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WannerAart’s Journey from Being a YouTuber to Becoming a Leading Digital Marketing Expert

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Wanner began his journey as a “young” entrepreneur in 2014 with the beginning of his first YouTube channel. From here, Wanner has grown into a creator, digital rights/network manager, and social media expert – attaining high levels of engagement across multiple platforms. For Wanner, work has become his playground, with new clients attracted daily by his vivacious personality, attention to detail, and sheer expertise.

Though many of us are well aware of the oft-used cliché where every cloud is expected to have a silver lining, for WannerAarts, this has come to be true.  Wanner had to spend close to a year (~9 months to be precise) on the hospital bed to course-correct medical fallacy. Subsequently, he was behind his classmates and had to suffer serious damage to his education and curriculum progression. Herein, the seeds of being a self-determined person were planted. In 2014 Wanner incorporated his Youtube channel called Minecraft. Despite having a significant following of 35k subscribers, it did not become profitable enough to sustain in the long run. With a swift change of lanes, Wanner emerged as one of the hotshots of digital marketing getting top-notch clients relying on him to grow their respective names, fames, and revenues.

Story of determination and a pinch of luck

Handling more than six media channels, Wanner is based out of Amsterdam. His commitment to work and living life to the fullest has given him both praise and recognition. ” In 2018 I continued with a licensing company that grew it by targeting to the right niches and having the knowledge on how the youtube copyright system works. Since then it increased and now, we buy and manage rights and have a team of 18 freelancers work for us daily,” says Wanner when asked about his progression to the field of digital marketing. For Wanner, it involved a high investment in time, energy, and a bit of luck. Wanner moved into the licensing business to grow into a profit-making venture. His entrepreneurial company, WannerDigital Media provides the most unique and popular video licenses for YouTube, Facebook, and Instagram. At present, Wanner has come a long way from founding a simple youtube channel to a digital empire. His team of 18 freelancers all over the world produces content that has been watched for over 250,000,000 minutes of watch time purely on his content and channel. He looks forward to expanding his digital footprint and hitting the next milestone.

Lessons that can be learned

There is much to learn from a young entrepreneur like Wanner. His persistence to take charge of his destiny and defy all odds is a trait only a few can muster. Growing from a hapless and vulnerable position on a hospital bed when the rest of the world raced outside, Wanner has proved to be made of sterner stuff. Personalities like that give people hope and courage to wake up every morning and face life with a whole new level of grit and perseverance.

Wanner is hungry for knowledge and learns from people, his parents, and his friends. For Wanner, knowledge is key to gaining an edge over his competitors.

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Wiz will pay $450 million to acquire Cloud Remediation Startup Dazz

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Wiz revealed on Thursday that it will buy channel-focused company Dazz in an agreement to add cloud remediation capabilities to the vendor’s cloud and AI security platform.

With features like application security posture management and continuous threat and exposure management, Dazz provides a remediation-focused cloud security platform.

Jared Phipps, a seasoned cybersecurity industry executive who most recently worked for SentinelOne, was hired by Dazz in February as its CRO as the business sought to expand its collaboration with channel partners. Presidio, situated in New York, has been one of the key partners.

Dazz said in July that it has raised a $50 million round of funding, increasing its total funding since its 2021 launch to $110 million.

Dazz provides a “industry-leading remediation engine,” according to a post published on Thursday by Wiz Co-Founder and CEO Assaf Rappaport, which will allow Wiz to “empower security teams to correlate data from multiple sources and manage application risks in one unified platform.”

This is Wiz’s third purchase overall and its second acquisition of 2024 after the company’s April acquisition of cloud detection and response provider Gem Security.

Wiz, a four-year-old startup, reported in May that it had raised $1 billion in new capital at a $12 billion valuation, citing its continued strong development in the cloud and AI security areas. Annual recurring revenue (ARR) for the business reportedly increased from $350 million earlier this year to above $500 million.

After making a number of management additions aimed at facilitating quicker partner-driven growth, Rappaport stated in February that Wiz would prioritize its channel operations moving ahead.

