Google is steering a more moderate premium subscription tier for YouTube that offers ad-free viewing without YouTube Premium’s different features like offline downloads or background playback.
The new “Premium Lite” plan was spotted by a client on ResetEra, and YouTube hence affirmed the test offering in an articulation given to The Verge. Premium Lite is presently being tried in Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden.
“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube representative said in a proclamation. In examination, YouTube’s current Premium plan costs around €11.99 per month in Europe.
Premium Lite includes ad-free viewing across YouTube’s principle application on web, iOS, Android, savvy TVs, and games consoles, just as in the YouTube Kids application. Nonetheless, it does exclude any YouTube Music benefits like ad-free listening, and it does exclude Premium’s different features like background playback (for when you need to change to another application while proceeding to pay attention to sound from a YouTube video), or offline downloads.
Talking as somebody who abhors the measure of advertisements on YouTube, yet isn’t too inspired by Premium’s different features like offline downloads, Premium Lite sounds like an tempting proposition. In any case, at its present estimating, it costs around 60% of the cost of a regular Premium subscription, while just contribution around a fourth of its advantages. YouTube says that the current subscription is in a trial stage, nonetheless, and that it’s thinking about carrying out more plans dependent on audience feedback.