Connect with us

Business

Meet Prashant Basista: One of the top Marketing Experts in the World

Published

on

Entrepreneurial passion is often viewed as both a strength and weakness and the decision to pursue entrepreneurship leaves many anxious at the crossroads. For Prashant Basista, it proved to be his strength. Having dropped out of school to chase his dreams, he was able to successfully surpass this dilemma. The 16-year-old digital entrepreneur is currently an internationally recognized marketing expert, a Motivational speaker, a contributing writer for over 10 world-renowned publications such as Thriveglobal, IMDb, Yahoo News, etc., and the founder and CEO of 3 successful companies. Recently, he was one of the youngest entrepreneurs to be featured in Google’s list of youngest digital entrepreneur.

Having acquired sufficient knowledge of marketing early on, Prashant began to offer digital marketing services to various businesses. Combining his knowledge with his business acumen, Prashant co-founded TheDigitalFame to cater to the increasing number of clients. It is a full-service digital agency that partners with clients to drive their business outcomes. He works closely with businesses to craft personalized solutions relating to website development, brand management, marketing, and more. Thedigitalfame has laid down its blueprint for success and global recognition.

TheDigitalFame partners with various businesses and works around their digital needs. It has a three-branched approach to offering its services: Development, design, and growth. This way, TheDigitalFame is able to classify its affairs while maintaining clear communication with each department. Prashant staunchly believes that the success of a business is dependent on its ability to stay organized and uphold effective communication.

The digital marketing specialist believes that a strong business needs more than just an idea; it needs a strong business model, effective viral marketing, and a resilient PR strategy. He trusts that all the effort that a company does boil down to the image it portrays to the rest of the world. To help businesses control the image they portray, Prashant is planning to start, a PR agency that specializes in strategic media placements. Through this agency, he helped startups, companies, and entrepreneurs grow their influence and improve their credibility by using the power of strategic media placements.

Having achieved multifold success, Prashant is on his way to the creation of an international business empire. He envisions to scale his businesses even further in the upcoming years and is expected to launch a social discovery network in some time as his next venture, something that he has been working on for the past 2 years. He said, “This social discovery network is going to be my main business and it will be a game-changer.”

He has truly taken the internet by storm. The success Prashant achieved at such a young age serves as an inspiration for many to think big and follow their dreams

Matthew Ronald grew up in Chicago. His mother is a preschool teacher, and his father is a cartoonist. After high school Matthew attended college where he majored in early-childhood education and child psychology. After college he worked with special needs children in schools. He then decided to go into publishing, before becoming a writer himself, something he always had an interest in. More than that, he published number of news articles as a freelance author on apstersmedia.com.

Business

Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

Published

on

Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

Continue Reading

Business

ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

Published

on

A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

Continue Reading

Business

Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

Published

on

Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

Continue Reading

Trending

error: Content is protected !!