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How Afrostylicity is Helping Brands Generate Massive Revenue by Harnessing Social Media

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The internet has become saturated with influencers and brand ambassadors, so it can be hard for most to stand out. It takes a lot of determination, effort, and charisma. After a booming launch, Joy Nyargem and Hugh Zei have created their niche in this space, which goes by the name Afrostylicity.

Afrostylicity is a digital platform where the duo showcases fashion, travel, and lifestyle gems relevant to both men and women. Nyargem and Zei create authentic reviews for the items they showcase so that audiences can find new products that they’ll love. They have a very active website, as well as an Instagram account with over 100,000 followers.

“We only work with brands we’re genuinely passionate about,” said Nyargem. “We want to showcase their products and services not because we’ll make money, but because we just can’t wait to see the response when we share them.”

Nyargem started out showing off her favorite brands sporadically on her social media accounts. Soon, it became apparent that she needed her own platform to tell people about her finds. She created the blog Afrostylicity, and got her first brand partnership within a month of its launch. 

“We utilize social commerce to help brands showcase themselves and make money,” says co-founder Hugh Zei. “But this only works because we’re selective of what we showcase. If we put up any old thing, our readers wouldn’t show the outpouring support for our posts as they have.”

About a year after launch, Nyargem was inundated with requests for reviews of men’s products. “She needed to give the people what they wanted,” says Zei. “When she asked me to come on board to help her with the male products, I knew it was a great opportunity.”

One of the coolest things about Afrostylicity is the page on their site where you can shop for the outfits showcased in Joy and Hugh’s joint account on Instagram. “These are affiliate links, which helps us keep our site going,” said Joy. “We work with brands to showcase the best fashions, and then let people easily buy the same products. If they want, they can also browse the site for their own finds.”

When asked about advice for an aspiring influencer, Zei said, “You have to stay persistent. You won’t be able to make the big bucks all at once. You need to create content and give it time to blossom. That’s the most important thing.”

Afrostylicity is one of the best influencer sites active today. Whether you’re looking for the latest fashion trends, the perfect gift for a friend or the best place to travel for your honeymoon, Nyargem and Zei have you covered.

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Wicked Box Office Hits Global Milestone, Poised to Surpass Kung Fu Panda 4 and Godzilla x Kong

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The box office for Wicked hits a significant milestone worldwide as it gets ready to surpass Godzilla x Kong and Kung Fu Panda 4.

Wicked is still doing well despite recent box office releases that have caused significant disappointment. The most recent Wizard of Oz musical was too good for the Spider-Man villain and the Tolkien adaption to compete with Kraven the Hunter and The Lord of the Rings: The War of the Rohirrim in the same week. Wicked has already exceeded its $145 million budget following a record-breaking first weekend that raked in over $160 million globally.

It has achieved even more success this past weekend. Variety said that after making $359 million domestically, the musical adaption made over $524 million internationally. It is currently on track to surpass Godzilla x Kong: The New Empire and Kung Fu Panda 4, which brought in $547.6 million and $571.1 million, respectively. Having significantly outperformed Grease’s $188.62 million total, it is also officially the highest-grossing Broadway adaption in domestic box office history.

What the Box Office Success of Wicked Means

Musicals and animated blockbusters are regaining their position at the box office after ten years of action film supremacy. Inside Out 2 and Despicable Me 4 have taken first and third place for the entire year, while Moana 2 and Wicked are the top films this weekend. With a $1.3 billion box office total, Deadpool & Wolverine is still in second place, but it’s probably the only action film to stay in the top five globally. Dune: Part Two may lose its position when Mufasa: The Lion King is released the following week:

TitleDomesticWorldwide
Inside Out 2
$653 million$1.7 billion
Deadpool & Wolverine
$637 million$1.3 billion
Despicable Me 4
$360 million
$970 million
Moana 2
$338 million$717 million
Dune: Part Two
$282 million
$714 million

This pattern is probably due to the fact that, other from Deadpool & Wolverine, neither DC nor Marvel have released any successful films this year. With Joker: Folie à Deux, DC tried to duplicate its $1 billion triumph, but it only made $200 million globally. With the exception of Wicked, every film in the top 10 global releases for 2024 has been a sequel, creating a distinct market. Based on a Broadway musical and The Wizard of Oz, Wicked is not a completely original film, but its box office performance does demonstrate that non-sequels may be successful in theaters in today IP-driven landscape.

