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In Conversation with Hari Tahov – Instagram AR filter creator

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Meet the Instagram AR filter creator, Hari Tahov changing the way brands, influencers and everyday users interact in the social media app.

At only 22 years young, Hari moved to Los Angeles from Bulgaria to continue his successful career as a fashion model and designer. Not content with modeling and acting, Hari spends his days designing AR filters for Instagram. His sought after filters are already being used by brands and celebrities and he hopes to grow his AR expertise to applications across multiple industries.

From Bulgaria to Hollywood’s red carpets and now in the palm of our hand, AR filter creator Hari Tahov shares his story.

When and how did you become AR Filter creator?

Few months before graduating Los Angeles Film School I noticed around Vidcon 2019 that many influencers had filters and that made me research AR Filters which got me started to create. I studied adobe creative cloud in college for my producer studies which made it really easy for me to get started.

What inspires you to create AR Filters?

I’m a film maker and having to work with an augmented reality where anything is possible is inspirational by itself. When you know you can create anything the only boundaries are the code and your imagination.

What kind of filters have you created and is there something specific that you have created that you haven’t seen from other creators?

I have created every type of filter like color gradings, 3D objects, game filters, branded filters, interactive filters and more. My most famous filter is “NARUTO EYES” which got popular amongst the Comic-Con community and all Naruto fans like me. I am also the first creator online to create an AR Rick and Morty Filter game two weeks before the fourth season aired on Cartoon Network [Adult Swim].

What is your favorite filter from your library?

My favorite filter is “FRIES” and I created it for my weird obsession with fries. I just love french fries. “COLOR AESTHETICS” is my fave that I use every day. It got millions of impressions becouse it has six color gradings everyone loves, but “NARUTO EYES” is popular as well as it was the first filter to allow you to switch between five character’s eye colors in the slider menu.

Have you collaborated or work with any celebrities or brands?

Yes, when I graduated Los Angeles Film School I started collaborating with brands and celebrities on their own branded AR Filter Designs. I’ve worked with brands and celebrities like MENAGERIÉ, Cocabee, Olivia Quido, KUST, Shaka Strong, Urbana Chappa, Daved Munoz, Herbarium, Buddhabeanscoffee, and others. I got a lot of work when quarantine began and it’s been a joy getting to be creative with so many artists.

What do you think is the future of AR Filters?

AR Filters can be much more than masks, colors or 3D shapes. Through filters we can tell a brands story, create an immersive AR game contest, promote a certain product, or bring imagination to life. I believe there will be games and color gradings we have yet to imagine that will blur the lines of Augmented Reality and the real world.

Do you think AR Filters in the fashion Industry will eliminate the need for in person shopping?

AR Filters can help brands tell their story, or incorporate their products into filters. I think people who can not afford or carry the products would love using them as AR 3D Filters. I think this is more environmentally friendly approach to change makeup, accessories, and clothes without harming the environment. I think many brands are realizing this so having filters to test the products or to use them would solidify their decision if they want to buy it forever or just to save it as filter.

Are you working on any filters now that we can be on the lookout for?

Right now I’m developing more color gradings that are beyond this world, but that’s not everything. I’m in the process of creating 3D fashion filters that no one has done before. I hope everyone can use them soon.

What’s next for Hari Tahov?

I’m a filmmaker and a creator so I want to bring out more filters that will allow people to create. There are so much wonderful brands, organizations, and individuals who need filters so I would love to collaborate and help everyone tell their story through AR Filters.

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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Wicked Box Office Hits Global Milestone, Poised to Surpass Kung Fu Panda 4 and Godzilla x Kong

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The box office for Wicked hits a significant milestone worldwide as it gets ready to surpass Godzilla x Kong and Kung Fu Panda 4.

Wicked is still doing well despite recent box office releases that have caused significant disappointment. The most recent Wizard of Oz musical was too good for the Spider-Man villain and the Tolkien adaption to compete with Kraven the Hunter and The Lord of the Rings: The War of the Rohirrim in the same week. Wicked has already exceeded its $145 million budget following a record-breaking first weekend that raked in over $160 million globally.

It has achieved even more success this past weekend. Variety said that after making $359 million domestically, the musical adaption made over $524 million internationally. It is currently on track to surpass Godzilla x Kong: The New Empire and Kung Fu Panda 4, which brought in $547.6 million and $571.1 million, respectively. Having significantly outperformed Grease’s $188.62 million total, it is also officially the highest-grossing Broadway adaption in domestic box office history.

