With its most recent update, Google has revolutionized personalized shopping and travel planning by utilizing artificial intelligence (AI) to better meet user needs. With its ability to provide customized travel itineraries, Google’s newly released Search Generative Experience (SGE) feature promises to simplify the process of organizing vacations.
Google’s SGE travel planner, available only to English-speaking users in the US enrolled in Search Labs, combines recommendations from multiple websites, user reviews, and images with artificial intelligence (AI) algorithms. Creating all-inclusive travel plans that include flights, hotels, restaurants, and attractions is made easier with the help of this creative tool.
Upon requesting a specific itinerary, such as a three-day historical visit to Philadelphia, users can quickly receive sample itineraries. After satisfied, these plans can be easily exported to Docs, Maps, or Gmail for easy access, according to a TechCrunch report.
While there are currently no direct Google purchase options, this update highlights the company’s dedication to investigating AI technologies and obtaining traveler preferences data. In addition, Google Maps now provides tools for organizing and personalizing travel plans in addition to improved discovery features like lists from publishers and other users.
Beyond just travel, Google’s SGE makes personalized style recommendations for clothing, shoes, and accessories to improve the shopping experience. By giving items a thumbs up or down rating or using similar swiping motions to Tinder, users can fine-tune their preferences and receive results that are specifically catered to their preferences.
With this update, which is currently available to American consumers through mobile browsers and the Google app, Google hopes to level the playing field against retail behemoths like Amazon and Walmart by streamlining and personalizing the shopping experience.
With a staggering billion shopping searches made every day and a wide range of products, Google SGE constantly updates listings to provide users with the most recent details on availability and pricing, resulting in a seamless shopping experience.