Connect with us

Business

The Future of Powder Metallurgy Industry after COVID-19

Published

on

In this unique and first of its kind situation after the Spanish flu in 1918, it is a huge wakeup call of nature with around 2 Lakh factories in India being shutdown with at least 5 billion-man days lost until now.

As India along with the rest of the world looks to determine ways to tackle this pandemic some key elements that will determine the way forward will be people, market demand, supply, and cash (liquidity).

 As India moves toward the true essence of swadeshi, the shift & focus will be surely on “Make in India” which will see an influx of capital as companies shift base from China.

For Indian manufacturers who have so far been heavily dependent on China like the rest of world, self-reliance and localisation will be the new mantra for sustainability.

 With restricted movement of people, labour, goods, transport in India and across the world, technology too shall have its own limitations and any setup without an alternate supply will face a massive glitch due to hindrance in the supply chain, although government initiatives like the 20L crores package for revival of the economy will help drive localisation.

It would be pertinent to look at one of the lesser known but an extremely important and interesting technology driven sectors in our country, the P/M (Powder Metallurgy) sector. 

Powder Metallurgy ( in short P/M )is an art in the science of making metallic components from the corresponding constituent metal powders. These metal powders produced are   compacted and sintered (diffusion bonded) to make the required machine components called sintered parts.

 Powder Metallurgy is divided into two broad parts, one; manufacturing metal powders of ferrous and non-ferrous metals and their alloys and the other; using powders to make the parts.

80% of metal powders used in the P/M industry are Iron based Powders while 20 % are nonferrous.

Almost a million tons of iron powder is used worldwide each year. Around 90% of this quantity is used in the production of sintered components & 75% – 80% of sintered components are used in the automotive industry. The rest can be found in appliances, business machines, bicycles, hand tools and other implements made in large numbers.

The history of sponge iron powders in INDIA goes to back to 350 A.D evidence of which can be seen in IRON PILLAR at Delhi.

However, it was in 1911, that Hoganas A.B. of Sweden, re-invented the process of making sponge iron by a chemical reduction process, using Magnetite Iron Ore as a melting feed stock. In 1931, the process evolved towards the manufacture of sponge iron powder by employing double stage reduction.

While HOGANAS SWEDEN holds the world’s largest market share of sponge iron powder, the rest of the global players as QUEBEC & KOBE make ATOMISED & REDUCED grades, Chinese companies sell a mix of these in India, but their quality remains inconsistent.

India solely depends on imports of Iron Powders that are used extensively for components required for the automotive sector, along with welding, cutting and structural parts. Due to this unprecedented situation, it has become extremely necessary to be independent and start the manufacturing in India.

Here we would like to reinstate that these Iron Powders or any other non-ferrous can be produced in India without any technological import or assistance.

One day in the year 1982, the legendary late Dr. Henry H.Hausner, the International Authority and Father of  Powder Metallurgy ,told our mentor Mr. S. Mohanty, “The basics of Powder Metallurgy, is a game of sizes and shapes of powder particles and is an ART of its class”.

For Mr.S. Mohanty the researcher and inventor in this technology ,it  has been a long journey of more than four decades of persistent efforts of pioneering applied research that led to the development of this technology . It continues even to this day with many proprietary works some of which that are patented vide Indian Patents nos. 154181, 168601, 171892 & 18635.

Our company Involute Metal Powders (IMPT) formerly S Mohanty & Co. been instrumental in setting up many metal powder industries in India for the manufacture of Copper, Bronze, Tin , Diluted Bronze and other alloy powders.

‘Ironically though, even after being the only technology provider in the world for the manufacture of  sponge iron powder by the reduction process other than Hoganas, India  still lags behind significantly in setting up a manufacturing facility which can stand at par with world standards and break the monopoly of the Iron Powder giant of the world.’

