Clever.AI, the AI engine of CleverTap, one of the top all-in-one platforms for customer engagement and retention, was launched today. Through Clever.AI, CleverTap aims to provide brands with the next generation of AI capabilities needed to develop a human-like understanding of their customers and effectively deliver personalized experiences that increase customer lifetime value.
Brilliant.Predictive, generative, and prescriptive AI are the three main pillars upon which AI is based. Brilliant.These three pillars work together to revolutionize consumer engagement strategies and create more intelligent and effective customer interactions thanks to artificial intelligence (AI).
Clever.AI Gives Brands the Ability to Become:
Perceptive: Equipped with Predictive AI powers, it predicts exact business results, assisting brands in anticipating consumer demands. Astute.The TesseractDBTM, a proprietary technology from CleverTap, powers AI insights by ensuring data granularity over an extended lookback period, improving prediction accuracy, and empowering brands to make well-informed decisions that boost marketing ROI.
Empathetic: Cleverly advancing GenAI.AI creates content that speaks to people on a human level by fusing creativity and emotional intelligence. By using empathy, brands can increase conversion rates and provide hyper-personalized experiences for customers.
Actionable: By utilizing Prescriptive AI capabilities, it helps brands instantly determine the best engagement strategies to maximize conversions throughout the customer journey.
Burger King’s Digital Product Manager, Peter Takacs, gave it a 10 for usability and a wide range of potential applications. “Our marketing campaigns were improved by our ability to quickly and easily experiment with different options before settling on the best one.” It ushers in a new age of ongoing experimentation.
Chief Product Officer and co-founder of CleverTap Anand Jain stated, “We’re excited to introduce Clever.AI is proof of our commitment over the past few years to setting the standard for early adoption of cutting-edge technology to revolutionize customer interaction. CleverTap’s All-in-One engagement platform will continue to be innovated by Clever.As a result of deeper persona profiling and advanced product analytics, AI is improving its predictive precision and strengthening its capacity to recommend intelligent customer experiences. This enables brands to create more successful campaigns that are outcome-driven and highly personalized for each and every customer interaction.
Brands have already seen an increase in conversion with noticeably greater operational efficiency thanks to Clever.AI. They saw a 3x improvement in click-through rates (CTRs), a 36% increase in conversion rates, and a 35% increase in operational efficiency. They also saw an increase in other metrics like purchases and average order values (AOVs). Additionally, by streamlining content creation, experimentation at scale, and campaign roll-outs, Clever.AI improved operational efficiency. Prominent companies like TouchnGo, Swiggy, and Burger King have benefited from the efficiency gains made by Clever.AI in their campaigns.
At its Spring Release ’24 event, which takes place from May 6–9, CleverTap will present its new AI capabilities through a series of stimulating sessions on how AI can improve the intelligence, effectiveness, and engagement of campaigns for brands.