iOS 18, an iPhone software upgrade that will be released at the WWDC 2024 event next month, appears to have finally been decided to use OpenAI’s technology to power AI features. Mark Gurnman of Bloomberg has corroborated the revelation in a recent report, stating that the OpenAI agreement may play a significant role in WWDC.
Additionally, according to the Bloomberg story, Apple is still attempting to reach an agreement with Google in order to provide Gemini as a substitute. When the new features are released with iOS 18, Apple will notably become one of the major participants in AI thanks to its enormous user base.
Moreover, the decision to continue working with OpenAI as a partner on iOS 18’s AI capabilities is probably going to provide the business an advantage over Samsung, which only uses Google’s Gemini AI to power a few of the series’ more sophisticated features.
Gurnman said the new features might initially be offered as a sneak peek in the iOS 18 developer beta, and the company might release a stable version of these features alongside the iPhone 16 in September.
What distinguishes Google and Samsung from Apple’s AI features?
A function for transcribing memos, editing photographs, speeding up searches, and improvements to Siri are among the AI features that Apple is expected to unveil at the WWDC event in June.
In addition to iOS 18, Gurnman noted that Apple is probably going to add AI capabilities to macOS and iPadOS. These operating systems will all contain software that can decide whether a given activity should be executed locally or remotely.
Some clear benefits of using “on-device” AI are enhanced privacy, reduced reaction times, and the ability to operate offline or in locations with inadequate internet connectivity. Nevertheless, on-device large language models (LLMs) are frequently less intelligent or potent since they are not supported by massive servers with billions of parameters, which are the brains behind the majority of commercial chatbots like ChatGPT or Gemini.
With Apple may also be using a Cloud-based LLM for its iOS 18 AI features, the company may have a hard time in maintaining its privacy focused image. Gurnman states that in order to mitigate this issue Apple will likely stress that it won’t be building profiles of users like Google or Meta.