What the Box Office Success of Wicked Means

Musicals and animated blockbusters are regaining their position at the box office after ten years of action film supremacy. Inside Out 2 and Despicable Me 4 have taken first and third place for the entire year, while Moana 2 and Wicked are the top films this weekend. With a $1.3 billion box office total, Deadpool & Wolverine is still in second place, but it’s probably the only action film to stay in the top five globally. Dune: Part Two may lose its position when Mufasa: The Lion King is released the following week:

TitleDomesticWorldwide
Inside Out 2
$653 million$1.7 billion
Deadpool & Wolverine
$637 million$1.3 billion
Despicable Me 4
$360 million
$970 million
Moana 2
$338 million$717 million
Dune: Part Two
$282 million
$714 million

This pattern is probably due to the fact that, other from Deadpool & Wolverine, neither DC nor Marvel have released any successful films this year. With Joker: Folie à Deux, DC tried to duplicate its $1 billion triumph, but it only made $200 million globally. With the exception of Wicked, every film in the top 10 global releases for 2024 has been a sequel, creating a distinct market. Based on a Broadway musical and The Wizard of Oz, Wicked is not a completely original film, but its box office performance does demonstrate that non-sequels may be successful in theaters in today IP-driven landscape.

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Danny Ramirez on Joaquin Phoenix Leaving the Gay Romance Film Directed by Todd Haynes

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Todd Haynes was planning to cast Danny Ramirez and Joaquin Phoenix in a gay romance movie. However, Phoenix left the untitled production five days before Guadalajara, Mexico, filming got underway.

At the Academy Museum Gala on Saturday night in Los Angeles, Ramirez told Variety’s Marc Malkin, “It’s definitely disappointing.” “If anything,” he continued, “If anything, it just gave me more inspiration to keep driving, keep pushing, and knowing that I’m on the right path and approaching the work the right way. So that’s what I’m excited about.”

The movie, which depended on Phoenix’s casting, was in danger after it was revealed in August that he had quit the production, according to sources. Two guys in love in the 1930s who escape Los Angeles and travel to Mexico were the main subject of the NC-17-rated movie.

“It’s definitely a very complicated situation,” Ramirez stated. “The audition process was extensive, and so what I walked away with that was just the artistic validation of throwing down opposite of [Phoenix] in this chemistry read… There was a moment that I was like, ‘Oh, I’ve arrived as a performer.’”

“The most recent update is ‘hopefully.’” Ramirez said in response to a question about whether the movie is still in development with filmmaker Haynes.

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David Schwimmer Remembers Rejecting “Men in Black”: ‘That Would Have Made Me a Hollywood Star’

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Although David Schwimmer admits his “career would have taken a very different trajectory” if he had been the lead in the 1997 movie, he doesn’t regret declining Men in Black.

The actor said, “That’s not why I turned it down,” in response to a question on a recent episode of the podcast Origins With Cush Jumbo regarding whether he rejected down the successful franchise because it conflicted with his Friends filming schedule. Rather, he decided to become a feature film director.

Schwimmer said, “[It] was a brutal decision.” the actor chuckles. “I had just finished filming The Pallbearer, my first film with Gwyneth Paltrow, and there were high expectations of that, which didn’t come true (Laughs). It was kind of a bomb, but there were high expectations, and the studio, which was Miramax, wanted to lock me into a three-picture deal at a fixed price, and I said I would do that if I got to direct my first movie.”

After months of talks, the intelligence actor said that they had come to an agreement whereby he “would act in three more movies for them” in exchange for allowing him to “direct my entire theater company in the first film,” Since You’ve Been Gone from 1998. The film was told through the perspective of a doctor who was severely beaten up by a fellow graduate on graduation day, humiliating him and setting the stage for a ten-year class reunion.

“All these unknown actors but I was going to put them on the map, basically. I was going to let everyone discover the talent of this amazing company,” Schwimmer said, “We found this amazing script, and we were developing it. We started pre-production. All my best friends in the world in my theater company quit their jobs so they could be in this film over the summer, which was going to be a six-week shoot in Chicago.”

However, Schwimmer had to make a tough decision about his career because the production for his directing debut happened to coincide with the filming of Men in Black.

The Six Days Seven Nights actor recalls, “We’re in pre-production, hired the whole crew, everything’s going and that’s when I was offered Men in Black.” “It was a direct conflict with this. My summer window from Friends was four months. I had a four-month hiatus and Men in Black was going to shoot exactly when I was going to direct this film with my company. And of course, it was an amazing opportunity. However, my theater company and that relationship with all those people would probably have ended. I don’t think it would have recovered.”

Schwimmer stated that he is unsure if “he made the right choice,” but he firmly feels that in these kinds of circumstances “you have to follow your gut, you have to follow your heart.”

“Look, I’m really aware, whatever 20 years later maybe more, [Men in Black] would have made me a movie star,” he continued. “If you look at the success of that film and that franchise, my career would have taken a very different trajectory.”

In the end, Tommy Lee Jones and Will Smith played the key parts in the Men in Black franchise.

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