An indigenous process for manufacture of Sponge Iron powder has been developed by the erstwhile S.Mohanty & Co registered under patent no. 154181. The process involves two stage reduction of Iron Mill Scales, instead of Magnetite. This process remains unique as no other REDUCTION process has been developed so far nor could a prototype of the Hoeganaes process be implemented anywhere in the world. In yet another first, Involute Metal Powders has developed a high compressibility Iron Powder by the same two stage reduction of Mill Scales (vide Patent no.171292) .

Some APPLICATIONS OF IRON POWDER

  • Self-lubricating bearings
  • Parts with complicated geometry where high green strength is essential.
  • Shock absorber parts
  • High density P/M structural parts
  • Clutches and pulleys
  • Brake pads and brake shoes
  • Soft magnet applications
  • Welding electrodes
  • Metal Cutting & Scarfing

The Indian Automotive industry is the world’s fourth largest and expected to reach around 18 trillion rupees (US$ 251.4-282.8 billion) by 2026.

While the Two-wheeler industry consumes approx. 90,000 tons of metal powder per year, the

Four-wheeler industry consumes around 75,000 tons per annum.

Thus even though the total consumption of sponge iron powder in INDIA is approx 132000 tonnes/year, we are yet to meet the demand of the market.

The drawback of not having indigenous factories to produce metal powders and the resultant dependence on imports makes for an expensive proposition and depletes market competitiveness.

Foreseeing a future where World economic and technological situations will alter post COVID, setting up captive plants for in -house consumption and huge standalone manufacturing facilities would help cater to the demands of Indian and Asian Markets that are growing rapidly.

With emphasis on MAKE IN INDIA initiative & ATMANIRBHAR BHARAT by our honourable Prime Minister, the Indian government will incentivise the industry and its end users to go for indigenous products, processes, and innovative projects.

An initiative by a local giant or a start-up to go for an indigenous process to manufacture Iron Powder would go a long way in taking India towards being a game changer for the Powder Metallurgy industry and a market leader in the field.

Soumya Vilekar, entrepreneur,  a joint patent holder in metal powders,

CEO, INVOLUTE METAL POWDER TECHNOLOGIES LLP

www.powdertechnologies.com

Hannah Barwell is the most renowned for his short stories. She writes stories as well as news related to the technology. She wrote number of books in her five years career. And out of those books she sold around 25 books. She has more experience in online marketing and news writing. Recently she is onboard with Apsters Media as a freelance writer.

Continue Reading
Advertisement

Business

AI Startup Anthropic Nears $3.5 Billion Funding Round

Published

on

AI Startup Anthropic Nears $3.5 Billion Funding Round

Anthropic, a leading AI startup, is on the verge of securing $3.5 billion in a fresh funding round that could push its valuation to $61.5 billion, according to sources familiar with the matter.

The company, known for developing the Claude chatbot, is reportedly attracting investments from major venture capital firms, including Lightspeed Venture Partners, General Catalyst, and Bessemer Venture Partners.

This funding round surpasses the $2 billion target Anthropic was previously reported to be seeking last month. The surge in investor interest highlights the growing appeal of AI-driven enterprises, with nearly half of all U.S. venture funding in 2023 flowing into artificial intelligence startups.

The strong financial backing also emphasizes the dominance of U.S. AI firms, even as Chinese alternatives like DeepSeek emerge with cost-efficient models that have caught the attention of some investors.

Meanwhile, OpenAI—the company behind ChatGPT—is also in discussions for a substantial funding round that could elevate its valuation to as much as $300 billion, as reported by Reuters.

Anthropic, co-founded by former OpenAI executives Dario and Daniela Amodei, had previously achieved a valuation of around $18 billion following a funding round led by Menlo Ventures last year.

In addition to its fundraising efforts, the company recently introduced Claude 3.7 Sonnet, an advanced AI model designed to enhance response speed and improve step-by-step reasoning. This move aims to strengthen Anthropic’s position in the competitive generative AI landscape.

The funding round was first reported by the Wall Street Journal, while Anthropic has yet to comment on the ongoing investment discussions.

