Introducing a new feature that places summaries generated by AI at the top of search results, Google is furthering its investigation into artificial intelligence (AI). Originally, users who had chosen to participate in Google’s Search Labs platform’s Search Generative Experience (SGE) were the only ones with access to this feature, search engine land reports. Google now covers a portion of American search traffic and a subset of queries, though it has broadened its scope.
In May of last year, at Google’s I/O developer conference, the SGE was first revealed. It was unveiled concurrently with the launch of ChatGPT, Google’s AI language model (now known as Gemini). At first, only English-speaking users who consciously enabled the feature could use it. Google eventually expanded its reach to 120 countries, including those where English is not the primary language. Users still had to choose to receive the AI-generated summaries in spite of this expansion.
By now, Google has gone one step further and is showing these summaries created by AI to users who haven’t specifically turned on the feature. This is mostly the result of complex queries that users run, or when Google thinks it would be beneficial to retrieve data from various websites. Searching for instructions on how to remove marks from painted walls is one example that Google gives.
Google has made it clear that it will only show summaries produced by AI if it believes they offer more information than what can be found in the standard search results. By using this strategy, the business can get input from users who were initially hesitant to interact with the AI feature. Google hopes to learn more about how generative AI can serve people who might not be very tech-savvy or actively interested in generative AI technologies by doing this.
Google’s ongoing exploration of artificial intelligence is demonstrated by the introduction of summaries generated by AI in search results. Initially, only users who had chosen to participate in Google’s Search Labs’ Search Generative Experience (SGE) could access this feature. To enable more users to see these summaries, Google has now broadened its scope to encompass a subset of queries and a tiny portion of search traffic in the US.
During its I/O developer conference in May of last year, Google first unveiled the SGE and its AI language model, ChatGPT (now called Gemini). At first, only English-speaking users who consciously selected to enable it could use the feature. Since then, Google has expanded its reach to 120 nations, including those where English is not the first language. Users still had to choose to access the AI-generated summaries in spite of this expansion.
Google recently updated their algorithm so that users who haven’t specifically enabled the feature can now see summaries created by AI. This happens when users type in complex queries or when Google thinks it would be beneficial to collect data from several websites. When a user searches for advice on painting over marks on a wall, for instance, Google might present an AI-generated synopsis.
It’s vital to remember that Google will only show summaries produced by AI if it believes they offer more information than what can be found in the standard search results. With this strategy, the business can get input from users who weren’t interested in using the AI feature at first. Google wants to know how generative AI can serve people who aren’t necessarily tech-savvy or actively interested in new technologies.
Google’s decision to incorporate summaries created by artificial intelligence (AI) into search results going forward is indicative of the expanding impact of AI across a range of sectors, including search engines. By succinct and pertinent information summaries, AI technology has the potential to improve user experiences. This advancement supports Google’s overarching objective of giving users the most precise, practical, and approachable search results possible.
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