From humble beginnings to scaling his brokerage to a yearly seven figure business at 26, Mike Oddo’s feats were phenomenal. Most entrepreneurs know, the market is a constantly evolving creature. As fate would have it, real estate mogul Mike Oddo, discovered this first hand when to his dismay he realised his precious brokerage was losing market share to a competitor in the early 2010s.
The competitor had recently begun using a software allowing for an unusual advantage in the marketplace. Mike however, was not too worried as he’d anticipated a need for such a software and had begun his own development of one. This only confirmed his sususpion and pushed Mike to go pedal to the metal and make his platform usable for his brokerage. That he did and he would soon reclaim his position as the undisputed champion in the real estate space.
Spotting opportunities, Mike knew that the proprietary tech stack he and his team developed had some serious potential to catch the market by the storm. “As a seasoned real estate veteran, I knew one thing. Booking meetings with prospects was a real pain, and I had always hoped that there would be an easier way to go about conducting real estate sales.” – Mike Oddo.
A sequence of events led Mike to have a chance encounter with the brother of a former employee who was actively involved in selling Yellow Page subscriptions. He proposed to the experienced salesman a potential deal where the salesman would sell Mike’s software in return for a generous commission, a deal would be made and that month Mike Oddo would see $20,000 in subscription sales for his proprietary system.
Mike’s subscription service would go on to be named “Market Maker Leads” – a U.S based software platform for real estate agents that generates real estate leads, nurtures leads, builds your authority and status, delivers those leads as prepositioned appointments™ directly to your calendar. Everything is done for you for a set monthly cost.
Now with proof of concept that agents like and see returns with his platform, Mike made the decision to sell his brokerage for what we would imagine was a handsome amount and Found Market Maker. Since 2012 Market Maker has ushered a new era of convenience and innovation in the real estate market.
Naturally, with the next level convenience offered by Market Maker, Mike’s company has become one of the fastest growing privately held companies in America with a very positive trajectory that we look forward to seeing play out.