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In Conversation with Hari Tahov – Instagram AR filter creator

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Meet the Instagram AR filter creator, Hari Tahov changing the way brands, influencers and everyday users interact in the social media app.

At only 22 years young, Hari moved to Los Angeles from Bulgaria to continue his successful career as a fashion model and designer. Not content with modeling and acting, Hari spends his days designing AR filters for Instagram. His sought after filters are already being used by brands and celebrities and he hopes to grow his AR expertise to applications across multiple industries.

From Bulgaria to Hollywood’s red carpets and now in the palm of our hand, AR filter creator Hari Tahov shares his story.

When and how did you become AR Filter creator?

Few months before graduating Los Angeles Film School I noticed around Vidcon 2019 that many influencers had filters and that made me research AR Filters which got me started to create. I studied adobe creative cloud in college for my producer studies which made it really easy for me to get started.

What inspires you to create AR Filters?

I’m a film maker and having to work with an augmented reality where anything is possible is inspirational by itself. When you know you can create anything the only boundaries are the code and your imagination.

What kind of filters have you created and is there something specific that you have created that you haven’t seen from other creators?

I have created every type of filter like color gradings, 3D objects, game filters, branded filters, interactive filters and more. My most famous filter is “NARUTO EYES” which got popular amongst the Comic-Con community and all Naruto fans like me. I am also the first creator online to create an AR Rick and Morty Filter game two weeks before the fourth season aired on Cartoon Network [Adult Swim].

What is your favorite filter from your library?

My favorite filter is “FRIES” and I created it for my weird obsession with fries. I just love french fries. “COLOR AESTHETICS” is my fave that I use every day. It got millions of impressions becouse it has six color gradings everyone loves, but “NARUTO EYES” is popular as well as it was the first filter to allow you to switch between five character’s eye colors in the slider menu.

Have you collaborated or work with any celebrities or brands?

Yes, when I graduated Los Angeles Film School I started collaborating with brands and celebrities on their own branded AR Filter Designs. I’ve worked with brands and celebrities like MENAGERIÉ, Cocabee, Olivia Quido, KUST, Shaka Strong, Urbana Chappa, Daved Munoz, Herbarium, Buddhabeanscoffee, and others. I got a lot of work when quarantine began and it’s been a joy getting to be creative with so many artists.

What do you think is the future of AR Filters?

AR Filters can be much more than masks, colors or 3D shapes. Through filters we can tell a brands story, create an immersive AR game contest, promote a certain product, or bring imagination to life. I believe there will be games and color gradings we have yet to imagine that will blur the lines of Augmented Reality and the real world.

Do you think AR Filters in the fashion Industry will eliminate the need for in person shopping?

AR Filters can help brands tell their story, or incorporate their products into filters. I think people who can not afford or carry the products would love using them as AR 3D Filters. I think this is more environmentally friendly approach to change makeup, accessories, and clothes without harming the environment. I think many brands are realizing this so having filters to test the products or to use them would solidify their decision if they want to buy it forever or just to save it as filter.

Are you working on any filters now that we can be on the lookout for?

Right now I’m developing more color gradings that are beyond this world, but that’s not everything. I’m in the process of creating 3D fashion filters that no one has done before. I hope everyone can use them soon.

What’s next for Hari Tahov?

I’m a filmmaker and a creator so I want to bring out more filters that will allow people to create. There are so much wonderful brands, organizations, and individuals who need filters so I would love to collaborate and help everyone tell their story through AR Filters.

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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“Him” Teaser: Jordan Peele’s New Sports Horror Film Tackles Obsession and Sacrifice

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How far would you go for greatness?

The first chilling teaser for “Him”, a Jordan Peele-produced psychological sports horror film, has dropped—and it raises an unsettling question: What must athletes truly sacrifice to achieve superstardom? From blood and sweat to faith and identity, the film looks to unpack the cost of ambition in the most terrifying way possible.

A Dark Tale of Fame and Obsession

“Him” stars Tyriq Withers, a real-life former college wide receiver, as Cameron Cade, a fictional rising-star quarterback whose dreams are crushed after a brutal attack by an obsessed fan. Just when his future in football seems over, Cade is offered a lifeline from his idol: Isaiah White, an NFL legend played by Marlon Wayans.

Isaiah invites Cade to train at his secluded compound—an invitation that seems too good to be true. As their training intensifies, Cade discovers that his mentor’s charm masks a much darker force. What starts as a chance at redemption turns into a psychological descent that threatens Cade’s mind, body, and soul.

Official Synopsis

“Cameron Cade (Withers) is a rising-star quarterback who has devoted his life and identity to football. On the eve of professional football’s annual scouting Combine, Cam is attacked by an unhinged fan and suffers a potentially career-ending brain trauma. Just when all seems lost, Cam receives a lifeline when his hero, Isaiah White (Wayans), a legendary eight-time Championship quarterback and cultural megastar, offers to train Cam at Isaiah’s isolated compound that he shares with his celebrity influencer wife, Elsie White (Julia Fox). But as Cam’s training accelerates, Isaiah’s charisma begins to curdle into something darker, sending his protégé down a disorienting rabbit hole that may cost him more than he ever bargained for.”

