Laura Kornelija Inamedinova is an entrepreneur, Founder & CEO of LKI Consulting – a B2B tech and Blockchain-focused marketing agency, who started her business 7 years ago at the age of 20. An active social media influencer, Laura is sharing tips for career growth and insights for the founders of crypto/NFT projects, inspiring females to take charge, compete in the male-dominated industries, and find inspiration to be the main character of their lives.
Inamedinova hasn’t planned to become a marketing expert. During her school years, Laura has dreamt of a career in science and innovation. That’s why she entered Vilnius University, pursuing a Bachelor’s degree in Physics. But soon after graduation, Laura realized that working long hours on her own in the lab doesn’t match her personality. She carried on to explore many career fields – from cybersecurity to Customer Support to PR to Journalism, eventually discovering her true passion for the tech industry.
Managing a marketing agency
Like with any other job, running a Marketing agency is not easy. Laura shares that she has to take ownership of the quality of all marketing deliverables, the cashflow, the well-being of the employees, and, most importantly, the satisfaction of the Clients. To enable her team to perform at their best, Laura emphasizes the importance of a positive work environment where all the members feel understood, valued, and challenged.
Inamedinova’s schedule is packed each day, starting with the morning check-in calls with team members and followed with business development activities. Laura admits that she’s truly career-oriented. Though she frequently works until late hours, the CEO advocates for the importance of dedicating at least one day a week to rest. For her, it’s non-negotiable to completely separate from work and focus on relaxation to restore productivity.
Social networks – from hobby to career
Back in her university years, Inamedinova used her social media networks as a platform to inspire others, especially younger girls, to pursue their goals and conquer the business world. Her main goal is providing bite-sized digestible content for those who are just taking their first career steps. When starting her business, Inamedinova lacked a lot of information. Now, she is determined to be the source of knowledge and encouragement she’s always wanted to have.
What initially started as a hobby for Laura now helped her find new business opportunities, partners, and employees. Inamedinova highly recommends developing your personal brand and investing in self-development early on. Setting small attainable goals, disciplining yourself, practicing positive thinking, and making yourself a priority are just a few of the many tools in her toolkit.