Marketing strategies constantly evolve. This year is no different, and the marketing strategies reflect our world today. A good marketing strategy anticipates user behavior and turns it into sales. If you don’t have a robust marketing strategy in place, you are like a ship without a rudder.
Marketing plans for 2022 must focus on what is trending today and how to share the marketing message. Strong marketing strategies easily convert marketing content into sales. Marketing teams are responsible for identifying prospective customers and convincing them to become loyal customers. An integral part of this is to know where the prospective customers are and what kind of content they are consuming. A marketing strategy uses this information in designing its advertising plans.
The Changing Marketing Landscape
The pandemic wiped away the institutional knowledge that marketers had about their markets. Everything changed in a couple of years, and our world continues to evolve. Marketers used to base their strategies around people meeting each other in person and influencing each other. All that changed due to lockdowns and severely reduced human interactions.
This change made users turn to increased online shopping and more hours dedicated to social media browsing. Brands that succeeded in these times adapted quickly and learned to market in new ways.
Though a lot has changed, customers still buy based on emotions. Marketers continue to focus on generating the right emotion to sell their products.
Top 5 Marketing Strategies
As a preparation to build the yearly marketing strategy, we have to first scan the world around us. What are some practical ways today’s marketers can prepare for 2022? How will this year’s marketing strategies be different? What should marketers expect to change in 2022? These are the questions on every marketer’s mind as they build their yearly marketing plans.
Answering these questions is critical to building an effective marketing strategy for 2022. It can be overwhelming to wade through hundreds of marketing strategies tips on the Internet. We have distilled everything into five tips that matter the most and hope to make your life easier.
#1 Put Video on High Priority
Videos are the most represented format on social media sites. You need to put videos on high priority. With the ready availability of online video editor tools, making impactful videos has never been easier than ever.
With the advent of TikTok and Instagram Reels, short-form videos have become tremendously popular. Marketing strategies for 2022 must include these formats in their organic and paid content plans.
#2 Focus on User-generated Content
User-generated content (UGC) is content that users create on a platform, usually social media. Social media users prefer UGC over brand-created content as it feels more authentic and original. According to a recent survey, 86% of marketing organizations rely on UGC in their marketing campaigns.
You don’t need to have any special training or equipment to make great videos using the free video maker software available online. Such tools are helping users create UGC with spectacular results.
Marketing strategies for 2022 must reflect the importance of using UGC creatively to market products. UGC makes products relatable to the target audience. With social media being the new marketplace, UGC will play an even more critical role in marketing in the coming years.
#3 Tap into Influencer Marketing
Influencer marketing is the current trend. In 2021 the total value of influencer marketing registered about $13.8 billion. Influencers command the attention of millions of followers who spend hours consuming their content.
For many marketing agencies, influencers are replacing celebrity endorsements. During the last five years, the total number of agencies and platforms entering the market focused on influencer marketing amounted to 1,360.
The low cost and effectiveness of sharing marketing content through influencers make it hard to leave this out of your 2022 marketing strategy. Setting influencer marketing budgets in the yearly marketing plans is a new phenomenon.
We expect this to continue as a popular trend in 2022. You need to allocate funds to tap into this unique channel and experiment with creative marketing methods through influencers.
#4 Personalize your Marketing Messages
Show the right marketing message of the right product to the right person at the right time. All marketing strategies chase this holy grail. Generic marketing messages will not achieve this objective.
You need to use heavy personalization through popular media platforms. All of this needs to be a part of the 2022 marketing strategy. A leading consulting organization in the United States, the Boston Consulting Group, says that 15% of companies will allocate $800 billion in revenue for personalization in 2022.
Here are a few tips for personalizing your marketing messages:
- Use First Names
There’s nothing like receiving messages addressed to the recipient’s first name. It increases the chances of a person opening the message and reduces the chances of unsubscribing.
- Reply to Your Messages
Whether through email, SMS, or other messaging platforms, if you receive a message, reply to it – even comments posted by users. It makes them feel special. Using a two-way messaging platform with an automated reply feature is a good idea.
- Tailor Your Messages in Line the User’s Journey
Send a congratulatory message when your customers cross a particular milestone (like buying their 100th unit). It motivates them to increase engagement with your brand.
- Gamify Your Messages
Another great way of increasing engagement with your customers on a one-to-one basis is by offering rewards and discounts for purchases or referrals. It helps your customers bond with you and your brand better.
#5 Adapt Quickly
The preferences of people on what data they want to consume are rapidly changing. The tech industry is building products to catch up with these changing preferences. Marketers cannot be left behind through all this. The 2022 marketing strategies must involve enough room to experiment with new technologies, platforms, and emerging trends.
Not just experimenting, you should have the capability to quickly scale your strategy based on the results of the experiments. Being flexible and agile is the way to go with so much change. Due to the pandemic, marketing strategies have adapted swiftly to increased online activity, especially the changing online buying patterns.
Conclusion
Marketing teams have been busy adapting to changing online habits in the last two years. We expect these changes to continue at the same pace for the next few years. The 2022 marketing strategies must continue to be swift in meeting the potential customer at the moment.
We hope that these marketing strategies to keep in mind for 2022 were helpful and give you a direction on what to be prepared for.