Continue Reading

Business

Level Up Your Digital Game with DigiRoads – Training, Strategy, and Success

Published

on

Jaipur, India – February 24, 2025 – In the ever-evolving digital world, staying ahead requires more than just theoretical knowledge—it demands hands-on expertise, strategic execution, and real-world application. Recognizing this need, DigiRoads has emerged as a leading force in digital marketing education, offering cutting-edge training programs designed to equip learners with industry-driven skills. Whether you are an aspiring marketer, a business professional, or an entrepreneur, DigiRoads empowers individuals to master digital marketing strategies that drive tangible success.

DigiRoads: Where Learning Meets Real-World Implementation

With the rapid expansion of the digital economy, the demand for skilled digital marketers has skyrocketed. Companies are constantly looking for professionals who can optimize campaigns, analyze data, and execute marketing strategies effectively. DigiRoads was founded with a mission to bridge the gap between conventional education and real-world application, ensuring students not only understand marketing concepts but also implement them through practical training and live projects.

From Humble Beginnings to a Digital Powerhouse

Laying the Foundation: Building Expertise & Delivering Results

DigiRoads was founded in 2015 by two visionary BITS Pilani alumni, who sought to revolutionize digital marketing education. The early years were focused on helping businesses enhance their digital presence through SEO, PPC, and social media marketing.

During this period, DigiRoads achieved:

  • SEO Excellence: Ranked over 200+ websites on the first page of Google, boosting organic traffic for businesses across industries.
  • PPC Mastery: Created high-performing ad campaigns that tripled ROI for startups and established enterprises.
  • Social Media Growth: Launched viral marketing campaigns that increased audience engagement by 150%.

These achievements positioned DigiRoads as a trusted digital marketing partner for businesses seeking data-driven strategies and measurable growth.

The Rise of DigiRoads Classes

As the demand for skilled digital marketers surged, DigiRoads took a significant step in 2023 by launching DigiRoads Classes, a career-focused training institute designed to provide hands-on learning experiences. Unlike traditional training programs that focus only on theory, DigiRoads Classes ensures students actively implement strategies on live projects, preparing them for real-world marketing challenges. The institute offers specialized courses, including SEO Course, PPC Course, Social Media Marketing Course, Performance Marketing, Content Marketing, and Web Analytics. Each program is tailored to industry standards, equipping students with the most in-demand skills.

Since its inception, DigiRoads Classes has successfully trained over 500+ students, many of whom have secured high-paying jobs, internships, or started their own digital marketing agencies. The impact of the courses extends beyond professional growth—students experience enhanced critical thinking, analytical skills, and creative problem-solving abilities. The positive side effects include improved confidence, strategic mindset development, and the ability to adapt to fast-changing digital trends. With expert mentorship, industry-recognized certifications, and job placement assistance, DigiRoads Classes continues to be the top choice for digital marketing aspirants looking to excel in this competitive field.

Shaping Careers with Industry-Driven Projects

DigiRoads has transformed businesses while providing students with the best digital marketing course in Jaipur for real-world marketing exposure. Some of its most impactful projects include:

1. E-Commerce Brand Success

  • Boosted website traffic by 400% within six months using SEO and targeted PPC campaigns.
  • Increased online sales fivefold through performance-driven marketing strategies.

2. Real Estate Digital Expansion

  • Designed a lead-generation strategy for a real estate firm, resulting in a 200% increase in customer inquiries.
  • Leveraged Facebook & Google Ads to drive high-intent leads and improve retention rates.

3. Healthcare Digital Growth

  • Developed an SEO-driven content strategy that ranked a healthcare startup in the top three search results for competitive keywords.
  • Achieved a 60% increase in patient bookings through advanced digital advertising.

Key Achievements

✔ 80%+ job placement rate for DigiRoads Classes students.
✔ Trained 500+ professionals, equipping them with real-world marketing expertise.
✔ Helped businesses generate 2+ million organic visitors through advanced SEO.
✔ Executed social media ad campaigns that reached millions of users, significantly boosting brand engagement.

Why Choose DigiRoads?

Unlike traditional training programs, DigiRoads focuses on real-world execution. Students don’t just study digital marketing—they apply it through live projects, hands-on mentorship, and performance-driven learning.