I“In cybersecurity partners are super, super important in the success of a company. So we’ve always [seen that] this has huge potential for us to tap into. I think there is so much more we can do,” he stated at the time.

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ProRata, an AI startup, Teams up with UK Publishers after reportedly Hitting $130 Million in Valuation

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A number of well-known British media outlets have joined ProRata, an AI firm that claims to compensate publishers for the usage of their work, in its expanding network of partnerships.

The Los Angeles-based firm announced on Wednesday that it has signed licensing deals with publishers such as Sky News, the Guardian, and the Daily Mail’s publisher, DMG Media.

In a recent Series A funding round, ProRata raised $25 million from investors such as the Mayfield Fund, Prime Movers Lab, and Revolution Ventures.

“ProRata’s founder and CEO Bill Gross said his firm’s AI technology is the only one that pledges to credit and compensate creators, while providing users with accurate search results.

“We have had hundreds of content owners and media companies reach out to us from around the world who are interested in piloting our technology. Stealing and scraping content is not a sustainable path forward,” he continued.

Similar alliances have previously been formed by ProRata with the German publisher Axel Springer, the Atlantic, Fortune, Time, and Universal Music Group (UMG).

Media firms are offered reasonable compensation by ProRata for the use of their content. The startup’s in-house technology may determine the proper amount of pay by evaluating the worth of the information used to create responses from an AI platform. This would make it possible to pay copyright holders for their work on a per-use basis.

Gross had previously said that AI platforms have been using “shoplifted, plagiarized content,” which fosters an atmosphere in which “disinformation thrives and creators get nothing.”

Gross is recognized for having created the pay-per-click model of internet search monetization with his business, GoTo.com, which was eventually acquired by Yahoo! in 2003.

In a recent blog post, Tige Savage, a cofounder of Revolution, stated that Bill Gross is a serial entrepreneur with extensive experience in monetization techniques.

“He’s attracted a world-class tech team led by AI luminary Tarek Najm to implement the vision and an accomplished business team, including Annelies Jansen and Jonas Lee to drive content and AI partnerships,” Savage continued.

The unpaid use of copyrighted materials by OpenAI and other tech companies to train their AI systems has led to litigation from media companies and other content creators.

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Film Bazaar Unveils an Interactive Cinema App from an Indian Tech Startup

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Arjun Nittoor, the founder of the Indian technology firm Vireza, disclosed at Film Bazaar that the company is creating a new mobile application that would transform the experience of watching movies in theaters by enabling viewers to engage with the films in real time.

The technology, which was created wholly in-house at the company’s research and development department in Bengaluru, allows viewers to use their smartphones to vote on important plot points during the movie. To keep up with the current screening, patrons download an app before entering the theater and scan a QR code at their seat.

“The film industry is one of the few sectors where the audience experience has seen minimal technological disruption in theatres,” Nittoor stated. “While screen and sound quality have advanced and 3D has been partially adopted, the viewing experience has largely remained the same for decades.”

The screen automatically brightens to show voting options and dims again when choices are made. The system uses discreet phone notifications to encourage audience participation around every ten minutes.

In 2026, Vireza intends to introduce the technology with a full-length interactive movie that will be produced in both English and South Indian for international distribution. The business is presently in the development stage and will shortly start doing multiplex chain trial screenings.

CtrlMovie’s prior success in the interactive film industry was mentioned by Nittoor. CtrlMovie is well-known for “Traces of Responsibility” and “Late Shift.”

In order to overcome the difficulties in cinematography, editing, shot composition, and writing that plagued previous attempts at the format, the firm has spent five years creating what Nittoor refers to as “a new science of filmmaking” that is especially tailored for interactive cinema.

“Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,”  Nittoor stated. “This demand underscores the potential for a meaningful technology shift that could draw audiences out of their homes and into cinemas.”

Other Asian businesses are likewise investigating audience-driven narrative in motion pictures. In February of the following year, Japan’s King Records intends to release “Hypnosis Mic – Division Rap Battle,” an animated interactive film.

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