Albert Sheeler is the CEO of SINSA Cosmetics

SAS, an upcoming skincare brand in the Latin

American market. Mr. Sheeler is also the Chairman of Strategic Equities, an investment fund focused on financing and advising small and Mid business companies.

So we asked Mr. Sheeler to tell us how to make the best online design for your Business.

When you’re faced with this decision, dozens of nudges and ideas come into play: the colors, the shapes, the carousels of images, and the lists of posts or pages that follow one another. But that’s not enough to figure out how to choose your website design. You have to evaluate aspects that involve technique and aesthetics.

Always aim for simplicity in design

This is the first rule to follow: how do you choose your website design? It must be a simple, usable, essential decision. Slideshows and animations are interesting, home pages full of links and references to content can give the impression of landing on an important website. But there are many risks.

For example? You can scatter users, lead them to useless resources, slow down navigation and bring attention to what you really don’t need. So this is the first rule: design must always be subordinate to functionality and usability. Two added values of any effective website to monetize.

Design colors are always important

In fact, they must respect the brand identity, meaning who you are and what you do with your company. Before publishing a website, you need to buy and optimize a theme in order to make life easier for the user and welcome the search engine spider with open arms. But never forget to communicate well with colors as well. For example, we know that in the psychology of various shades red is synonymous with prohibition.

Design should not hinder speed

Here’s one aspect of design that should not be ignored: there is always a need to address the issue of speed. Google has been considering the inclusion of loading time as a ranking factor for several years now.

This means that, in principle, a fast page can rank better than those that instead take longer to show content.

All of this has user satisfaction as its benchmark.

So how to choose the design of your website? Simple, you need to start from a good base. That is to say a simple template, lean, fast loading and stable in appearance.

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