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Rohit Mehta’s Take on Digital marketing

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Many people lost their employment as a result of the pandemic. However, we cannot deny the fact that a few have also prospered. It shows that only some have the necessary skills to thrive in the digital world. These days, there are a lot of work opportunities available online. All you have to do now is learn a new skill, and you are ready to go. The popularity of Digital Marketing is gradually pushing Traditional Marketing to the sidelines. People will start actively looking for non-traditional jobs in the near future. One of the high-paying careers available today online is digital marketing. Both individuals and corporations very well understand the importance of Digital Marketing. More than half of the world’s population is present online, and because of this, influencing your target audience has never been easier. It also makes it easy to build rapport with your target customers and market yourself. Rohit Mehta is one of the few who values Digital Marketing as he knows this is one of the most valuable assets any individual could possess.

Rohit believes that Digital marketing is a once-in-a-lifetime opportunity. He argues that it would be a wastage to let go of this opportunity and not take leverage of the situation. It is justified to call Digital Marketing as the future of marketing. It will not, in any sense, replace the conventional marketing strategies but will bring convenience. Digital Marketing is less expensive, more accessible, and effective. It is easier to convey your thoughts and ideas using graphics and videos to an online audience than to explain to an offline audience because you have direct contact and influence. Both online and offline companies Businesses require Digital Marketing to upscale their business and are willing to invest in people or agencies who provide these services.

Rohit Mehta began his career as a blogger. In the beginning, he had no foreknowledge of blogging. He had no idea where to begin from or what he needed to do. He claims to have spent hours going searching through various online content. He learned about blogging via attending webinars, listening to podcasts, and enrolling in paid and unpaid courses. Rohit enjoys reading and learning new things, especially about technology. He was often curious about various things, and this curiosity piqued his interest in digital marketing. Soon he was on his way to becoming one of the country’s top digital marketing specialists.

He founded ‘Digital Gabbar’ to make it easier for individuals to access all of their stuff in one spot. He understands how tough it is to find relevant stuff online among the thousands of options. The company’s goal is to make it easier for others to get the information they need in one location for free. The team of professionals ensures that the data they supply has sustainable properties and remains relevant for a longer duration.

Rohit Mehta aims to help individuals achieve their goals. He states that this makes him feel accomplished and satisfied. He has aided numerous individuals and businesses in their growth till now and will continue to do so.

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Rony Abovitz launched SynthBee, an AI business that has secured $20 million in venture funding

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Today, SynthBee, Inc., Rony Abovitz’s new firm based in Ft. Lauderdale, announced the successful completion of a $20 million early fundraising round. The goal of the investment, spearheaded by Crosspoint Capital Partners, is to help the business expand and advance its in-house computer intelligence platform.

Abovitz, the founder, has a track record of success as a digital entrepreneur. While protecting intellectual property and expertise, SynthBee will prioritize enterprise productivity with a focus on security, transparency, and scalability. Most famously, Abovitz founded Magic Leap, a pioneer in spatial computing, and MAKO Surgical, which Stryker purchased for $1.65 billion. SynthBee’s platform uses computational intelligence to safely and effectively accelerate innovation while enhancing human creativity and problem-solving across sectors.

“SynthBee has the potential to completely transform how businesses innovate,” stated Andre Fuetsch, Managing Director at Crosspoint Capital. “Rony Abovitz’s vision for SynthBee will improve creative and problem-solving abilities, thereby elevating human potential and outcomes.”

In a market where there is concern about the moral use and management of massive artificial intelligence, SynthBee presents itself as a remedy. Abovitz underlined that the company’s goal is to provide a more democratic computational framework for the developer and enterprise communities by resolving the ethical and architectural problems that are common in existing AI systems.

SynthBee is growing its workforce and already has a number of Fortune 500 firms as clients thanks to this new round of funding. In order to fulfill its purpose, the organization is constantly seeking for top tech talent.

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Mastercard Wants to Acquire a Swedish Firm that Simplifies the Management and Cancellation of Subscription Agreements

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On Tuesday, Mastercard said that it had reached a deal to buy Minna Technologies, a software company that helps customers better manage their subscriptions.

The action was taken in response to Mastercard’s and Visa’s aggressive efforts to diversify their businesses beyond credit and debit cards and into technology services including pay-by-bank payments, cybersecurity, and fraud prevention.

Mastercard refuses to share the transaction’s financial information, which is presently being examined by regulators.

The payments giant claimed that the agreement will enable it to provide customers with a method to access all of their subscriptions in a single view, whether inside your banking app or a central “hub,” in conjunction with other projects it is committed to surrounding subscriptions.

Based in Gothenburg, Sweden, Minna Technologies creates technology that enables users to manage subscriptions within banking apps and websites, irrespective of the payment method they originally used.

According to the company, it collaborates with some of the biggest financial institutions in existence today. It already counts rival Visa and Mastercard as important partners.

In a blog post on Tuesday, Mastercard stated, “These teams and technologies will add to the broader set of tools that help manage the merchant-consumer relationship and minimize any disruption in their experience.”

Modern consumers frequently have a tonne of subscriptions from various providers, including Netflix, Amazon, and Disney Plus, to keep track of. Having numerous subscriptions can make it challenging to cancel them because users may forget which ones they have paid for when.

According to Mastercard, this may have a detrimental effect on retailers since customers who find it difficult to cancel their subscriptions often contact their banks to ask that payments be stopped.

