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Vladislav Vodatinskij about how properly to use Instagram and Linkedin

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Matt Goulartonce said: “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.”

On Instagram, more and more users are bombarded with spam messages from salespeople, networkers and companies, observes Vladislav Vodatinskij in his article on Influencive, however, the owner and founder of the consulting agency ENGINEC warns against misusing the social network for business content. That’s why there is at least Linkedin. A Plea for the proper handling of both networks.

Reality of Spam Marketing

Successful marketing is characterized by being played out in the right context. And that’s a problem in social networks right now. Right now, some users are complaining about this on Instagram. You are bombarded with spam messages from salespeople, networkers and even companies. The messages begin with “Interesting profile”, “I saw that you also do fitness” or “I would like to introduce you to a concept with which you can turn your hobby into a profession” and are sent, received and deleted by the thousands every day . Because the expectations on Instagram are different.

Experiences of an Expert

The founder, entrepreneur and branding expert Vladislav Vodatinskij lives in Hannover and is owner of the consulting company ENGINEC and media agency VODATIN, which specializes in the personal branding of well-known entrepreneurial personalities and brands. He is also involved in various companies as ambassador and business consultant for project management. In addition to management consulting and social media, the topics of education and entrepreneurship are important to Vladislav Vodatinskij, for which he campaigns especially among managers and business people through his mentorship program. In two years he built an active community on social media with over 700,000 followers, is an author of over 10 business articles in international magazines listed in Google News and also with expertise and contribution for Forbes magazine. At the beginning of 2016 he received two times the “CO2ST award” from Rolls Royce Germany and the University of Hannover certified him as IPMA/GPM project manager in the same year.

Focus of Instagram

The app, which now has more than 1 billion users and 15 million of them come from Germany, is intended for quick inspiration and short communication. On average, users spend 32 minutes a day in the app, looking at both pictures and videos. Take a quick look at the most beautiful places in the world and get inspiration for your next vacation, take a quick look at what your girlfriend is up to in the city, what new car your colleague has bought and quickly laughed at the latest comedy clip that has just been uploaded.

What are we all doing here? We go into the app with the expectation to be entertained and informed. Many also use Instagram to get in touch with the opposite gender, when an attractive person is uploading a story in the café next door. What we do not expect, and also do not want, is the pitch on a product or service. And it is precisely for this reason that we react annoyed when someone misuses the platform.

LinkedIn as an Alternative

In contrast, there is the LinkedIn platform, which is currently booming. 25 million users from Germany are registered every month, of which 19 million are on the platform every day. With the expectation of expanding the business network and entering into business exchange. Recently there has even been the option of LinkedIn advertisements in which you can advertise yourself and your products.

People who are active in this network react very differently to a pitch. Usually the business interests are in the foreground. Therefore, they are more open to such offers, to also accept them, read through messages and directly confirm the contact request positively. The function of documenting one’s own professional career, searching for jobs and work opportunities also makes it clear that this platform is more suitable than Instagram when it comes to business matters.

Social Network Conclusion

But even on LinkedIn or Instagram, as almost everywhere, there is no black or white, because the combination of both channels makes perfect sense.

While you let your followers take a look behind the scenes on Instagram and give them private insights through the Insta story, on LinkedIn you show your professional skills, your personal career and possibly your interests. It often happens that you are followed as a person on both platforms. And then it’s just nice not to find and read the same content everywhere, but to get an all-round view to get a holistic picture.

Vodatinskij is warning to be careful with dual use! Only publish things on Instagram that you want to make available to your business network or differentiate between professional and private context, because the topic of transparency also has two sides of the same coin.

More Information about ENGINEC and Vladislav Vodatinskij:

https://enginec.de/

www.vodatin.com

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Apple has revealed a revamped Mac Mini with an M4 chip

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A smaller but no less powerful Mac Mini was recently unveiled by Apple as part of the company’s week of Mac-focused announcements. It now has Apple’s most recent M4 silicon, enables ray tracing for the first time, and comes pre-installed with 16GB of RAM, which seems to be the new standard in the age of Apple Intelligence. While the more potent M4 Pro model starts at $1,399, the machine still starts at $599 with the standard M4 CPU. The Mac Mini is available for preorder right now and will be in stores on November 8th, just like the updated iMac that was revealed yesterday.

The new design will be the first thing you notice. The Mini has reportedly been significantly reduced in size, although it was already a comparatively small desktop computer. It is now incredibly small, with dimensions of five inches for both length and width. Apple claims that “an innovative thermal architecture, which guides air to different levels of the system, while all venting is done through the foot” and the M4’s efficiency are the reasons it keeps things cool.

Nevertheless, Apple has packed this device with a ton of input/output, including a 3.5mm audio jack and two USB-C connections on the front. Three USB-C/Thunderbolt ports, Ethernet, and HDMI are located around the back. Although the USB-A ports are outdated, it’s important to remember that the base M2 Mini only featured two USB-A connectors and two Thunderbolt 4 ports. You get a total of five ports with the M4. You get an additional Thunderbolt port but lose native USB-A.

