Business

Top 5 Marketing Strategies Which You Need to Follow in 2022

Published

3 years ago

April 8, 2022

Marketing strategies constantly evolve. This year is no different, and the marketing strategies reflect our world today. A good marketing strategy anticipates user behavior and turns it into sales. If you don’t have a robust marketing strategy in place, you are like a ship without a rudder.

Marketing plans for 2022 must focus on what is trending today and how to share the marketing message. Strong marketing strategies easily convert marketing content into sales. Marketing teams are responsible for identifying prospective customers and convincing them to become loyal customers. An integral part of this is to know where the prospective customers are and what kind of content they are consuming. A marketing strategy uses this information in designing its advertising plans.

The Changing Marketing Landscape

The pandemic wiped away the institutional knowledge that marketers had about their markets. Everything changed in a couple of years, and our world continues to evolve. Marketers used to base their strategies around people meeting each other in person and influencing each other. All that changed due to lockdowns and severely reduced human interactions.

This change made users turn to increased online shopping and more hours dedicated to social media browsing. Brands that succeeded in these times adapted quickly and learned to market in new ways.

Though a lot has changed, customers still buy based on emotions. Marketers continue to focus on generating the right emotion to sell their products.

Top 5 Marketing Strategies

As a preparation to build the yearly marketing strategy, we have to first scan the world around us. What are some practical ways today’s marketers can prepare for 2022? How will this year’s marketing strategies be different? What should marketers expect to change in 2022? These are the questions on every marketer’s mind as they build their yearly marketing plans.

Answering these questions is critical to building an effective marketing strategy for 2022. It can be overwhelming to wade through hundreds of marketing strategies tips on the Internet. We have distilled everything into five tips that matter the most and hope to make your life easier.

#1 Put Video on High Priority

Videos are the most represented format on social media sites. You need to put videos on high priority. With the ready availability of online video editor tools, making impactful videos has never been easier than ever.

With the advent of TikTok and Instagram Reels, short-form videos have become tremendously popular. Marketing strategies for 2022 must include these formats in their organic and paid content plans.

#2 Focus on User-generated Content

User-generated content (UGC) is content that users create on a platform, usually social media. Social media users prefer UGC over brand-created content as it feels more authentic and original. According to a recent survey, 86% of marketing organizations rely on UGC in their marketing campaigns.

You don’t need to have any special training or equipment to make great videos using the free video maker software available online. Such tools are helping users create UGC with spectacular results.

Marketing strategies for 2022 must reflect the importance of using UGC creatively to market products. UGC makes products relatable to the target audience. With social media being the new marketplace, UGC will play an even more critical role in marketing in the coming years.

#3 Tap into Influencer Marketing

Influencer marketing is the current trend. In 2021 the total value of influencer marketing registered about $13.8 billion. Influencers command the attention of millions of followers who spend hours consuming their content.

For many marketing agencies, influencers are replacing celebrity endorsements. During the last five years, the total number of agencies and platforms entering the market focused on influencer marketing amounted to 1,360.

The low cost and effectiveness of sharing marketing content through influencers make it hard to leave this out of your 2022 marketing strategy. Setting influencer marketing budgets in the yearly marketing plans is a new phenomenon.

We expect this to continue as a popular trend in 2022. You need to allocate funds to tap into this unique channel and experiment with creative marketing methods through influencers.

#4 Personalize your Marketing Messages

Show the right marketing message of the right product to the right person at the right time. All marketing strategies chase this holy grail. Generic marketing messages will not achieve this objective.

You need to use heavy personalization through popular media platforms. All of this needs to be a part of the 2022 marketing strategy. A leading consulting organization in the United States, the Boston Consulting Group, says that 15% of companies will allocate $800 billion in revenue for personalization in 2022.

Here are a few tips for personalizing your marketing messages:

Use First Names

There’s nothing like receiving messages addressed to the recipient’s first name. It increases the chances of a person opening the message and reduces the chances of unsubscribing.

Reply to Your Messages

Whether through email, SMS, or other messaging platforms, if you receive a message, reply to it – even comments posted by users. It makes them feel special. Using a two-way messaging platform with an automated reply feature is a good idea.

Tailor Your Messages in Line the User’s Journey

Send a congratulatory message when your customers cross a particular milestone (like buying their 100th unit). It motivates them to increase engagement with your brand.

Gamify Your Messages

Another great way of increasing engagement with your customers on a one-to-one basis is by offering rewards and discounts for purchases or referrals. It helps your customers bond with you and your brand better.

#5 Adapt Quickly

The preferences of people on what data they want to consume are rapidly changing. The tech industry is building products to catch up with these changing preferences. Marketers cannot be left behind through all this. The 2022 marketing strategies must involve enough room to experiment with new technologies, platforms, and emerging trends.

Not just experimenting, you should have the capability to quickly scale your strategy based on the results of the experiments. Being flexible and agile is the way to go with so much change. Due to the pandemic, marketing strategies have adapted swiftly to increased online activity, especially the changing online buying patterns.