Data from Juniper Research indicates that there are currently 6.8 billion subscriptions worldwide; by 2028, that figure is predicted to increase to 9.3 billion.

Establishment businesses in the financial services industry, like Mastercard, have been expanding their product line quickly to stay competitive with up-and-coming fintech companies that provide consumers with easier-to-use, digitally native methods of managing their money.

A U.S. fintech company called Finicity was purchased by Mastercard in 2020. It allows other banks or other third parties to access a customer’s banking data and process payments on their behalf.

In other words, as a customer, you would simply need to use your fingerprint to confirm your identity when you pay, instead of having to manually enter your card details as it was previously stated that the company would tokenize all cards issued on its network in Europe by 2030.

Meanwhile, Visa is making an effort to compete with fintech rivals. The business introduced Visa A2A, a new service that makes it simpler for customers to set up and manage direct debits—payments that are deducted from your bank account instead of using a credit or debit card—last month.On Tuesday, Mastercard said that it had reached a deal to buy Minna Technologies, a software company that helps customers better manage their subscriptions.

The action was taken in response to Mastercard’s and Visa’s aggressive efforts to diversify their businesses beyond credit and debit cards and into technology services including pay-by-bank payments, cybersecurity, and fraud prevention.

Mastercard refuses to share the transaction’s financial information, which is presently being examined by regulators.

The payments giant claimed that the agreement will enable it to provide customers with a method to access all of their subscriptions in a single view, whether inside your banking app or a central “hub,” in conjunction with other projects it is committed to surrounding subscriptions.

Based in Gothenburg, Sweden, Minna Technologies creates technology that enables users to manage subscriptions within banking apps and websites, irrespective of the payment method they originally used.

According to the company, it collaborates with some of the biggest financial institutions in existence today. It already counts rival Visa and Mastercard as important partners.

In a blog post on Tuesday, Mastercard stated, “These teams and technologies will add to the broader set of tools that help manage the merchant-consumer relationship and minimize any disruption in their experience.”

Modern consumers frequently have a tonne of subscriptions from various providers, including Netflix, Amazon, and Disney Plus, to keep track of. Having numerous subscriptions can make it challenging to cancel them because users may forget which ones they have paid for when.

Mastercard pointed out that this could be detrimental to retailers because customers who find it difficult to cancel their subscriptions wind up contacting their banks to ask that payments be stopped.

Data from Juniper Research indicates that there are currently 6.8 billion subscriptions worldwide; by 2028, that figure is predicted to increase to 9.3 billion.

Establishment businesses in the financial services industry, like Mastercard, have been expanding their product line quickly to stay competitive with up-and-coming fintech companies that provide consumers with easier-to-use, digitally native methods of managing their money.

A U.S. fintech company called Finicity was purchased by Mastercard in 2020. It allows other banks or other third parties to access a customer’s banking data and process payments on their behalf.

In other words, as a customer, you would simply need to use your fingerprint to confirm your identity when you pay, instead of having to manually enter your card details as it was previously stated that the company would tokenize all cards issued on its network in Europe by 2030.

Meanwhile, Visa is making an effort to compete with fintech rivals. The business introduced Visa A2A, a new service that makes it simpler for customers to set up and manage direct debits—payments that are deducted from your bank account instead of using a credit or debit card—last month.

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Nvidia Acquires Seattle AI Startup OctoAI to Enhance AI Model Efficiency

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Chip giant Nvidia has acquired Seattle-based startup OctoAI, which specializes in developing tools to optimize the building and deployment of generative AI models. This acquisition is the latest in a series of AI-related deals for Nvidia, a dominant player in the chip industry, benefiting from the surge in AI demand due to its widely used GPUs.

OctoAI, which recently updated its homepage with the message “OctoAI is now NVIDIA,” informed customers via email that it will cease commercial operations by October 31. According to reports, Nvidia was initially in talks to acquire OctoAI for around $165 million, but a source indicated that the deal could reach over $250 million, including incentives for retaining key personnel.

Founded in 2019 as a spinout from the University of Washington, OctoAI raised more than $132 million in funding and was valued at approximately $900 million in 2021. The company was previously known as OctoML but rebranded earlier this year to reflect its evolving product offerings. OctoAI’s platform, which includes the recently launched OctoStack, serves as a comprehensive tech stack for running generative AI models across different hardware configurations.

OctoAI’s co-founder and CEO Luis Ceze announced on LinkedIn that he will be joining Nvidia, expressing excitement about contributing to Nvidia’s efforts in machine learning compilers and AI cloud infrastructure. The future of OctoAI’s over 100 employees remains uncertain, with some team members already referring to themselves as “free agents” on LinkedIn.

Nvidia, which has made multiple AI-related acquisitions in 2023, structured this deal as a traditional M&A transaction. OctoAI had significant backing from investors including Tiger Global Management, Madrona Venture Group, and Amplify Partners. The startup’s customers and partners include major tech players like AWS, Google, and Nvidia itself, with which OctoAI had collaborated earlier this year.

Matt McIlwain, managing director at Madrona, praised the acquisition, calling Nvidia the “perfect partner for OctoAI” and highlighting the strategic alignment between the two companies. He noted that OctoAI had reached “significant single-digit millions” in annual revenue prior to the acquisition.

Luis Ceze, a well-known figure in the AI community and professor at the University of Washington, co-founded OctoAI with a team that included researchers behind the Apache TVM deep learning compiler stack, a notable project from the university’s computer science department.

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