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Raring to reach the top as a digital entrepreneur with changing the face of businesses and brands is Srikar Karra

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The young social media marketer and branding expert is known for his creativity and innovativeness in the vast digital world.

Looking at how the world is moving at a faster pace, it is quite evident that many people, industries, businesses and countries as a whole are all driven by the multiple technological advances it has made till now. The change that we all are living today is a positive change that has become the need of the hour and something we only imagined a few years ago. However, the world of online mediums are what people are looking forward to and are getting more and more dependent on, which was not the case a few years ago. Today, entrepreneurs from diverse fields want to focus on social media platforms and put their energy in knowing more new things about the same to ultimately benefit from it. Making people realize the value of the same and helping brands and businesses to make their special place in their respective field through authentic and optimum use of social media marketing and branding is Srikar Karra.

About the rise of social media platforms, enough has been said about the growing online mediums; still some people are unaware of the various opportunities it can offer to them in terms of it being a marketing platform as well. Young business personalities like Karra have been plying on these mediums for the advantage of their clients and help them achieve all their business goals. 

Leveraging social media is also an art and Karra is one such artist of the digital world who has cleverly made use of these platforms to take the brands and businesses from the ground up to reach the skies in their own right. Social media platforms like Facebook, Instagram, Twitter, etc. already have increasing users and this number grows each passing day. Making use of these mediums with the most robust and competent digital marketing and branding strategies and techniques and increasing more engagement for all his clients is what Karra excels at with his self-owned media company called ‘Karra Media’. 

Karra Media is already a multiple figures holding company and gained great momentum in just a few years because of the backing of Karra’s consistency, hard work and innovations in social media management as a whole, which has also turned him into a young branding expert. Realizing the true potential of social media platforms, he ventured into the field at 19 years and grew his following across social media platforms. This increased followings on his account added to his confidence to scale the many small online businesses, which also gave him early success in his career. Today, Karra enjoys a combined following of more than a million in all his social media platforms.

This success he gained at such a young age, motivated Karra to work for his aim to scale many other small online businesses by not just multiplying their followers, but also importantly, connecting them more with their audiences and creating more buzz about them with his unique ideas and strategies. TikTok has been a significant platform in Karra’s career which added to his prominence and recognition in the industry as he kept uploading creative and entertaining content on the same.

Karra has proved his mettle as an author as well, writing his book named ‘Best of Life Hacks: Thirty Nerdy Life Hacks That You Never Knew’, an Amazon Bestseller. Many media platforms and readers loved the book, resulting in many copies getting sold. Karra has emerged as a young humanitarian as well since his high school days where he opened up his NGO called ‘Insight Chess Academy’, to guide and coach children in chess.

Srikar Karra proves the world that if opportunities are used at the right time and optimally, one can create the life of their dreams.

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

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Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

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