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Profound Funds $3.5 Million to Assist Brands in Managing AI Search Visibility

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Today, the AI firm Profound announced the closing of a $3.5 million initial fundraising round. Profound’s technology assists brands in tracking and influencing their position in AI search engines such as SearchGPT and Perplexity.

Notable backers include businessman Scott Belsky, South Park Commons, Max Altman, Ben Braverman, and Thomson Nguyen of Saga, managing director Keith Rabois of Khosla Ventures, and angel investor and former Coinbase CTO Balaji Srinivasan.

Co-founder and CEO James Cadwallader stated, “How visible and favorable [brands] are in these AI systems is about to become every brand’s hair-on-fire problem.” “Our platform shows every company in the world how they show up in this new AI environment, which is where the next billion eyeballs are.”

Statista estimates that about 13 million consumers in the United States relied using AI-powered products as their main internet search engine last year. By 2027, this number should have increased to more than 90 million. Fast Company reports that Perplexity already answers one million queries each day. In the United States, Google, the industry leader in search, has even extensively launched AI Overview, its AI search engine.

Using AI, Profound examines hundreds, occasionally even millions, of searches made on various platforms for information about a business, including its features or services. The data is then combined by the company’s algorithm, which presents an overview of how AI systems represent the brand and its rivals while pinpointing the content providers that these platforms utilize.

For instance, Profound identified how the AI displays comparative data on features like torque and towing capacity after executing more than 100,000 queries on ChatGPT over the last 30 days regarding the competitive traits between the performance of two well-known pickup trucks. Profound assigns a very good to very awful score to each attribute.

Profound discovered that, in the aforementioned example, the blue pickup vehicle had a greater towing and payload capacity than the red competition, based on ChatGPT’s responses from resources like cars.com and wheelsjoint.com.

Brands may affect the AI-generated results that mold consumer views and impact purchase decisions by collaborating with important websites and producing content on their owned and managed channels, according to Cadwallader.

Nearly twenty Fortune 500 businesses and a sizable agency inside one of the holding companies are clients of Profound. To access analytics, brands must pay a monthly subscription fee, with price tiers determined by the number of queries they want to execute. Cadwallader declined to divulge specifics.

Brands might ask to have particular search terms watched. Moreover, Profound starts auto-tracking.

According to Dylan Babbs, co-founder and CTO of Profound, the AI does research on relevant subjects in a manner akin to SEO techniques, finding themes important to the company, including customer service.

The firm obtained funds through product demonstrations and personal relationships instead of depending on a pitch deck to raise the seed round.

“It’s quite abnormal to raise without a pitch deck,”  according to Cadwallader.

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Amazon Invests an additional $4 Billion in the AI Firm Anthropic

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As the e-commerce behemoth competes with Big Tech rivals to profit from generative artificial intelligence technology, Amazon.com (AMZN.O.) opened a new tab and invested an additional $4 billion in OpenAI opponent Anthropic.

Amazon’s stake in the company famed for its GenAI chatbot Claude has doubled, but it is still a minority investor, the business announced on Friday. Like Amazon’s prior $4 billion investment, it is made in installments, starting at $1.3 billion and taking the form of convertible notes.

According to sources who asked not to be named in order to discuss private topics, Anthropic is also in discussions with other investors in order to raise more money with Amazon’s support.

Amazon, which has steadily become Anthropic’s main cloud partner, is in intense competition with Alphabet’s Google (GOOGL.O) and Microsoft (MSFT.O) to provide AI-powered tools for its cloud clients. As a major distributor of its most recent models, AWS is generating a substantial amount of revenue for Anthropic.

“The investment in Anthropic is essential for Amazon to stay in a leadership position in AI,” Gil Luria, an analyst at D.A. Davidson, stated.

The increased investment by the e-commerce giant in Anthropic highlights the billions of dollars that have been invested in AI startups in the past year as investors seek to profit from the technology’s surge in popularity following the release of OpenAI’s ChatGPT in late 2022.

Last month, Microsoft-backed OpenAI collected $6.6 billion from investors, potentially valuing the company at $157 billion and solidifying its place among the world’s most valuable private enterprises.

Anthropic intends to use Amazon’s Trainium and Inferentia chips to train and implement its core models. Securing expensive AI chips is a big concern for startups since the rigorous process of training AI models demands powerful processors.

“It (partnership) also allows Amazon to promote its AI services such as leveraging its AI chips for training and inferencing, which Anthropic is using,” Luria stated.

Amazon is one of the many so-called hyperscaler clients of Nvidia (NVDA.O), which opens a new tab and presently controls the market for AI chips.

However, through its Annapurna Labs branch, which Anthropic stated it was “working closely with” to help create CPUs, Amazon has been striving to develop its own chips. Additionally, Amazon has been working on developing its own AI model, code-named “Olympus,” which it has not yet made public.

Anthropic, which was co-founded by brothers Dario and Daniela Amodei, former executives at OpenAI, said last year that it had obtained a $500 million investment from Alphabet, which pledged to contribute an additional $1.5 billion over time.

The startup’s operations also make advantage of Alphabet’s Google Cloud capabilities.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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