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Danny Ramirez on Joaquin Phoenix Leaving the Gay Romance Film Directed by Todd Haynes

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Todd Haynes was planning to cast Danny Ramirez and Joaquin Phoenix in a gay romance movie. However, Phoenix left the untitled production five days before Guadalajara, Mexico, filming got underway.

At the Academy Museum Gala on Saturday night in Los Angeles, Ramirez told Variety’s Marc Malkin, “It’s definitely disappointing.” “If anything,” he continued, “If anything, it just gave me more inspiration to keep driving, keep pushing, and knowing that I’m on the right path and approaching the work the right way. So that’s what I’m excited about.”

The movie, which depended on Phoenix’s casting, was in danger after it was revealed in August that he had quit the production, according to sources. Two guys in love in the 1930s who escape Los Angeles and travel to Mexico were the main subject of the NC-17-rated movie.

“It’s definitely a very complicated situation,” Ramirez stated. “The audition process was extensive, and so what I walked away with that was just the artistic validation of throwing down opposite of [Phoenix] in this chemistry read… There was a moment that I was like, ‘Oh, I’ve arrived as a performer.’”

“The most recent update is ‘hopefully.’” Ramirez said in response to a question about whether the movie is still in development with filmmaker Haynes.

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David Schwimmer Remembers Rejecting “Men in Black”: ‘That Would Have Made Me a Hollywood Star’

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Although David Schwimmer admits his “career would have taken a very different trajectory” if he had been the lead in the 1997 movie, he doesn’t regret declining Men in Black.

The actor said, “That’s not why I turned it down,” in response to a question on a recent episode of the podcast Origins With Cush Jumbo regarding whether he rejected down the successful franchise because it conflicted with his Friends filming schedule. Rather, he decided to become a feature film director.

Schwimmer said, “[It] was a brutal decision.” the actor chuckles. “I had just finished filming The Pallbearer, my first film with Gwyneth Paltrow, and there were high expectations of that, which didn’t come true (Laughs). It was kind of a bomb, but there were high expectations, and the studio, which was Miramax, wanted to lock me into a three-picture deal at a fixed price, and I said I would do that if I got to direct my first movie.”

After months of talks, the intelligence actor said that they had come to an agreement whereby he “would act in three more movies for them” in exchange for allowing him to “direct my entire theater company in the first film,” Since You’ve Been Gone from 1998. The film was told through the perspective of a doctor who was severely beaten up by a fellow graduate on graduation day, humiliating him and setting the stage for a ten-year class reunion.

“All these unknown actors but I was going to put them on the map, basically. I was going to let everyone discover the talent of this amazing company,” Schwimmer said, “We found this amazing script, and we were developing it. We started pre-production. All my best friends in the world in my theater company quit their jobs so they could be in this film over the summer, which was going to be a six-week shoot in Chicago.”

However, Schwimmer had to make a tough decision about his career because the production for his directing debut happened to coincide with the filming of Men in Black.

The Six Days Seven Nights actor recalls, “We’re in pre-production, hired the whole crew, everything’s going and that’s when I was offered Men in Black.” “It was a direct conflict with this. My summer window from Friends was four months. I had a four-month hiatus and Men in Black was going to shoot exactly when I was going to direct this film with my company. And of course, it was an amazing opportunity. However, my theater company and that relationship with all those people would probably have ended. I don’t think it would have recovered.”

Schwimmer stated that he is unsure if “he made the right choice,” but he firmly feels that in these kinds of circumstances “you have to follow your gut, you have to follow your heart.”

“Look, I’m really aware, whatever 20 years later maybe more, [Men in Black] would have made me a movie star,” he continued. “If you look at the success of that film and that franchise, my career would have taken a very different trajectory.”

In the end, Tommy Lee Jones and Will Smith played the key parts in the Men in Black franchise.

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