Perplexity, an artificial intelligence search firm, opened a shopping hub on Monday to draw people to its platform in an effort to challenge Alphabet-owned Google’s hegemony in the search engine market.
Supported by Amazon (AMZN.O) founder Jeff Bezos and top AI chipmaker Nvidia (NVDA.O), the company launches a new tab and will provide users with product cards that display pertinent goods in answer to shopping-related queries.
According to the company, each card offers product facts in an eye-catching manner.
Shopify (SHOP.TO), one of the platform integrations that powers the new functionality, provides access to up-to-date and pertinent information on products from companies on the Canadian e-commerce platform worldwide that ship to the United States.
The goal of e-commerce platforms has been to attract more merchants by utilizing more AI-powered solutions.
‘Snap to Shop’ is a visual search engine featured in Perplexity’s online shopping rollout that displays products based on users’ pictures of an item.
The features will initially be introduced in the US before moving on to other regions; however, no timeframe has been given.
Additionally, Perplexity is launching a “Merchant Program” to enable shops to communicate with the company about its products.
Earlier in November, Reuters reported that the business was raising $3 billion in new funding.
Since the generative AI pioneer added a number of new search features to ChatGPT, OpenAI has become a direct rival of Perplexity, which has been seeking to broaden its product line.