A Star-Studded, Genre-Bending Cast

Joining Withers and Wayans are Julia Fox as Isaiah’s enigmatic wife, Tim Heidecker, Jim Jefferies, MMA star Maurice Greene, hip-hop artist Guapdad 4000, and Grammy-nominated musician Tierra Whack.

Directed by Justin Tipping, the film is based on a Black List screenplay by Zack Akers and Skip Bronkie, with Tipping contributing to the final script. The production is helmed by Monkeypaw Productions, the creative powerhouse behind Peele’s genre-defining hits like Get Out and Nope.

Monkeypaw’s Latest Mind-Bending Vision

“Him” is the latest project under Monkeypaw’s ongoing five-year deal with Universal Pictures, signed in 2019. Producers include Jordan Peele, Ian Cooper, Win Rosenfeld, and Jamal M. Watson, with David Kern and Kate Oh serving as executive producers.

Jordan Peele has teased his own fourth directorial project is in the works, calling it potentially his “favorite movie yet.” In a 2024 interview on Conan O’Brien Needs a Friend, Peele emphasized the importance of “grounding characters” in both horror and comedy, “The fantastical and the imagination… that becomes a certain type of project and exercise. But the exercise of grounding it is always what makes it work. That to me, in horror especially, is the hardest part.”

Conclusion: A New Era of Horror and Sports Collide

With a unique mix of psychological horror, sports drama, and social commentary, “Him” promises to be a genre-defying thriller that pushes the boundaries of what a sports movie can be. As the line between dedication and obsession blurs, audiences are left to ask: How much would you give to be the best?

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Danny Boyle Drops Second Trailer for ’28 Years Later

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Danny Boyle Drops Second Trailer for '28 Years Later

The undead are back, and they’re angrier than ever. Columbia Pictures has unveiled Official Trailer 2 for 28 Years Later, the long-awaited sequel to Danny Boyle’s iconic post-apocalyptic film 28 Days Later. This marks the first in a new trilogy from the original team—director Danny Boyle and writer Alex Garland—joined by a high-profile cast and a grittier vision of the infected-plagued UK.

A New Generation Faces the Rage Virus

Set nearly three decades after the original outbreak, the film follows a small band of survivors quarantined on an isolated island connected to the mainland by a single fortified causeway. When one member ventures into the devastated mainland, he unearths horrifying truths—not just about the infected, but about what humanity has become.

The trailer offers a grim and suspenseful look at a UK transformed by chaos, brutality, and survival instinct.

Star Power and New Horrors

The cast includes Jodie Comer, Aaron Taylor-Johnson, Jack O’Connell, Alfie Williams, and Ralph Fiennes. Original franchise lead Cillian Murphy, now an Oscar winner for Oppenheimer, is confirmed to executive produce—and hinted to appear later in the trilogy.

At CinemaCon, Boyle said, I still love an apocalypse, British-style. I still love the infected. And I still love blowing shit up.”

Meanwhile, director Nia DaCosta teased the second sequel, 28 Years Later: The Bone Temple, calling it “very different” and creatively liberating.

The Legacy Continues

From the gritty terror of 28 Days Later to the haunting vision of 28 Years Later, this new chapter expands the franchise while holding true to its roots. With advanced visuals, chilling plot twists, and deep social commentary, the rage virus saga evolves for a new generation of horror fans.

If Trailer 2 is any indication, 28 Years Later is set to reignite the apocalyptic horror genre. With the original creative duo at the helm and a powerhouse cast, this is one sequel fans won’t want to miss.

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HBO Confirms Hogwarts Staff Casting in Harry Potter TV Series

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HBO Confirms Hogwarts Staff Casting in Harry Potter TV Series

The magic is officially returning! HBO has confirmed the first wave of casting for its highly anticipated Harry Potter TV series, unveiling fresh faces who will take on the legendary roles of Hogwarts’ iconic staff.

New Cast Revealed for Hogwarts Roles

Here’s who has officially joined the cast:

  • John Lithgow (The Crown, Conclave) as Albus Dumbledore
  • Janet McTeer (The White Queen, Tumbleweeds) as Minerva McGonagall
  • Paapa Essiedu (I May Destroy You) as Severus Snape
  • Nick Frost (Shaun of the Dead, Hot Fuzz) as Rubeus Hagrid
  • Luke Thallon will play Quirinus Quirrell in a recurring role
  • Paul Whitehouse joins as Argus Filch, also in a recurring role

Showrunner Francesca Gardiner and director Mark Mylod praised the casting, stating, “We’re delighted to have such extraordinary talent onboard and can’t wait to see them bring these beloved characters to new life.”

HBO has promised a faithful adaptation of J.K. Rowling’s bestselling book series. Each season will explore one book in-depth, aiming to expand the magical universe while staying true to the original stories.

Filming is expected to begin this summer, and while the main trio—Harry, Ron, and Hermione—has yet to be cast, over 30,000 actors submitted auditions following HBO’s open casting call.

The series is being written and executive produced by Francesca Gardiner, with direction and executive production by Mark Mylod. The production is a collaboration between Brontë Film and TV, Warner Bros. Television, and Heyday Films.

Executive producers also include J.K. Rowling, Neil Blair, Ruth Kenley-Letts, and David Heyman, who produced all eight original Harry Potter films.

With such a powerhouse team and a carefully selected cast, HBO’s Harry Potter series is shaping up to be one of the most anticipated TV events in years. Stay tuned for more magical updates from the wizarding world!

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