness to attempt new things. In keeping with the industry mentality that actively seeks out innovation rather than avoids it, its purpose to provide compelling content also motivates it to investigate methods of augmenting creative talents while concurrently reducing aspects of production procedures.

Accordingly, generative artificial intelligence (AI) is a game-changer that will boost the creative activities of the sector by creating new opportunities for inspiration, teamwork, and content production. Media professionals may use generative AI to improve their creative output, automate processes, and create ground-breaking experiences that enthrall and please viewers in fresh and immersive ways.

The “Generative AI Tracker®” illuminates the ethical, legal, and social ramifications of generative AI implementation while revealing the cutting-edge potential and new applications of generative AI in the media sector.

Media Industry’s AI Future is Being Cast by Innovators

A wave of innovation has been sparked by the commercialization of generative AI to meet the diverse and complex needs of the media business. The firms driving these advances are divided into three groups by PYMNTS Intelligence: players for AI audience engagement, players for AI creative development, and players for AI operational efficiency.

Businesses that fall under the category of AI creative enhancement players use generative AI to provide richer media experiences. Examples of these partnerships are Immerso AI with Yotta and Microsoft Xbox with Inworld AI. Businesses in the AI audience engagement and insight sector include Telly and Displace. By using generative AI to evaluate customer activity, these organizations are able to forecast patterns of consumer involvement, make informed business decisions, and target advertising material through increasingly seamless interactive consumer experiences. In the meantime, generative AI tools are provided by AI operational efficiency players, which are embodied by businesses like Reduct.Video. These tools increase the effectiveness of operational components of content generation and management in the media sector.

AI Envisions A Future for the Media Industry

Science fiction meets reality with generative AI’s inventive potential and applications in the media sector. They question accepted practices for the production, distribution, and consumption of content. These factors make the media sector an ideal place for this technology to be tested.

It should come as no surprise that it is already using generative AI to target marketing and content delivery. The technology has the ability to transform conventionally passive information consumption into customized, participatory user experiences, going beyond applications with an economic foundation. For instance, the gaming sector is leading the way in the application of generative AI to create more immersive gaming environments that improve the gameplay’s character and environment elements.

In the meanwhile, the news media sector is carefully investigating the potential of generative AI, if only to simplify certain intricate back-end aspects of the content creation process that do not compromise journalistic integrity. This is because they are constrained by strict ethical standards and the need to maintain public trust.

The Ethical and Social Conundrums Associated with Media Use of Generative AI

The media sector is already facing criticism for its part in spreading false and misleading information. Emerging generative AI technologies are becoming widely accessible, which increases the likelihood that these already-existing issues may worsen and affect the industry as a whole.

As a result, many of the most well-known generative AI technologies’ outputs are now being closely examined by creatives and content producers, who then raise concerns about plagiarism. The opaque decision-making procedures used by LLMs complicate problems and make it difficult to understand the reasoning behind any particular outcome. One effect is that there’s a greater chance of a legal battle between the tech and media sectors. This might have a significant impact on how generative AI applications develop in the future in both industries.

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Threads uses a more sophisticated search to compete with Bluesky

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Instagram Threads, a rival to Meta’s X, will have an enhanced search experience, the firm said Monday. The app, which is based on Instagram’s social graph and provides a Meta-run substitute for Elon Musk’s X, is introducing a new feature that lets users search for certain posts by date ranges and user profiles.

Compared to X’s advanced search, which now allows users to refine queries by language, keywords, exact phrases, excluded terms, hashtags, and more, this is less thorough. However, it does make it simpler for users of Threads to find particular messages. Additionally, it will make Threads’ search more comparable to Bluesky’s, which also lets users use sophisticated queries to restrict searches by user profiles, date ranges, and other criteria. However, not all of the filtering options are yet visible in the Bluesky app’s user interface.

In order to counter the danger posed by social networking startup Bluesky, which has quickly gained traction as another X competitor, Meta has started launching new features in quick succession in recent days. Bluesky had more than 9 million users in September, but in the weeks after the U.S. elections, users left X due to Elon Musk’s political views and other policy changes, including plans to alter the way blocks operate and let AI companies train on X user data. According to Bluesky, there are currently around 24 million users.