Depending on the M4 processor you select, those Thunderbolt connectors will have varying speeds. While the M4 Pro offers the most recent Thunderbolt 5 throughput, the standard M4 processor comes with Thunderbolt 4.

With its 14 CPU and 20 GPU cores, the M4 Pro Mac Mini also offers better overall performance. The standard M4 can have up to 32GB of RAM, while the M4 Pro can have up to 64GB. The maximum storage capacity is an astounding 8TB. Therefore, even though the Mini is rather little, if you have the money, you can make it really powerful. For those who desire it, 10 gigabit Ethernet is still an optional upgrade.

Apple has a big week ahead of it. On Monday, the company released the M4 iMac and its first Apple Intelligence software features for iOS, iPadOS, and macOS. (More AI functionality will be available in December, such as ChatGPT integration and image production.) As Apple completes its new hardware, those updated MacBook Pros might make their appearance tomorrow. The business will undoubtedly highlight its newest fleet of Macs when it releases its quarterly profits on Thursday.

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Apple Intelligence may face competition from a new Qualcomm processor

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The new chip from Qualcomm (QCOM) may increase competition between Apple’s (AAPL) iOS and Android.

During its Snapdragon Summit on Monday, the firm unveiled the Snapdragon 8 Elite Mobile Platform, which includes a new, second-generation Oryon CPU that it claims is the “fastest mobile CPU in the world.” According to Qualcomm, multimodal generative artificial intelligence characteristics can be supported by the upcoming Snapdragon platform.

Qualcomm, which primarily creates chips for mobile devices running Android, claims that the new Oryon CPU is 44% more power efficient and 45% faster. As the iPhone manufacturer releases its Apple Intelligence capabilities, the new Snapdragon 8 platform may allow smartphone firms compete with Apple on the AI frontier. Additionally, Apple has an agreement with OpenAI, the company that makes ChatGPT, to incorporate ChatGPT-4o into the upcoming iOS 18, iPadOS 18, and macOS Sequoia.

According to a September Wall Street Journal (NWSA) story, Qualcomm is apparently interested in purchasing Intel (INTC) in a deal that could be valued up to $90 billion. According to Bloomberg, Apollo Global Management (APO), an alternative asset manager, had also proposed an equity-like investment in Intel with a potential value of up to $5 billion.

According to reports, which cited anonymous sources familiar with the situation, Qualcomm may postpone its decision to acquire Intel until after the U.S. presidential election next month. According to the persons who spoke with Bloomberg, Qualcomm is waiting to make a decision on the transaction because of the possible effects on antitrust laws and tensions with China after the election results.

According to a report from analysts at Bank of America Global Research (BAC), Qualcomm could expand, take the lead in the market for core processor units, or CPUs, for servers, PCs, and mobile devices, and get access to Intel’s extensive chip fabrication facilities by acquiring Intel. They went on to say that Qualcomm would become the world’s largest semiconductor company if its $33 billion in chip revenue were combined with Intel’s $52 billion.

The experts claimed that those advantages would be outweighed by the financial and regulatory obstacles posed by a possible transaction. They are dubious about a prospective takeover and think that Intel’s competitors may gain from the ambiguity surrounding the agreement.

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iPhone 16 Pro Users Report Screen Responsiveness Issues, Hope for Software Fix

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Many iPhone 16 Pro and iPhone 16 Pro Max users are experiencing significant touchscreen responsiveness problems. Complaints about lagging screens and unresponsive taps and swipes are particularly frustrating for customers who have invested $999 and up in these devices.

The good news is that initial assessments suggest the issue may be software-related rather than a hardware defect. This means that Apple likely won’t need to issue recalls or replacement units; instead, a simple software update could resolve the problem.

The root of the issue might lie in the iOS touch rejection algorithm, which is designed to prevent accidental touches. If this feature is overly sensitive, it could ignore intentional inputs, especially when users’ fingers are near the new Camera Control on the right side of the display. Some users have reported that their intended touches are being dismissed, particularly when their fingers are close to this area.

Additionally, the new, thinner bezels on the iPhone 16 Pro compared to the iPhone 15 Pro could contribute to the problem. With less protection against accidental touches, the device may misinterpret valid taps as mistakes, leading to ignored inputs.

This isn’t the first time Apple has faced challenges with new iPhone models. For instance, the iPhone 4 experienced “Antennagate,” where signal loss occurred depending on how the device was held, prompting Steve Jobs to famously suggest users hold their phones differently. Apple eventually provided free rubber bumpers to mitigate the issue.

To alleviate the touchscreen problem, using a case might help by covering parts of the display and reducing the chances of accidental touches triggering the rejection algorithm. The issue appears on devices running iOS 18 and the iOS 18.1 beta and does not occur when the phone is locked. Users may notice difficulties when swiping through home screens and apps.

Many are hopeful that an upcoming iOS 18 update will address these issues, restoring responsiveness to the iPhone 16 Pro and iPhone 16 Pro Max displays.

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