Shopify, a platform for online commerce, is introducing new features for its Winter Edition rollout. These features include an AI-powered media editor to improve product photos, enhanced semantic search, and an easier way for retailers to display numerous product versions.
Since last year, a number of businesses, such as Meta, Google, and Amazon, have permitted advertisers to create backgrounds using generative AI. Likewise, Shopify hopes to use this technology to assist retailers in altering the backdrops and settings of their product photos. Merchants can choose from seven different styles in the Magic Media Editor: Minimal, Vibrant, Natural, Urban, Regged, Refined, and Surreal. Alternatively, they can input a prompt to create a new background.
In addition, retailers can preserve brand consistency by matching the background design of one image with an already-existing image. Unwanted backgrounds can also be eliminated from the photographs with this program.
Shopify has already experimented with providing merchants with tools based on generative AI. It introduced the Sidekick bot in June of last year to assist merchants in navigating various sections of the marketplace.
In addition, the business is introducing semantic search, which goes beyond simply matching search query keywords. Customers can inquire for “warm clothes for winter,” for instance, and receive a variety of thermal wear options.
Additionally, Shopify is releasing merchandising capabilities that enable retailers to display several product variations. According to the company, the tool for creating and classifying products allows 2,000 versions based on changes in factors.
To handle it, the business has also released a new app for consolidated listings. Customers of Shopify Plus can access the app, which enables sellers to manage distinct product URLs, galleries, and descriptions.
Additionally, Shopify is introducing headless storefronts for B2B retailers, which allow companies to employ various unique front-end solutions while accessing a back end through Shopify-specified APIs.
In Q3 2023, Shopify generated $1.7 billion in revenue, growing at a rate of 25% year over year.