What made you decide to open up online networks instead of becoming an Influencer?
One day I asked myself a few questions about our role as consumers:
- What drives us to buy something?
- What makes us willing to spend more on one brand than another?
- What inspires us to trust and what arouses our emotions?
I am almost a compulsive online shopper, but after many rips-off, there are only a few retailers and brands I trust in. Over time I have seen reviews on Amazon bought in exchange for free products, photos of products that didn’t match at all to reality, even sellers who don’t ship the goods. Today, with the development of online shopping, I’m pleased to see that things are improving, but I’ll tell you the truth, mine was a rocky start with an unsuccessful collaboration.
When this brand contacted me I was so excited! I’ve known them for a while as I was one of their followers, I happened to see some of their ads, so in turn visited their website, everything was very clear and well done. They also have a Facebook group where there were reviews and testimonials about the tested products. Wow! There was something to feast your eyes: beautiful packaging, ideas in the kitchen, a thousand different tastes, videos of girls enthusiastically sharing their experience, colors, and good vibes everywhere.
So as a consequence of this good energy, I accepted… I opened the package, started trying every product, and guess what? I had an awful feeling of disappointment, I couldn’t justify the reason why the taste of what I was trying, did not at all match what I’d heard or read. So, I decided that I would take a little “risk” trying new things (my instinct to take risk is stronger than me!) I would then rely on word of mouth. When a friend of yours recommends you a good restaurant where they went, a book that they particularly enjoyed, a very tasty recipe, or a person to follow on Instagram?
“We do word of mouth about EVERYTHING and we don’t even notice it.”
I constantly ask their opinions to people that I think are better than me on many different topics, I also ask for advice from my audience on social networks and I have to say that amazing ideas come from these kinds of chats! I chose my dryer, the brand of my coffee, the vegetables to combine with the salmon, my shampoo, the vegan Nutella, where to get my nails done, restaurants to try, and all of these by word of mouth… it has become an unconscious habit. I wanted to take advantage of this, making it beautiful and sincere, to grow a COMMUNITY of people who live this adventure, like me, who express themselves and share what they like and feel better. I am not interested in being a small-time influencer who talks all day about this tea or about that cream just because they are paid to do it. I’m not even interested in doing the one that has the truth in her pocket only talking about cool products with amazing results.
I want to experience with all of you my skincare product test, my DIY testing’s, my weight-loss journey, my gym progresses, and my culinary successes (and failures) and talk about them freely. I strongly believe that there is always someone who can find my experience and my humble “review” useful.