It is essential to make a name for oneself in the world we live in today. Standing out in society is not easy, but sometimes, one is meant for it. Cody Cornwell is one such person. Cornwell started from the bottom, working for someone else before deciding to rein in his life in his own hands. Today, Cornwell, an award-winning branding expert and co-owner of Heavy Marketing, helps leading brands grow and stand out on their own.
Entrepreneurs always start with an idea on how to get to their goals. Each one will have a story of how the seed was planted that eventually manifested in the birth of their company. But with Cornwell, there was no idea, to begin with. What there was, was a drive to do something with his life; to do something worthwhile. He wanted to leave the blue-collar job he was stuck in, which he eventually did, and soon, he was able to start his own marketing company, Heavy Marketing.
Cornwell’s company is based out of Florida and works with various companies and helps them make it big. They have a sales closing team that deals with the marketing and sales of their client companies. The way Cornwell describes his team, it would seem like they were loaded on steroids and raring to go. They handle branding and consulting for brands and the creation and implementation of high-ticket sales calls.
Launched strictly as a marketing agency, their worth was proved as quickly as the first month of being operational, when they brought in over USD 450,000 for their clients’ personal brand. They went on to double that amount over the next month. Even December, which is a difficult month for clients, yielded USD 925,000 – the most profitable month to that point.
Driving traffic towards their clients made Cornwell and his company realize that most companies didn’t have a sales team. Even if they did, more often than not, their team didn’t seem to be efficient or effective in getting the job done and bringing a deal to a close. That is where Heavy Marketing stepped in to save the day.
Currently, Cornwell is trying to expand his company to new heights. The way that he and his company have been performing, it is only a matter of time before this achievement too, is unlocked.