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Vladislav Vodatinskij about how properly to use Instagram and Linkedin

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Matt Goulartonce said: “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

On Instagram, more and more users are bombarded with spam messages from salespeople, networkers and companies, observes Vladislav Vodatinskij in his article on Influencive, however, the owner and founder of the consulting agency ENGINEC warns against misusing the social network for business content. That’s why there is at least Linkedin. A Plea for the proper handling of both networks.

Reality of Spam Marketing

Successful marketing is characterized by being played out in the right context. And that’s a problem in social networks right now. Right now, some users are complaining about this on Instagram. You are bombarded with spam messages from salespeople, networkers and even companies. The messages begin with “Interesting profile”, “I saw that you also do fitness” or “I would like to introduce you to a concept with which you can turn your hobby into a profession” and are sent, received and deleted by the thousands every day . Because the expectations on Instagram are different.

Experiences of an Expert

The founder, entrepreneur and branding expert Vladislav Vodatinskij lives in Hannover and is owner of the consulting company ENGINEC and media agency VODATIN, which specializes in the personal branding of well-known entrepreneurial personalities and brands. He is also involved in various companies as ambassador and business consultant for project management. In addition to management consulting and social media, the topics of education and entrepreneurship are important to Vladislav Vodatinskij, for which he campaigns especially among managers and business people through his mentorship program. In two years he built an active community on social media with over 700,000 followers, is an author of over 10 business articles in international magazines listed in Google News and also with expertise and contribution for Forbes magazine. At the beginning of 2016 he received two times the “CO2ST award” from Rolls Royce Germany and the University of Hannover certified him as IPMA/GPM project manager in the same year.

Focus of Instagram

The app, which now has more than 1 billion users and 15 million of them come from Germany, is intended for quick inspiration and short communication. On average, users spend 32 minutes a day in the app, looking at both pictures and videos. Take a quick look at the most beautiful places in the world and get inspiration for your next vacation, take a quick look at what your girlfriend is up to in the city, what new car your colleague has bought and quickly laughed at the latest comedy clip that has just been uploaded.

What are we all doing here? We go into the app with the expectation to be entertained and informed. Many also use Instagram to get in touch with the opposite gender, when an attractive person is uploading a story in the café next door. What we do not expect, and also do not want, is the pitch on a product or service. And it is precisely for this reason that we react annoyed when someone misuses the platform.

LinkedIn as an Alternative

In contrast, there is the LinkedIn platform, which is currently booming. 25 million users from Germany are registered every month, of which 19 million are on the platform every day. With the expectation of expanding the business network and entering into business exchange. Recently there has even been the option of LinkedIn advertisements in which you can advertise yourself and your products.

People who are active in this network react very differently to a pitch. Usually the business interests are in the foreground. Therefore, they are more open to such offers, to also accept them, read through messages and directly confirm the contact request positively. The function of documenting one’s own professional career, searching for jobs and work opportunities also makes it clear that this platform is more suitable than Instagram when it comes to business matters.

Social Network Conclusion

But even on LinkedIn or Instagram, as almost everywhere, there is no black or white, because the combination of both channels makes perfect sense.

While you let your followers take a look behind the scenes on Instagram and give them private insights through the Insta story, on LinkedIn you show your professional skills, your personal career and possibly your interests. It often happens that you are followed as a person on both platforms. And then it’s just nice not to find and read the same content everywhere, but to get an all-round view to get a holistic picture.

Vodatinskij is warning to be careful with dual use! Only publish things on Instagram that you want to make available to your business network or differentiate between professional and private context, because the topic of transparency also has two sides of the same coin.

More Information about ENGINEC and Vladislav Vodatinskij:

https://enginec.de/

www.vodatin.com

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Threads uses a more sophisticated search to compete with Bluesky

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Instagram Threads, a rival to Meta’s X, will have an enhanced search experience, the firm said Monday. The app, which is based on Instagram’s social graph and provides a Meta-run substitute for Elon Musk’s X, is introducing a new feature that lets users search for certain posts by date ranges and user profiles.

Compared to X’s advanced search, which now allows users to refine queries by language, keywords, exact phrases, excluded terms, hashtags, and more, this is less thorough. However, it does make it simpler for users of Threads to find particular messages. Additionally, it will make Threads’ search more comparable to Bluesky’s, which also lets users use sophisticated queries to restrict searches by user profiles, date ranges, and other criteria. However, not all of the filtering options are yet visible in the Bluesky app’s user interface.