Conclusion

Marketing teams have been busy adapting to changing online habits in the last two years. We expect these changes to continue at the same pace for the next few years. The 2022 marketing strategies must continue to be swift in meeting the potential customer at the moment.

We hope that these marketing strategies to keep in mind for 2022 were helpful and give you a direction on what to be prepared for.

Related Topics:Marketing plans Marketing Strategies

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AI Startup Anthropic Nears $3.5 Billion Funding Round

Published

2 months ago

February 25, 2025

Archana Suryawanshi

AI Startup Anthropic Nears $3.5 Billion Funding Round

Anthropic, a leading AI startup, is on the verge of securing $3.5 billion in a fresh funding round that could push its valuation to $61.5 billion, according to sources familiar with the matter.

The company, known for developing the Claude chatbot, is reportedly attracting investments from major venture capital firms, including Lightspeed Venture Partners, General Catalyst, and Bessemer Venture Partners.

This funding round surpasses the $2 billion target Anthropic was previously reported to be seeking last month. The surge in investor interest highlights the growing appeal of AI-driven enterprises, with nearly half of all U.S. venture funding in 2023 flowing into artificial intelligence startups.

The strong financial backing also emphasizes the dominance of U.S. AI firms, even as Chinese alternatives like DeepSeek emerge with cost-efficient models that have caught the attention of some investors.

Meanwhile, OpenAI—the company behind ChatGPT—is also in discussions for a substantial funding round that could elevate its valuation to as much as $300 billion, as reported by Reuters.

Anthropic, co-founded by former OpenAI executives Dario and Daniela Amodei, had previously achieved a valuation of around $18 billion following a funding round led by Menlo Ventures last year.

In addition to its fundraising efforts, the company recently introduced Claude 3.7 Sonnet, an advanced AI model designed to enhance response speed and improve step-by-step reasoning. This move aims to strengthen Anthropic’s position in the competitive generative AI landscape.

The funding round was first reported by the Wall Street Journal, while Anthropic has yet to comment on the ongoing investment discussions.

Business

Level Up Your Digital Game with DigiRoads – Training, Strategy, and Success

Published

2 months ago

February 24, 2025

Brand Buzz

Jaipur, India – February 24, 2025 – In the ever-evolving digital world, staying ahead requires more than just theoretical knowledge—it demands hands-on expertise, strategic execution, and real-world application. Recognizing this need, DigiRoads has emerged as a leading force in digital marketing education, offering cutting-edge training programs designed to equip learners with industry-driven skills. Whether you are an aspiring marketer, a business professional, or an entrepreneur, DigiRoads empowers individuals to master digital marketing strategies that drive tangible success.

DigiRoads: Where Learning Meets Real-World Implementation

With the rapid expansion of the digital economy, the demand for skilled digital marketers has skyrocketed. Companies are constantly looking for professionals who can optimize campaigns, analyze data, and execute marketing strategies effectively. DigiRoads was founded with a mission to bridge the gap between conventional education and real-world application, ensuring students not only understand marketing concepts but also implement them through practical training and live projects.

From Humble Beginnings to a Digital Powerhouse

Laying the Foundation: Building Expertise & Delivering Results

DigiRoads was founded in 2015 by two visionary BITS Pilani alumni, who sought to revolutionize digital marketing education. The early years were focused on helping businesses enhance their digital presence through SEO, PPC, and social media marketing.

During this period, DigiRoads achieved:

SEO Excellence: Ranked over 200+ websites on the first page of Google, boosting organic traffic for businesses across industries.
PPC Mastery: Created high-performing ad campaigns that tripled ROI for startups and established enterprises.
Social Media Growth: Launched viral marketing campaigns that increased audience engagement by 150%.

These achievements positioned DigiRoads as a trusted digital marketing partner for businesses seeking data-driven strategies and measurable growth.

The Rise of DigiRoads Classes

As the demand for skilled digital marketers surged, DigiRoads took a significant step in 2023 by launching DigiRoads Classes, a career-focused training institute designed to provide hands-on learning experiences. Unlike traditional training programs that focus only on theory, DigiRoads Classes ensures students actively implement strategies on live projects, preparing them for real-world marketing challenges. The institute offers specialized courses, including SEO Course, PPC Course, Social Media Marketing Course, Performance Marketing, Content Marketing, and Web Analytics. Each program is tailored to industry standards, equipping students with the most in-demand skills.

Since its inception, DigiRoads Classes has successfully trained over 500+ students, many of whom have secured high-paying jobs, internships, or started their own digital marketing agencies. The impact of the courses extends beyond professional growth—students experience enhanced critical thinking, analytical skills, and creative problem-solving abilities. The positive side effects include improved confidence, strategic mindset development, and the ability to adapt to fast-changing digital trends. With expert mentorship, industry-recognized certifications, and job placement assistance, DigiRoads Classes continues to be the top choice for digital marketing aspirants looking to excel in this competitive field.

Shaping Careers with Industry-Driven Projects

DigiRoads has transformed businesses while providing students with the best digital marketing course in Jaipur for real-world marketing exposure. Some of its most impactful projects include:

1. E-Commerce Brand Success

Boosted website traffic by 400% within six months using SEO and targeted PPC campaigns.
Increased online sales fivefold through performance-driven marketing strategies.