Meta’s Threads introduced new features to counter Bluesky’s potential, such as an improved algorithm, a design modification that makes switching between feeds easier, and the option for users to select their own default feed. Additionally, it was observed creating Starter Packs, its own version of Bluesky’s user-curated recommendation lists.

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Apple’s own 5G modem-equipped iPhone SE 4 is “confirmed” to launch in March

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Tom O’Malley, an analyst at Barclays, recently visited Asia with his colleagues to speak with suppliers and makers of electronics. The analysts said they had “confirmed” that a fourth-generation iPhone SE with an Apple-designed 5G modem is scheduled to launch near the end of the first quarter next year in a research note they released this week that outlines the main conclusions from the trip. That timeline implies that the next iPhone SE will be unveiled in March, similar to when the present model was unveiled in 2022, in keeping with earlier rumors.

The rumored features of the fourth-generation iPhone SE include a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM to enable Apple Intelligence support, and the previously mentioned Apple-designed 5G modem. The SE is anticipated to have a similar design to the base iPhone 14.

Since 2018, Apple is said to have been developing its own 5G modem for iPhones, a move that will let it lessen and eventually do away with its reliance on Qualcomm. With Qualcomm’s 5G modem supply arrangement for iPhone launches extended through 2026 earlier this year, Apple still has plenty of time to finish switching to its own modem. In addition to the fourth-generation iPhone SE, Apple analyst Ming-Chi Kuo earlier stated that the so-called “iPhone 17 Air” would come with a 5G modem that was created by Apple.

Whether Apple’s initial 5G modem would offer any advantages to consumers over Qualcomm’s modems, such quicker speeds, is uncertain.

Qualcomm was sued by Apple in 2017 for anticompetitive behavior and $1 billion in unpaid royalties. In 2019, Apple purchased the majority of Intel’s smartphone modem business after the two firms reached a settlement in the dispute. Apple was able to support its development by acquiring a portfolio of patents relating to cellular technology. It appears that we will eventually be able to enjoy the results of our effort in four more months.

On March 8, 2022, Apple made the announcement of the third-generation iPhone SE online. With antiquated features like a Touch ID button, a Lightning port, and large bezels surrounding the screen, the handset resembles the iPhone 8. The iPhone SE presently retails for $429 in the United States, but the new model may see a price increase of at least a little.

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Google is said to be discontinuing the Pixel Tablet 2 and may be leaving the market once more

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Google terminated the development of the Pixel Tablet 3 yesterday, according to Android Headlines, even before a second-generation model was announced. The second-generation Pixel Tablet has actually been canceled, according to the report. This means that the gadget that was released last year will likely be a one-off, and Google is abandoning the tablet market for the second time in just over five years.

If accurate, the report indicates that Google has determined that it is not worth investing more money in a follow-up because of the dismal sales of the Pixel Tablet. Rumors of a keyboard accessory and more functionality for the now-defunct project surfaced as recently as last week.

It’s important to keep in mind that Google’s Nest subsidiary may abandon its plans for large-screen products in favor of developing technologies like the Nest Hub and Hub Max rather than standalone tablets.

Google has always had difficulty making a significant impact in the tablet market and creating a competitor that can match Apple’s iPad in terms of sales and general performance, not helped in the least by its inconsistent approach. Even though the hardware was good, it never really fought back after getting off to a promising start with the Nexus 7 eons ago. Another problem that has hampered Google’s efforts is that Android significantly trails iPadOS in terms of the quantity of third-party apps that are tablet-optimized.

After the Pixel Slate received tremendously unfavorable reviews, the firm first declared that it was finished producing tablets in 2019. Two tablets that were still in development at the time were discarded.

By 2022, however, Google had altered its mind and declared that a tablet was being developed by its Pixel hardware team. The $499 Pixel Tablet was the final version of the gadget, which came with a speaker dock that the tablet could magnetically connect to. (Google would subsequently charge $399 for the tablet alone.)

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