In order to counter the danger posed by social networking startup Bluesky, which has quickly gained traction as another X competitor, Meta has started launching new features in quick succession in recent days. Bluesky had more than 9 million users in September, but in the weeks after the U.S. elections, users left X due to Elon Musk’s political views and other policy changes, including plans to alter the way blocks operate and let AI companies train on X user data. According to Bluesky, there are currently around 24 million users.

Meta’s Threads introduced new features to counter Bluesky’s potential, such as an improved algorithm, a design modification that makes switching between feeds easier, and the option for users to select their own default feed. Additionally, it was observed creating Starter Packs, its own version of Bluesky’s user-curated recommendation lists.

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Apple’s own 5G modem-equipped iPhone SE 4 is “confirmed” to launch in March

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Tom O’Malley, an analyst at Barclays, recently visited Asia with his colleagues to speak with suppliers and makers of electronics. The analysts said they had “confirmed” that a fourth-generation iPhone SE with an Apple-designed 5G modem is scheduled to launch near the end of the first quarter next year in a research note they released this week that outlines the main conclusions from the trip. That timeline implies that the next iPhone SE will be unveiled in March, similar to when the present model was unveiled in 2022, in keeping with earlier rumors.

The rumored features of the fourth-generation iPhone SE include a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM to enable Apple Intelligence support, and the previously mentioned Apple-designed 5G modem. The SE is anticipated to have a similar design to the base iPhone 14.

Since 2018, Apple is said to have been developing its own 5G modem for iPhones, a move that will let it lessen and eventually do away with its reliance on Qualcomm. With Qualcomm’s 5G modem supply arrangement for iPhone launches extended through 2026 earlier this year, Apple still has plenty of time to finish switching to its own modem. In addition to the fourth-generation iPhone SE, Apple analyst Ming-Chi Kuo earlier stated that the so-called “iPhone 17 Air” would come with a 5G modem that was created by Apple.

Whether Apple’s initial 5G modem would offer any advantages to consumers over Qualcomm’s modems, such quicker speeds, is uncertain.

Qualcomm was sued by Apple in 2017 for anticompetitive behavior and $1 billion in unpaid royalties. In 2019, Apple purchased the majority of Intel’s smartphone modem business after the two firms reached a settlement in the dispute. Apple was able to support its development by acquiring a portfolio of patents relating to cellular technology. It appears that we will eventually be able to enjoy the results of our effort in four more months.

On March 8, 2022, Apple made the announcement of the third-generation iPhone SE online. With antiquated features like a Touch ID button, a Lightning port, and large bezels surrounding the screen, the handset resembles the iPhone 8. The iPhone SE presently retails for $429 in the United States, but the new model may see a price increase of at least a little.

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Google is said to be discontinuing the Pixel Tablet 2 and may be leaving the market once more

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Google terminated the development of the Pixel Tablet 3 yesterday, according to Android Headlines, even before a second-generation model was announced. The second-generation Pixel Tablet has actually been canceled, according to the report. This means that the gadget that was released last year will likely be a one-off, and Google is abandoning the tablet market for the second time in just over five years.

If accurate, the report indicates that Google has determined that it is not worth investing more money in a follow-up because of the dismal sales of the Pixel Tablet. Rumors of a keyboard accessory and more functionality for the now-defunct project surfaced as recently as last week.

It’s important to keep in mind that Google’s Nest subsidiary may abandon its plans for large-screen products in favor of developing technologies like the Nest Hub and Hub Max rather than standalone tablets.

Google has always had difficulty making a significant impact in the tablet market and creating a competitor that can match Apple’s iPad in terms of sales and general performance, not helped in the least by its inconsistent approach. Even though the hardware was good, it never really fought back after getting off to a promising start with the Nexus 7 eons ago. Another problem that has hampered Google’s efforts is that Android significantly trails iPadOS in terms of the quantity of third-party apps that are tablet-optimized.

After the Pixel Slate received tremendously unfavorable reviews, the firm first declared that it was finished producing tablets in 2019. Two tablets that were still in development at the time were discarded.

By 2022, however, Google had altered its mind and declared that a tablet was being developed by its Pixel hardware team. The $499 Pixel Tablet was the final version of the gadget, which came with a speaker dock that the tablet could magnetically connect to. (Google would subsequently charge $399 for the tablet alone.)

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