2. Real Estate Digital Expansion

Designed a lead-generation strategy for a real estate firm, resulting in a 200% increase in customer inquiries.
Leveraged Facebook & Google Ads to drive high-intent leads and improve retention rates.

3. Healthcare Digital Growth

Developed an SEO-driven content strategy that ranked a healthcare startup in the top three search results for competitive keywords.
Achieved a 60% increase in patient bookings through advanced digital advertising.

Key Achievements

80%+ job placement rate for DigiRoads Classes students.
Trained 500+ professionals, equipping them with real-world marketing expertise.
Helped businesses generate 2+ million organic visitors through advanced SEO.
Executed social media ad campaigns that reached millions of users, significantly boosting brand engagement.

Why Choose DigiRoads?

Unlike traditional training programs, DigiRoads focuses on real-world execution. Students don’t just study digital marketing—they apply it through live projects, hands-on mentorship, and performance-driven learning.

What Sets Us Apart?

Live Digital Marketing Projects – Gain direct experience running SEO, PPC, and social media campaigns.
Industry-Curated Curriculum – Learn from seasoned marketing experts who bring the latest industry insights.
Expert Mentorship & Personalized Training – One-on-one guidance from professionals with years of practical experience.
Internship & Placement Support – Strong industry connections that help students secure internships and job placements.
Industry-Recognized Certifications – Boost career credibility with certifications that employers value.

DigiRoads is committed to producing skilled digital marketers who can excel in the competitive job market. Our structured digital marketing course in Jaipur ensures learners develop a strong foundation in SEO, PPC, content marketing, web analytics, and more.

Start Your Digital Marketing Journey Today!

Whether you are looking to start a career in digital marketing, upgrade your skills, or enhance your business’s online presence, DigiRoads offers the best digital marketing course in Jaipur tailored to industry demands.

At DigiRoads, we don’t just teach marketing—we help you implement strategies that drive real results. Join us and take the next step towards becoming a digital marketing expert.

Visit www.digiroadsclasses.in or email us at info@digiroadsclasses.in for inquiries. Call us at +91-8971129995.

Business

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Published

3 months ago

February 20, 2025

Archana Suryawanshi

Flipkart Offers Huge ₹26,000 Discount on Google Pixel 9—Grab the Deal Now!

Tech enthusiasts looking for a high-end smartphone upgrade can now grab the Google Pixel 9 at an unbelievable discount on Flipkart. The e-commerce giant is offering a massive price cut on the flagship Pixel 9, making it a great opportunity for buyers to own this premium device at a much lower price.

Google Pixel 9 Discount Details on Flipkart

The Google Pixel 9 was originally priced at ₹79,999, but Flipkart is now offering the device for ₹74,999, giving an instant discount of ₹5,000. However, additional offers can further lower the price by a significant margin.

Additional Bank Offers

Flipkart is providing additional discounts through select bank offers:

HDFC Bank Credit Card EMI Transactions: Customers using HDFC Bank credit cards for EMI purchases can avail an extra ₹4,000 discount, bringing the effective price down to ₹70,999.

Exchange Offers: Get Up to ₹38,150 Off

One of the biggest attractions of this deal is Flipkart’s exchange offer, allowing users to trade in their old smartphones for an additional discount. Depending on the model and condition of the exchanged device, buyers can get a discount of up to ₹38,150. If the maximum exchange value is applied, the effective price of the Google Pixel 9 can drop to as low as ₹32,849.

Google Pixel 9 Specifications

For those considering the Pixel 9, here’s a quick look at its top features:

Display: 6.3-inch OLED with high refresh rate
Processor: Google Tensor G4 for enhanced performance
RAM & Storage: 12GB RAM, 256GB internal storage
Rear Camera: 50MP (main) + 48MP (ultrawide) dual-camera setup
Front Camera: 10.5MP for high-quality selfies
Battery: 4700mAh with fast charging support
Software: Runs on the latest Android 15 with guaranteed updates for 7 years

The Pixel 9 is available in multiple color variants, including porcelain, obsidian, Peony, and wintergreen, giving users stylish options to choose from.

How to Avail This Offer on Flipkart?

To grab this deal, follow these steps:

Visit Flipkart: Go to Flipkart’s official website or app.
Select the Google Pixel 9—choose your preferred color and variant.
Check for Bank Offers: Ensure you apply the HDFC Bank discount if eligible.
Opt for Exchange (if applicable): If you have an old smartphone, select the exchange option and check the discount available for your device.
Proceed to Payment: Complete the transaction and enjoy your new Google Pixel 9 at a heavily discounted price.

Is This the Right Time to Buy?

With a massive discount of up to ₹26,000, this Flipkart deal makes the Google Pixel 9 an irresistible buy for those wanting a premium smartphone with flagship-level performance, AI-powered cameras, and Google’s software experience. If you have been considering an upgrade, now is the perfect time to grab the Pixel 9 at its lowest price yet.