Avi Hiaeve announces record revenue growth amidst COVID-19
The Covid-19 pandemic has wreaked havoc on countless industries. Many successful businesses have had to shut their doors forever. And yet, some companies haven’t missed a beat. What is their secret? Avi Hiaeve, founder and owner of Avi & Co. gives us the inside scoop on their pandemic strategy.
Avi & Co. is a leading watch retailer in Manhattan’s Diamond District. They carry top brands like Patek Philippe and Richard Mille. “I want to provide my clients with more than just a way to tell the time,” said Hiaeve. “I want to give them a luxury experience. And while a lot of things have had to change during the pandemic, I don’t think that sense of luxury has to go away at all.”
Avi & Co.’s private showroom books by appointment, allowing guests to maintain their distance while shopping. “We still offer coffee and champagne to our in-house visitors,” said Hiaeve. “But in other ways, we’ve had to pivot our operations to accommodate the pandemic.”
Hiaeve attributes Ari & Co.’s success during the pandemic to this quick pivot. “Most of the time, our customers are travelers and others who love adventure,” said Hiaeve. “But because of the pandemic, everyone has been stuck at home.” According to Hiaeve, their showroom has seen less traffic in recent months. But their robust website has helped cultivate a rich experience for online guests. “Additionally, we offer free shipping,” said Hiaeve. “We have found ways to completely replicate our in-person experience online, and I think this is crucial for any business hoping to succeed during the pandemic.” According to Hiaeve, Avi & Co. has focused on maintaining a consistent luxury experience for its customers. “No matter what obstacles your business is facing, the consistency and quality of your customer service should never falter,” Hiaeve said.
Hiaveve says that running a business amidst the pandemic has required the Avi & Co. team to revisit their goals. According to Hiaeve, entrepreneurs have to constantly re-evaluate their situation in order to stay relevant. And for Hiaeve, this hard work often leads to positive results.
All in all, Hiaeve retains an optimistic outlook on 2021. “Being resilient enough to pivot and thrive amidst the pandemic has shown me that we can overcome any hurdle that comes our way,” said Hiaeve.