What Sets Us Apart?

✅ Live Digital Marketing Projects – Gain direct experience running SEO, PPC, and social media campaigns.
✅ Industry-Curated Curriculum – Learn from seasoned marketing experts who bring the latest industry insights.
✅ Expert Mentorship & Personalized Training – One-on-one guidance from professionals with years of practical experience.
✅ Internship & Placement Support – Strong industry connections that help students secure internships and job placements.
✅ Industry-Recognized Certifications – Boost career credibility with certifications that employers value.

DigiRoads is committed to producing skilled digital marketers who can excel in the competitive job market. Our structured digital marketing course in Jaipur ensures learners develop a strong foundation in SEO, PPC, content marketing, web analytics, and more.

Start Your Digital Marketing Journey Today!

Whether you are looking to start a career in digital marketing, upgrade your skills, or enhance your business’s online presence, DigiRoads offers the best digital marketing course in Jaipur tailored to industry demands.

At DigiRoads, we don’t just teach marketing—we help you implement strategies that drive real results. Join us and take the next step towards becoming a digital marketing expert.

Visit www.digiroadsclasses.in or email us at info@digiroadsclasses.in for inquiries. Call us at +91-8971129995.

Continue Reading

Business

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Published

on

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Tech enthusiasts looking for a high-end smartphone upgrade can now grab the Google Pixel 9 at an unbelievable discount on Flipkart. The e-commerce giant is offering a massive price cut on the flagship Pixel 9, making it a great opportunity for buyers to own this premium device at a much lower price.

Google Pixel 9 Discount Details on Flipkart

The Google Pixel 9 was originally priced at ₹79,999, but Flipkart is now offering the device for ₹74,999, giving an instant discount of ₹5,000. However, additional offers can further lower the price by a significant margin.

Additional Bank Offers

Flipkart is providing additional discounts through select bank offers:

  • HDFC Bank Credit Card EMI Transactions: Customers using HDFC Bank credit cards for EMI purchases can avail an extra ₹4,000 discount, bringing the effective price down to ₹70,999.

Exchange Offers: Get Up to ₹38,150 Off

One of the biggest attractions of this deal is Flipkart’s exchange offer, allowing users to trade in their old smartphones for an additional discount. Depending on the model and condition of the exchanged device, buyers can get a discount of up to ₹38,150. If the maximum exchange value is applied, the effective price of the Google Pixel 9 can drop to as low as ₹32,849.

Google Pixel 9 Specifications

For those considering the Pixel 9, here’s a quick look at its top features:

  • Display: 6.3-inch OLED with high refresh rate
  • Processor: Google Tensor G4 for enhanced performance
  • RAM & Storage: 12GB RAM, 256GB internal storage
  • Rear Camera: 50MP (main) + 48MP (ultrawide) dual-camera setup
  • Front Camera: 10.5MP for high-quality selfies
  • Battery: 4700mAh with fast charging support
  • Software: Runs on the latest Android 15 with guaranteed updates for 7 years

The Pixel 9 is available in multiple color variants, including porcelain, obsidian, Peony, and wintergreen, giving users stylish options to choose from.

How to Avail This Offer on Flipkart?

To grab this deal, follow these steps:

  1. Visit Flipkart: Go to Flipkart’s official website or app.
  2. Select the Google Pixel 9—choose your preferred color and variant.
  3. Check for Bank Offers: Ensure you apply the HDFC Bank discount if eligible.
  4. Opt for Exchange (if applicable): If you have an old smartphone, select the exchange option and check the discount available for your device.
  5. Proceed to Payment: Complete the transaction and enjoy your new Google Pixel 9 at a heavily discounted price.

Is This the Right Time to Buy?

With a massive discount of up to ₹26,000, this Flipkart deal makes the Google Pixel 9 an irresistible buy for those wanting a premium smartphone with flagship-level performance, AI-powered cameras, and Google’s software experience. If you have been considering an upgrade, now is the perfect time to grab the Pixel 9 at its lowest price yet.

Continue Reading

Trending

error: Content is protected !!