How this entrepreneur harnesses social media to his benefit.
Born and raised in Bronx, New York, Joel Molina is a very well-known name in the entertainment and fashion industry. On top of this, he is also an entrepreneur who manages several brands and an R&B artist signed to a major label Roc Nation. Joel Molina is better known as NaeSketchie. His record label Sketchie Entertainment. Joel ‘NaeSketchie’ Molina is best known for his Popular Hip Hop Events Uptown.
He entered the game back in 2004 when things were quite different than they are today. One of the main differences is the widespread and use of social media. This is why he is going to share his thoughts on the changes in the nightlife due to social media.
“Spreading the word has never been as easy as it is today. Getting all the arrangements done is just a matter of minutes now. Once that is done, letting people know about the event can also be done by a single tap. When I started hosting parties, all this was done as a very stressful process because you just can’t risk skipping an invite”, shares NaeSketchie. The first party he hosted was way back in 2004. He did this at his sister’s apartment in the Bronx.
“One particular thing that I love about social media is that it quickly connects people. You don’t often have the ease and time to get the contacts of everyone you meet at a party. Earlier, it used to be difficult to stay in touch with the celebrities and their teams that you met at a party. Now you just follow each other on Instagram and it’s as good as anything else”, adds Joel Molina. The Uptown promoting group has hosted several events which have had A-lister guests. Just some of the names are Busta Rhymes, Post Malone, P Diddy, and Cardi B. Naesketchie gets to coordinate events with the teams of these celebrities very easily through social media.
“In the earlier times, parties used to be a little unsafe than how it is now. It was often hard to keep track of who attended an event. This later created a problem in case of some mishaps and even when we didn’t want someone to attend our events. Now it’s much safer as social media helps us keep track of who attended a party and who did not,” said Molina. The venues where NaeSketchie and his team host parties have been changing from houses to halls and then to nightclubs. The safety of the people attending the events is always a top priority for Joel Molina. He has hosted parties at extravagant venues such as La Marina, Cliff NYC, Space Ibiza, Stage 48, and many more.
Joel ‘NaeSketchie’ Molina believes that once things better and the nightclub scene is resumed, things will be done in many different ways and according to the new normal. Let us see what this multitalented promoter has in store for us in the future.