Zomato Evolves into Eternal: Redefining the Future of Digital Commerce

Zomato, one of India’s leading food delivery and quick-commerce platforms, has officially rebranded as Eternal. The transformation reflects the company’s growing ambitions beyond food delivery, encompassing various business verticals, including grocery delivery, live events, and restaurant supplies. The rebranding marks a major shift in Zomato’s corporate identity, aligning with its vision of building businesses that last “beyond a lifetime.”

Why the Rebranding?

Founder and CEO Deepinder Goyal explained that the decision to rename the parent company was driven by the rapid growth of Blinkit, Zomato’s quick-commerce arm. Initially met with skepticism when Zomato acquired Blinkit in 2022, the business has since become a key driver of the company’s future.

“We thought of publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are here,” Goyal stated.

What Changes Under Eternal?

The name Eternal will now serve as the parent brand for Zomato’s four major business units:

1. Zomato – The core food delivery business.
2. Blinkit – A quick-commerce service for grocery and essential deliveries.
3. Hyperpure – A B2B platform supplying restaurants with kitchen essentials.
4. Zomato Live (District) – A live events platform.

While the company’s corporate identity is changing, the Zomato app and branding for food delivery will remain the same. Customers will still order from the Zomato app, and Blinkit will continue to operate under its own branding.

Significance of the Name ‘Eternal’

The word Eternal symbolizes longevity and endurance, reinforcing the company’s ambition to build businesses that last beyond generations. This philosophy reflects Zomato’s long-term commitment to innovation and expansion in the digital commerce space.

Goyal had previously mentioned the Eternal name as an internal identity in 2022 but clarified that it would not replace the Zomato brand. However, with Blinkit’s massive growth and the company’s evolving focus, the name has now been publicly embraced.

Market Impact and Future Outlook

The rebranding positions Eternal as a diversified technology company rather than just a food delivery platform. The move comes at a time when quick-commerce is becoming a dominant force in India, with competitors like Swiggy Instamart, Reliance JioMart, Amazon Fresh, and Walmart-backed Flipkart entering the space.

Eternal’s strategy will likely focus on:

• Expanding Blinkit’s footprint across India.
• Strengthening its supply chain for Hyperpure.
• Growing Zomato Live as a major player in the events space.
• Continuing innovation in food delivery services.

The transition from Zomato to Eternal represents a bold step in the company’s journey, signaling a future beyond food delivery. With Blinkit’s rise, Zomato’s leadership in restaurant supplies, and its growing events business, the rebranding aligns with its ambition to create a multi-dimensional commerce platform.

As Eternal, the company aims to shape the future of digital commerce in India, staying true to its mission of building businesses that stand the test of time.