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Leading Digital Marketing Company XO Promotions raising the bar for Social Media Marketing Industry

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Hollywood, Los Angeles a place where actors in movies blow up and made others wonder how they too some day could become a star. Today younger individuals are headed to L.A to become one of the next social media stars. In the early days of social media, influencers would either manage themselves or had somebody qualified to steer them in the right direction. Encountering an experienced high result organization was far from many. In this era, influencers are starting to become looked as a traditional star with the same representation by their team. A variety of other large talent agencies, like WME and ICM, use agents to only represent their influencers. Moreover, there are other companies providing magnificent results simply focused on completely backing their influencers and creators. XO Promotions is one of the largest in this space and they are on track to be doing so much more.

Officially launched in February 2020, XO Promotions already represents more than 80 top creators. Some of these examples are including: Savanna Rey, Alex and Kelz, Ana Nello, Kelly Kay, and Youtuber @Physics with 2 million subscribers. An agency ran by fellow creator, Leonardo McManus, who also shows a tremendous following on Youtube, Tiktok, Instagram, Twitter and other platforms. Leo McManus for short, is XO’s President who plays in the roll of content creation and widely took credit for producing a very successful Youtube channel for VitalyzdTV. The channel was driven to 10 million subscribers with a social media following of 15 million and more than 1 billion views using the same strategy incremented in XO.

At XO Promotions they have creators be a part of their management team, this main reason is why it separates them from many other agencies. Other important founders also include Lance Kachi, who is the co-founder of the whole business development side. Kachi has an extensive experience in business which makes him the perfect partner for the company. Their management team is rounded out with some of the talented executives in the social media game. The executive team of creators, combined with their industry executives, is the reason for XO Promotions grand success.

One of their first projects ever worked on, was putting together the XO LA House; a mansion located in Los Angeles. This Hollywood Hills home was used as the company’s content house for many of the largest social media creators shooting there. Examples of those being: Faze Clan, Faze Banks, Alissa Violet, Justin Bieber, French Montana and many more! Leo McManus said, “There are all these social media creators who have gained a lot of exposure in the last 12 months but they don’t have the direction when it comes to how to monetize, either merch or tours. Then there are music and TV opportunities as well.” XO Promotions launched their Instagram page @xo.promotions in January this year and has already gained over 1 million genuine followers, which is a big reason why advertisers are dying to work with them!

However it didn’t start out this way, only with dedication and persistence the dream came to life. Leo McManus had also stated, “It takes a long time with these big brands to go from CEO setting the budget, down to the person making the decisions accountable.” One reason a lot of brands stay hesitant to invest in social media marketing over traditional marketing like TV commercials, billboards, and celebrity endorsements is because companies are still catching up to the new movement with marketing and realizing the old fashioned way to put viral content isn’t the same as it was. Brand partnerships can always be lucrative for creators. Some of the most followed creators are earning $20,000 per post, but they don’t just take every deal that comes by. Lance Kachi says, “Social media influencers are extremely savvy. They know exactly what will resonate with the audience so they almost guarantee a certain level of engagement. They’ll process information so quickly, makes it insane. With volume and of course the right system, there is a way to make serious money on the Instagram platform. The goal is to take these large followings they already have on social media and spread it to other verticals. Currently, we have eight revenue streams that we are working on now, ad revenue, merch, tours, Only Fans and much more.” XO Promotions is constantly adapting to the ever-changing social media industry.

Mark David is a writer best known for his science fiction, but over the course of his life he published more than sixty books of fiction and non-fiction, including children's books, poetry, short stories, essays, and young-adult fiction. He publishes news on apstersmedia.com related to the science.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

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Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

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